Successful examples of innovation 1 Today, the Japanese dominate the household appliance market in the Middle East. But 20 years ago, some transistor radios made in Japan could only be found in the stalls of grocery stores.
65438-0973, Sato Nobita was appointed by Fujitsu of Japan to sell air conditioners in the Middle East. At that time, the air-conditioning market in the Middle East was dominated by American products.
After careful investigation, Sato found that the extremely hot temperature in the Middle East, the humid sea breeze with extremely high salinity, and the sand and dust blown from the desert easily rusted and blocked the exposed parts of the air conditioner. Therefore, air conditioners that have been used for more than ten years are generally scrapped in just a few years. American businessmen turn a blind eye to this.
Sato believes that this is an opportunity for Fujitsu air conditioners to enter the Middle East market.
Therefore, he invited the company's technical personnel from Japan to repeatedly improve the original products to make them suitable for the special climate in the Middle East, and let the company design gorgeous trademarks and product manuals to attract customers. Relying on high-quality products and after-sales service, Fujitsu Air Conditioning has gradually established a good reputation in the local area.
1973 after the oil crisis, the oil-producing countries in the Middle East became rich overnight, and the demand for high-end consumer goods abroad expanded sharply, so Fujitsu air conditioners occupied the Middle East market in one fell swoop.
Example of successful innovation 2 Why do objects burn? /kloc-what is the answer to the authoritative theory in the 0/8th century? Burning vegetarian said? , think that combustible objects contain a kind of called? Burning vegetarian? Special substance.
1774, there was a scientist named priestley in England. When he heated mercury oxide, he found that the pure gas it decomposed could make objects burn. What is this thing? Priestley habitually from? Phlogiston theory? Common sense, just saying? The gas of phlogiston? .
In A.D. 10, priestley came to France with his experiments and was received by chemist lavoisier. When lavoisier learned of priestley's experiment, he immediately redone it and got a new gas, which was named oxygen for the first time. Then he established the theory of combustion oxidation through thinking and research. This is a revolution in the history of chemistry. To this end, we dare to learn from lavoisier? Common sense? I admire the brave spirit of striding forward, and I admire priestley? Common sense? Like incubus, I can't help sighing for it.
The famous Professor Planck and his son are walking in their garden. He looked depressed and said regretfully to his son. I'm sorry, son. I made a discovery today. It is as important as Newton's discovery. ? He put forward the hypothesis of quantum mechanics and Planck formula. His depressed discovery destroyed Newton's perfect theory, which he always admired and sincerely believed was authoritative. He finally announced the cancellation of his hypothesis. Human beings should have benefited from authority, but unexpectedly suffered from authority, which made the theory of physics stagnate for decades.
25-year-old Einstein dared to break through the sacred authority circle, boldly broke through, appreciated Planck's hypothesis and extended it in depth, put forward the theory of light quantum, and laid the foundation of quantum mechanics. Later, he was determined to destroy Newton's absolute view of time and space, and founded the theory of relativity that shocked the world, which made him famous and became a greater authority.
There is a company that produces toothpaste in America. Excellent products, exquisite packaging, deeply loved by consumers, annual turnover is booming.
Records show that the annual business growth rate in the first ten years is 10? 20%, which makes the board very happy.
However, when the performance entered the eleventh, twelfth and twelfth years, it stagnated and maintained the same number every month.
Dissatisfied with the performance of these three years, the board of directors held a national meeting of senior managers to discuss countermeasures.
During the meeting, a young manager stood up and said to the board department. I have a piece of paper with a suggestion on it. If you want to use my advice, you must pay me another 50 thousand yuan! ?
The president was very angry and said, I will pay you a salary every month, plus bonuses and rewards. Now I ask you to have a meeting to discuss, and you want another 50 thousand. Is it too much?
? Mr. President, please don't get me wrong. If my suggestion doesn't work. You can throw it away without paying a dime. ? The young manager explained.
? All right! ? After receiving the paper, the president read it and immediately signed a check for 50 thousand yuan to the young manager.
There is only one sentence written on that paper: enlarge the opening of the existing toothpaste1m.
The president immediately ordered the replacement of new packaging.
Imagine how many times more toothpaste each consumer consumes every morning when using 1mm toothpaste?
This decision increased the company's turnover by 32% in the first 14 year.
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