The 2023 event is coming soon, and we have to start arranging the plan for this event. The activity plan can ensure the smooth development of the activity, so we cannot abandon such an important activity plan! How much do you know about the activity plan? Below is the "Restaurant Opening Activity Plan" that I have carefully compiled for you. You are welcome to refer to it. Restaurant opening activity plan 1

1. Origin of the activity

In order to celebrate the annual "June 1" International Children's Day, let the children have a happy and meaningful festival , creating opportunities for parents to care for their children. Jiangnan Catering Group has carefully prepared delicious children's set meals, exciting cultural evenings, and colorful cakes for the children. The doors of each restaurant are decorated with colorful balloons, which brings out the childlike innocence during Children's Day. , let the children spend an unforgettable "June 1" Children's Day in a world of joy and colorful food. At that time, various departments in Jiangnan will launch a series of high-quality dishes and delicacies. Through the implementation of this event, Jiangnan's reputation in Taiyuan and Shanxi will be improved, attracting more families to consume in various departments in Jiangnan, and allowing parents and children to come to Jiangnan to share delicious food and experience happiness. .

2. Activity time:

May 28-June 1

3. Activity theme:

Happy childhood , endless excitement - Jiangnan Art Children's Festival

IV. Activity content

At that time, various departments in Jiangnan will plan theme activities to give participating children a surprise, a happiness, and a An unforgettable memory, a __ Children's Day that will be unforgettable in a lifetime.

(1) Grand Hotel’s “Happy Childhood is Unlimited Wonderful” Art Children’s Day Party Program Design:

Any children who order the Grand Hotel’s children’s package can come to the host before the party starts Please sign up to participate in the following activities and competitions (calling and painting competitions must be registered in advance), and all winning children will receive gifts.

1. Children's Song Singing Competition: The repertoire is twenty children's songs in the background music. Parts 1, 3, and big hotels are held at the same time. Each department determines the number of children to sign up according to the situation.

2. Children's dance performance: provided by Oriental Jiayi Performance Company, only performed at intervals during the party in the hotel - Xu Dingming is responsible for implementation.

3. Children's painting and calligraphy competition: Children who come to the store in advance to book a children's set meal can sign up for the painting and calligraphy competition. All guests at the party are judges. The top six will take a group photo in the hotel and award prizes

4. Fun riddles to guess: ***Suppose 100 riddles, part one and two, are conducted in the hotel at the same time. The party in the hotel will be randomly arranged and the host will be responsible.

5. Jiangnan Children’s Song Recitation Competition: held simultaneously in the first, second and grand hotels.

(June 1st baby is so lucky, Jiangnan catering has a happy expression)

Welcome June 1st, smiling mother loves her little baby

Come to Jiangnan, gather together and have a happy time with your family Children's Day

Eating a big meal, playing games, babies all love mommy

Guessing riddles and getting prizes, Jiangnan will give you emoticons

Singing children's songs and dancing Taking a sweet photo

Walking east and west, having fun

Pour full tea, bring dishes and serve them all with pretty aunts

As long as the baby is happy, it’s okay if the aunt is tired

Jiangnan comes to the party on June 1st, and the food and fun are the first!

(2) Linkage promotion:

Event 1. From May 28th to June 1st, anyone who orders a children's entertainment package at the Jiangnan Hotel in the first, second and third departments of Jiangnan will receive a free ticket to the hotel's "Happy Childhood and Unlimited Wonderful" themed children's cultural evening. One piece;

Event 2: During the event period from May 28th to June 1st, anyone who dines at any Jiangnan store during the Children’s Day period will receive a free balloon.

(3) On-site decoration of the hotel party:

1. Stage design: "Happy Childhood is Unlimited Wonderful" theme background cloth, surrounded by pink gauze and printed with Children's Day blessings Balloon decoration highlights the childlike and competitive atmosphere.

2. Decoration in the banquet hall: Decorate with balloons and colorful paper flowers.

3. Other embellishments: Post the collected children’s drawings on various speakers and glass in the banquet hall as an exhibition.

