1 history: SKECH is an American sports brand founded in 1992, mainly engaged in the production of footwear and clothing products. Jeep is a registered trademark of Fiat Chrysler USA Limited ("FCA"), which was established at 194 1. Following the development strategy of brand extension, Fiat Chrysler USA Limited gradually extended its Jeep brand to other fields besides automobiles, such as clothing, shoes and hats, outdoor sports equipment and so on.
2. Brand development: Jeep clothing launched in China belongs to high-grade outdoor casual wear, with unique product design and full of personalized, functional and natural and comfortable style. The main target consumers are customers aged between 25 and 45. Like the excitement of adventure, keen on the fun of driving. Jeep clothing enables the wearer to show his pursuit of freedom, courage and self-confidence through clothing, so as to achieve the perfect state of integration of people, cars and nature. 202 1 12 16, Shanghai Sports Dance Association and sports and leisure brand SKECH formally reached the relationship of "strategic partnership of street dance project", * * * With the development of street dance in China, On August 9, 2022, SKECH held the groundbreaking ceremony for the opening of the first and second phases of SKECH China Logistics Center in Taicang Port District, Taicang City, Jiangsu Province.