The failure of Shenlong Automobile Company is caused by unclear positioning of the company and unclear product direction, not other external factors. In recent years, the sales volume of Shenlong Automobile Company has fallen sharply, and the sales performance is far from the expectation. Shenlong Automobile Co., Ltd. is a joint venture between China Dongfang Gas Field Company and French Citroen Automobile Company. Founded in 2002, it is a Sino-foreign joint venture automobile manufacturing enterprise. In 2007, it became one of the top ten most influential automobile manufacturers in China. With the joining of Citroen automobile, the development of Shenlong automobile company has been accelerating, with an annual output of more than 6,543,800 vehicles and 200,000 vehicles. Sino-foreign joint venture automobile products have been put on the market, which are widely loved and praised by consumers, gradually covering various models, and the market competitiveness has been continuously improved. Million car purchase subsidy