5. Promotion of the event:

1. Background music: Play children’s favorite songs in the hotel lobby and private rooms, such as (Little Swallow) (Reader) (Song and Smile) ) (Good Dad, Bad Dad) (Red Star Song) (Happy Holidays) (Two Little Stars) (Let's Swing the Cocks) (Children in the Mountains) (Young Pioneers) (Happy Birthday) (Only Mom is Good in the World) (Frog haha) (I love Beijing Tiananmen) (How happy we are) (Every time I walk by the teacher’s window) (Edelweiss) (Grandma Bridge) (Looking for steamed buns) (Little rabbit is good), *** total 20 A children's song can be played in the hall and private rooms, and children can learn to sing it;

2. Foyer decoration: Parts 1, 3, and large hotels use balloons to decorate the colorful doors. , creating a lively atmosphere on June 1st.

3. Media promotion: Shanxi Communications Station, Taiyuan Communications Station, Shanxi Daily (Economic News), and Morning News.

4. Visual promotion: Each store will start promotion on May 28 (three days in advance), mainly through banners, roll-up banners, color page menus, word-of-mouth communication, introductions to new and old customers, etc. , in order to achieve the best effect.

6. Package design: The package design for this event is mainly about nutrition. It is mainly sold in the form of package sales in the banquet hall of the hotel. There are six types of packages, with a total of 46 sets.

The "Happy Childhood" nutritional package is 288 yuan (a for three people), 15 sets total 4,320 yuan;

The "Golden Years" nutritional package is 388 yuan (b for four people), 16 sets total 6,208 yuan;

"Hope for Success" nutrition package 488 yuan (for c four people), 15 sets total 7,320 yuan;

The estimated revenue from this event is: 17,848 yuan.

VII. Effect evaluation and prediction

1. Stimulate household consumption in Jiangnan and increase the turnover of retail and private rooms.

2. Carry out differentiated marketing in many hotels, be the first to launch healthy and intelligent dishes, and lead the trend in marketing concepts.

3. The activity has a selling point that attracts children, thereby driving parents to come to Jiangnan for consumption and improving competitiveness in the same industry.

4. The activity has continuity and lasting influence, and can be continued to be promoted and expanded during the summer and winter vacations to form a unique promotional brand in Jiangnan. Restaurant opening activity plan 2

1. Promotional copy

Copy 1: Opening declaration

Because of our openness, we tolerate the world; because of our culture With the foundation, we resolve the world. It is the power of a nation that pushes us to the forefront of the changes of the times. At the same speed as the world, we absorb foreign cultures in large quantities and calmly incorporate different concepts. So we began to understand that three meals a day can have another level of enjoyment; then we began to get tired of the crowds shuttling between tables turned out to be so inelegant and uninteresting; then we began to reflect on ourselves, not all the time we We all like to talk loudly, drink and fight; so we begin to miss the fact that a quiet and elegant environment can be a pursuit of our spiritual temperament. Finally, we found this realm, which is Fuxiangge Western Restaurant. Avant-garde and tradition, fashion and nostalgia, elegance and simplicity, romance and secularity, in an era where Eastern and Western cultures blend, and Tang suits and suits are appearing side by side, we have no reason or strength to refuse. We must face up to the trend of foreign cultures taking root in the Chinese market. Welcome her arrival.

Yangfulou Western Restaurant is the first professional Western restaurant in Nanchang. In order to promote the business philosophy of Western food, bridge the catering culture between the East and the West, and shoulder the sacred mission entrusted by the times, Fuxiangge Western Restaurant fully opened on April _ with passion. Dedication! Let you experience the colorful life, feel the glory of the times, and share the many joys with all of us.

Copywriting No. 2: Consumption Concept

“Modern life is unstoppable”

1. Western food – the style hall of the city

Adhering to the Western The essence of classic catering culture provides you with the most fashionable and avant-garde physical and mental enjoyment. French veal steak, Italian macaroni, fruit salad, and Russian rosson soup will test your taste buds in turn. 2. Coffee - Lover's Tale Room

Two cups of strong coffee, a pair of lovers, the aroma is rising, the love is secretly rising, forgetting the life experience, in the melodious melody, happiness and sweetness , all over the fingertips.

3. Bar - the exit of passion

The lights are flashing and the notes are beating. Is your passion in place? OK! Let's go out together with our feelings.

2. Tea - the Hall of Words for Confidants

Two or three classmates, four or five old friends, after several years of ups and downs, once they meet each other, there are many sorrows and sorrows about separation. Missing, soaking in tea, shaking a pot of eternal topics related to friendship, sipping slowly, there will be no drunkenness and no return.

