SWATCH is a Swiss watch brand, which belongs to Swatch Group, and its English name is Swatch. It was founded by nicolas G Heyek in 1983. 1 March 983/day, the first batch of 12 swatch watches went on the market; Swatch watches include Bauhaus series, colorful light series and metal series.

The "S" in Swatch's name not only represents its origin in Switzerland, but also contains the meaning of "stopwatch", which means that people can own two or more watches as fashion at the same time. Swatch is not only a new type of high-quality watch, but also brings people a brand-new concept: the watch is no longer just an expensive luxury and a simple timing tool, but a "fashion to wear on the wrist".

Swatch's brand concept:

1, SWATCH swatch watches always convey high-quality, low-cost, fashionable and commemorative information, so that every consumer can have a watch of his own. SWATCH Swatch represents a precious souvenir, a historical memory, and even an emotional sustenance. SWATCH Swatch has created a brand myth and become a symbol in the eyes of consumers while continuing the glory of Swiss watchmaking industry for a hundred years.

As a fashion trend leader, Swatch has an interesting shape, unique design and elegant name (each watch has a Chinese and English name). It is an unpredictable trend and contains endless artistic charm. Swatch lovers can own several Swatch watches to wear or collect according to their different moods, preferences, dresses and occasions. The trend is constantly changing, and Swatch pursues "forever changing", so Swatch is always at the top of fashion.

Reference to the above content: Baidu Encyclopedia -Swatch