2. Function research stage (192 1 ~ 1945) This stage is characterized by marketing function research.
3. The formation consolidation period (1946 ~ 1955) is represented by Li Fan, Gretel, Cox, Maynard and Beckman.
4. The leading period of marketing management (1956 ~ 1965) is mainly represented by Luo Alderson, john howard and McCarthy.
5. Synergistic development period (1966 ~ 1980). During this period, marketing was gradually separated from economics and combined with management, behavior, psychology and social psychology, which made the marketing theory more mature.
6. During the period of differentiation and expansion (198 1 ~), a large number of rich new concepts appeared in the field of marketing, which made the subject of marketing appear the trend of deformation and differentiation, and its application scope continued to expand.
Extended data
The development of domestic marketing;
1, lead-in period (1978 ~ 1982) During this period, by translating foreign marketing books, magazines and lectures by foreign scholars, scholars and experts are sent to visit, study and invite foreign experts and scholars to give lectures in China, and foreign marketing theories are systematically introduced and introduced.
2. Exchange Period (1983 ~ 1985) After some efforts, experts and scholars engaged in marketing research and teaching all over the country began to realize that in order to further apply and develop marketing in China, marketing research groups must be established everywhere.
3. After the application period (1986 ~1988)1985, the pace of China's economic system reform has been further accelerated, and the improvement of the market environment has provided favorable conditions for enterprises to use modern marketing principles to guide their management practices.
4. Expansion period (1988 ~ 1994) During this period, both the marketing teaching and research team and the application content of marketing teaching and research have been greatly expanded.
5. During the period of internationalization (1995 ~)1995 In June, the 5th International Conference on Marketing and Social Development was held in Beijing, which was jointly organized by China Renmin University, McGill University and Concordia University.
Reference source Baidu Encyclopedia-Marketing