5. Clubhouse - the back battlefield of business

There is no smoke lingering in the office, no sharp confrontation on the negotiation table, stay away from disputes, get closer to communication, and keep your spirit Melt into the gentle music, and the difficult business affairs will be accomplished in your conversation and laughter.

2. Strong media

1. Television media: Hubei TV Station

Hubei Economic Television

2. Newspaper media: Chu Tiandu City News, Wuhan Evening News, Three Gorges Daily, etc.

3. Radio stations

4. Advertising media placement plan

3. Public relations

A good public image is of great help to the development of the company

(1) Sunshine Action (Nanchang TV Station’s second column)

Keep abreast of current social hot spots and pay attention to vulnerable groups. Tracking the recent condition of a fourth-grade student at Donghu Primary School who is suffering from leukemia, the last digit of the customer's purchase amount at checkout was put into the charity box on the spot, and all the accumulated money of the month was donated to the patient for medical expenses.

　(2) Environmental protection plan

During the opening period, employees will be organized to clean up the garbage near the restaurant to maintain the beautiful environment of Yanjiang Road.

Environmental layout

(3) Indoor: Use imported fantasy colored balls to create various modern artistic shapes, and pop cartoon hanging flags to create a modern consumer visual concept

(4) Outdoor: Four 10-meter-high inflatable palace lampposts are arranged on the east and west sides of the restaurant. On them are slogans such as "Blessed Land Cave Heaven", "Auspicious Hundred Years", "Full Houses of Friends", and "Ge Yuan Triumphant Song". The span A 28-meter rainbow door, 10 high-altitude cartoon balls for congratulations, several flower baskets, signatures and four treasures of the study room, and 12 20-meter-long giant banners hung on the main building. Restaurant opening event plan 3

Preface :

December 25, 20__ (Saturday) is Christmas. Based on previous years’ experience, the booking peak for Christmas dinner will begin next week. Due to rising prices, in order to control costs, compared with discounts in previous years, Shanghaipai theme restaurant's promotions this year mainly focus on giving away gifts, exciting performances and providing more considerate services to attract consumers. In order to carry out the promotional activities smoothly, the following plans are made for the preparation, operation and cost control of Christmas activities:

1. Activity planning ideas and purposes:

1. The festive decoration of Shanghaipai theme restaurant creates a festive Christmas atmosphere and provides consumers with an environment for festive consumption.

2. Focus on the "low price, high quality" promotion model, coupled with holiday gifts, to better attract consumers' attention; and actively use effective promotional activities to arouse consumers' attention. Shanghaipai theme restaurant's attention is to achieve the purpose of improving the sales performance of direct-operated stores, consolidating customer loyalty, and exploring new customer sources.

3. Arrange violin performances and other performance services to create a warm and romantic atmosphere, enhance consumption levels, and deepen consumers’ experience and impression.

4. Purpose of the event: Through Christmas planning activities, expand the popularity of Shanghaipai theme restaurant, strengthen the emotional connection with business customers, guide the dining consumption of residents in surrounding areas, thereby achieving certain economic benefits and social benefits.

2. Activity location:

Shanghaipai Theme Restaurant Yan’an Road Branch

3. Activity objects:

Shanghaipai Theme Restaurant Yan’an Road Store

Address: No. 1066, Yan'an West Road, Changning District, Shanghai (2nd floor, Ruifeng Hotel)

Tel: 021-62250338

4. Event time:

December 24, 20__ (Friday) 18.30-20.30 pm

5. Activity theme:

Taste the taste of love and listen to the voice of romance.

6. Activity content:

Shanghai Style Christmas Romantic Dinner

588 yuan, for 2 people

Menu:

Hokkaido Tuna Mango Salad

Golden Pumpkin Shark Fin Cup

Teriyaki Australian Wagyu Beef

French Baked Green Dragon with Tomato and Lemon

French Baked

Little Green Dragon with Tomato and Lemon Juice

Latimi Su

Exquisite Fruit Platter

Free Huang Xuan hardcover A bottle of dry red

Violin music will be provided from 18.30-20.30 in the evening

Note: This event cannot be used in conjunction with other offers. The final right of interpretation of the event belongs to our store.

Advertising

1. Create a festive Christmas atmosphere through store decoration, and use external decorations such as Christmas trees and Christmas hats to attract consumers to the store.

