Ur, the capital city, is a brand in Hong Kong. Its full name is urban renewal, and its style belongs to British fashion. Always advocate the brand concept of "fast fashion", with all the elements of luxury except high price: rare quantity, high quality, unique taste and the latest trend. UR(URBAN RENEWAL) products are eliminated every 45 days, and new products are put on the shelves every Tuesday and Friday, providing as many as 3,000-4,000 product styles for stores every year.

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In May 2006, UR(URBAN RENEWAL) was established in Guangzhou to create a design studio and integrate the latest popular information. In the same year, from June 5438 to October 2006 10, UR(URBAN RENEWAL) chose Guangzhou as the bridgehead to enter the Asia-Pacific market, and opened the first store in Greater China in Jiazheng Square. UR(URBAN RENEWAL), which covers an area of/kloc-0.000 square meters, has become the largest single fashion store in Jiazheng Square.

With ZARA's business model in China, more money and less business model, excellent buyers make UR(URBAN RENEWAL) brand have more goods, and its unique store style and brand-new shopping experience also make UR(URBAN RENEWAL) brand stand out in other cities such as Chengdu, Shanghai and Guangzhou. Fashion, elegance, simplicity and unique brand image of super-large storefront, coupled with brand demo experience activities, bring consumers unexpected surprises.

Baidu Encyclopedia-Urban Renewal