Is the hippocampus really going to die? In fact, Haima Company still has a glorious history. From 2003, it was rated as the new three automobile sales brands (the other two were Beijing Hyundai Elantra and SAIC-GM Buick Excelle), which occupied a relatively large share in the market at that time. 17 Haima's sales in August can reach 3500+, while 18' s sales in August are only one year. In fact, the current situation of Haima Company is foreseeable. According to the trend and trend of China automobile market for so many years, there are probably three reasons:
There are more and more autonomous cars in China, and Haima's competitors are not only foreign but also domestic. BYD, Changan, Geely and other brands have only emerged in recent years, and the increasing cost performance and product strength of these brands have undoubtedly brought great pressure to Haima Company.
2. The technology is stagnant and close to being eliminated by the times. In recent years, there are more and more brands in the automobile market and more and more choices for customers. How to catch customers' eyes is particularly important. Product appearance, product performance and cost performance are particularly important. Through the development in recent years, the hippocampus is basically the same as a few years ago, and it will definitely be eliminated by the times.
3. The influence of national policies. In 20 16, China introduced the purchase tax reduction and exemption policy for small-displacement vehicles. The introduction of this policy has attracted more consumers' intention to buy small-displacement cars. Therefore, the market of small-displacement vehicles is saturated, and the sales of Haima vehicles are affected.