2. Make Holy Day promotional posters and display racks for store promotions. (Post it before December 15th to promote it in advance)

3. Make a promotional leaflet and start distributing orders around the store before December 15th.

(The company provides unified promotional leaflets and posters, etc.)

4. Banner promotion. Make the promotional banner before December 10 and hang it in the store for promotion.

Banner content reference:

Taste the taste of love and listen to the voice of romance.

The atmosphere of the entire event is divided into three parts:

1. Outside:

1) The green area and small trees in front of the hotel are decorated with baby's breath For decoration, two foam sculptures of Christmas deer are placed on both sides of the fountain in front of the door. Arrange for a staff member to dress up as Santa Claus to greet guests.

2) A large-span rainbow door is placed in front of the hotel and the edges are decorated with baby's breath

3) A huge colorful banner is hung under the rain curtain in front of the hotel

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4) The see-through windows are all decorated with Christmas foam patterns

2. The lobby on the second floor:

1) The Christmas logo carpet at the entrance can be played at any time Santa Claus singing Christmas songs

2) Etiquette greeters in Christmas costumes

3) A Christmas-themed attraction (about 3 meters high) is arranged next to the entrance on the second floor Christmas tree, deer pulling a Christmas car, foam sculptures, fences, etc.)

4) Hang several Christmas-themed trinkets or small hanging flags on the top of the lobby

3. Elevator :

1) The door head of the elevator door and the door pillars on both sides are decorated with a Christmas theme

2) Some artificial snowflakes are hung to decorate the festive effect

Staff clothing:

1) All service staff on the 2nd and 3rd floors and front office staff (except managers) must wear Santa hats and snowflake aprons;

2) Four people are required Girls in Christmas dresses will serve as the main receptionists during the event

3) Two boys with excellent expressive skills are required to choose to play Santa Claus

4. Gifts and souvenirs

1) A large number of candies, chocolates, small gift boxes, Christmas dolls, etc.

2) Prizes for guest participation (or souvenirs greater than 10 yuan)

4) Souvenirs (high-end crystal cups printed with the Shanghai style theme logo)

5) One rose for each couple

5. On-site facility organization:

Hosts, actors, etc.

Game props, etc.

Christmas tree lighting facilities (simulation props)

6. Internal publicity

(1) Promote the restaurant's holiday promotion activities and the origin of Christmas to employees in the form of blackboards

(2) Provide training to subordinate employees on language standards, etiquette and courtesy during the holidays

　(3) Select waiters to play the role of Santa Claus and conduct appropriate training

　(4) Play background music CDs during the festival to enhance the festive atmosphere of the entire hotel##End of the restaurant opening activity plan 4

1. Restaurant name: ___

Naming rules description: low-key, simple, easy to remember, distinctive (the characteristics here do not mean that it directly reflects the flavor) but not weird, no more than Four characters, without the character Xiang. The current reservation form is "___ Restaurant" or "___荘"

2. Restaurant flavor: Mainly farmhouse flavor in eastern Hunan.

3. Estimated area of ??the restaurant: 280~350M2

4. Target city: Guangzhou

5. Site selection requirements

1. There must be at least one medium-sized residential area within 1 mile of the surrounding area. There must be a certain amount of floating population in the surrounding area, which should be a target area for white-collar workers or renters;

2. If the conditions cannot meet the first point, the location needs The transportation is relatively convenient, and people with a certain amount of private cars and spending power can clearly see the location of the restaurant;

3. The rent cannot exceed 60 yuan/M2, and 40 yuan/M2 is on the first floor. There is an entrance and exit area of ??about 10M2, and the main business area is on the second floor;

4. The restaurant itself needs to be able to park 7 to 10 family cars, or there is a parking lot not exceeding 200M nearby.

The overall evaluation of the location selection is that novices should not invest too much money, so the location of the restaurant should not be in an already bustling place, but people who want to have more contacts and have spending power hope to use the flavor and characteristics of the restaurant To attract old customers, it is required to make a profit of 10,000 yuan/month in three months.

6. Restaurant layout requirements

The interior of the hall is required to be able to place 12 to 15 small tables or small round tables for 4 people, 4 large tables for 10 people, and 4 16M2 private rooms (4_4M specifications) ~5. (But it depends on the layout of the store)

7. Restaurant opening budget

1. Rent: two mortgages and one rent, calculated based on 300M2, it is estimated to be 50 yuan per M2, this should be paid once Pay 45,000 yuan; if the area is different, it cannot exceed 50,000 yuan in any case

2. Decoration design fee: 800 yuan

3. Decoration cost:

A. The exterior decoration of the facade can highlight the characteristics and conspicuousness, but it is not exaggerated. The cost is _ yuan;

B. The decoration style of the interior hall is mainly to highlight the farmhouse flavor. The decoration is ordinary, but it is required that there should be no peculiar smell after the decoration. The cost is _ yuan;

C. The kitchen area is 40M2, and the decoration emphasizes sewage discharge and ventilation. The cost is _ yuan;

D. There are two toilets, the men’s toilet is 1.5M2 and the women’s toilet is 1.5M2. The toilet is 1M2 and requires ventilation. There are no other special requirements. The decoration is _ yuan. If you buy the materials yourself, the total cost is estimated to be __0,000 yuan

4. Cost: Fire protection, environmental protection, health permits and business licenses are required, and the cost is estimated to be 60,000 yuan

5. Cost of purchasing equipment

A. Three 5P air conditioners and four small 1P air conditioners in the private room, *** yuan (central air conditioners may also be used);

B. Ten A ceiling fan or wall fan, a total of 3,000 yuan,

C. Two refrigerators, two freezers, and a disinfection cabinet, totaling 10,000 yuan;

D. Kitchen utensils , ***45,000 yuan;

E. Tables and stools, ***5,000 yuan;

F. Others (please see the list), ***2,000 yuan in total,

G. One automatic washing machine, 1,000 yuan

6. Other unpredictable expenses, 2,000 yuan

8. Description of restaurant decoration style

1. The facade decoration needs to be conspicuous, prominent, not exaggerated, concise, and able to reflect its consumption level

2. Hall description:

A. The tables and stools use log-colored large and small Eight Immortals tables. and long benches, or use large and small round tables that are relatively sturdy in appearance, and the large and small round tables are covered with better beige tablecloths;

B. The walls and the original pillars in the hall are about 1M2 or less in depth Colored ceramic tiles. The free-standing pillars in the hall are mainly dark for decoration purposes. The ceiling panels are not completely decorated. Spotlights are used. The ceiling panels above the spotlights are painted black. The lighting in the hall is required to be soft, but the lights on the tabletop are required. Ask for brightness. (This is just my idea, the actual design shall prevail)

3. The decoration of the private room is the same as that of the hall

4. No other special requirements

9 , Staffing

1. Kitchen: ***6 people, 1 chef, 2 assistant chefs, 1 side dish cutter, 1 washing staff, 1 washing/picking staff

2. Private rooms: 5 private rooms, 5 waiters,

3. Hall: 5 people, 1 for every four tables

4. Others : 1 other temporary staff (mainly used for rotation during service breaks), 1 shopkeeper.

10. Operating expenses details

1. Property management expenses: no more than 2 yuan/month per square meter, 600 yuan/month based on 300M2***

2. Sewage discharge fee: 600 yuan/month

3. Water, electricity and fuel costs: 4,000 yuan/month for water and electricity, 2,000 yuan/month for fuel.

4. Personnel expenses:

5. Depreciation expenses:

6. Raw materials:

A. Raw materials, ***_ Yuan/week

7. Other unpredictable expenses: 1,000 yuan/month

11. Dishes description

1. Adhere to two characteristics:

A. Green and healthy food;

B. The authentic farmhouse flavor in eastern Hunan. There are about 30 dishes that cannot be eaten in ordinary Hunan restaurants.

2. Insist on introducing new dishes:

A. Continuously introduce new dishes, 2 new dishes every month;

B. Follow seasonal changes and replacements Dishes.

3. Consumption level positioning: It is related to the surrounding environment of the store address, but it is initially set at an average of 35 to 60 yuan per person.

Generally speaking, with farm characteristics and green health as the selling points, different dishes can be bought at higher prices and achieve higher profits

12. Direct Cost estimate

Direct costs mainly include oil, salt, various condiments, and raw materials that make up the dishes.

1. The cost of special dishes (noodle products) is controlled at 50.

2. Mid-range but rare in Hunan restaurants, cost control is within 40 RMB.

3. Common mid-range costs are controlled within 60.

4. Low-end common dishes should be controlled within 30 yuan, which are mainly vegetables.

Reduce the direct finished product without changing the quality of the dishes.