New store opening event planning plan for the building materials city

New store opening event planning plan for the building materials city. People with strong interpersonal skills are also very comfortable in the workplace. You must learn to listen to the cues in the workplace. Understand, you can’t be clever in the workplace. There are many hidden traps in the workplace. The new store opening event planning program Building Materials City will teach you to gain a firm foothold in the workplace.

New store opening event planning plan Building Materials City 1

1. Purpose of the opening event:

1. Establish the public image of the store and win the attention of major media .

2. Gather popularity through opening activities, show Beyak’s new image and increase its popularity.

3. Through opening activities, strengthen the local influence of Bayak stores and promote sales.

4. Through unique forms of activities, attract the attention of the public and the media and improve the communication effect.

2. Early publicity plan:

The success of the opening event is determined by whether the early publicity is in place. Only if the preliminary publicity is done well can the success of the opening event be guaranteed. We must have this awareness in our thinking. We would rather postpone the opening than be sloppy in early publicity.

Preliminary publicity methods and specific operations:

1. Residential home publicity:

This is the most direct and effective means of operation, but it is also the most effective. Complex methods. Specific operations:

(1) Divide into two publicity groups for publicity. Each group consists of two or more people. If conditions restrict one person, one group can also be used. The purpose of the publicity team is only to continuously find and track customers through one-on-one publicity with customers within two weeks before the opening, understand the details and needs of prospective customers, and finally guide customers to the opening site.

(2) Divide the real estate properties in the counties and cities where they are located, and basically achieve a balanced distribution. Each group is responsible for an area and carries out work. Competition begins between the two groups, and the competition indicators are the number of customers guided into the store and the number of customers signing orders. Those with outstanding performance will be commended, such as cash rewards, review and retention of business personnel, etc. Measures such as commissions based on the sales volume of each group can mobilize the enthusiasm of sales staff.

(3) Contents of home promotion: company overview, product introduction, detailed introduction of opening activities, basic situation and wishes of customers, and invitation to enter the store. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, organize and track them, and maintain communication with the store shopping guide to find the appropriate entry point and prepare for quick signing of orders when the business opens. The day before the opening, the salesperson must communicate with prospective customers by phone to confirm that they will come to the store to participate in the opening event.

2. Promotional leaflet with newspaper: The design of the promotional leaflet should be clear and the theme of the activity should be obvious. The production should reflect the quality of the brand. Do not use leaflets printed in red or yellow monochrome, as they are not classy.

Release content:

a. Opening information: time, location, title, reservation phone number (advance reservations are available)

b. Promotional content

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c. Enterprise-related information, mainly with cultural connotation

d. Information on how to participate in the opening lottery and distribution of gifts

Function: Publicity effect of newspaper issuance The most direct, the publicity coverage is wide, the information is comprehensive, the target customer group is clear, and the gimmick will definitely attract the attention of the public, and they will be willing to participate in the activities held at the opening of the new store, thus achieving the publicity effect.

Entrained media: "XX Newspaper"

Published quantity: ×10,000 copies

Published date:

3. Newspapers, TV Temporary notice from the media: Publicity is carried out within a week before the event. It is generally a temporary and concentrated publicity. Building momentum is key.

4. The opening announcement of the mobile phone SMS platform: There is no need to send it all over the sky. It can be sent in the form of satellite positioning to focus on all development real estate and building materials markets. That is, positioning and sending.

5. Of course, other effective methods can also be used for publicity based on the actual local conditions.

3. Design of promotional content for the opening event:

First of all, a relatively ultra-low-priced product is needed to attract customers and detonate the market. This price needs to be particularly emphasized and eye-catching. At the same time, the promotional content should be designed to be relatively lively, such as price discounts, promotional gifts, etc., and you can even use prize transfers, draws, etc.

IV. Creation of the atmosphere at the opening event:

Traditional methods such as arches, colorful flags, carpets, hanging flags, balloons, roll-ups, and flower baskets can be used. The momentum must be great, for example, if there are ten arches lined up, etc., then the atmosphere can be truly created. At the same time, the placement of gifts should also be impressive and the pile should be large, giving the impression that there are many gifts and they are valuable. The purpose of the road show is to attract the attention of customers who come to visit and accurately find the location; in addition, it can also attract the attention of all citizens and even the media. It is also a supplement to the creation of on-site atmosphere.

1. Terminal layout: (reference)

(1) Surrounding blocks (inside the building materials market): "Post signs on adjacent streets and urban main roads

(2) Outside the store:

"A knife flag with the company's logo is displayed outside the door

"A balloon is set up in front of the door

"A large balloon is set up outside the door Arch

"A large theme exhibition board is set up in front of the store to announce the theme of the event

" Giant colorful vertical signs are hung on the building

"The door is decorated with balloons and bouquets

(3) Inside the store

"Set up a reception desk with the company's logo clearly marked at the entrance, and provide event promotional materials to visitors

"Set up a welcome and Shopping guide.

" Set up a guidance system and set up signboards with the company's logo clearly marked.

"Hang POP flags at the top.

" Set up relevant areas in the store. The rest area is equipped with service personnel and distributes gifts and promotional materials.

“Set up a business promotion stand at relevant locations in the store, display relevant gifts, promotional materials, displays, souvenirs, and provide consulting services.

In the terminal layout, we will combine it with the theme of the opening ceremony, but no matter what theme is used for promotion, our company strives to be "careful, careful, conscientious, and comprehensive" in the venue

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2. Specific layout: (reference)

– Place printed forms and pens at the small gift distribution area: register some personal information of customers (name, work unit, home address, contact information Telephone number (customers are invited to fill in after receiving the gift)

– Sign-in desk/sign-in paper and pen each 200

– Beyak promotional materials 200

– Colorful hydrogen balloon (Beyak LOGO) 200

– Small gift: Beyak exquisite advertising pen 200

– Beyak’s exquisite notebook and a single Beyak porcelain cup for the designer

– Unified staff configuration and other souvenirs

1 red ribbon (Beyak flooring - luxury and glory)

2 Name badges

3 Beyak shopping guide clothing

– Guest 1 corsage 6

3. Ribbon-cutting ceremony: (Reference)

(Basic content: opening - leadership speech - ribbon-cutting - various professional performances such as cultural and artistic activities - lottery draw for participants - Banquet for some VIPs (conducted at the same time as the lottery))

Celebration program:

The opening ceremony is initially scheduled to be held at × o'clock in the morning on × day, 200 × year ( If the company does not have a suitable venue, it can rent other squares or hotels)

——9:30 The music at the venue is loud, the colorful flags are fluttering, the welcome, military band, lion dance team, and etiquette ladies are in place, and the staff are ready to work Ready;

——9:40 Company leaders and guests enter the venue one after another. The etiquette lady signs in for the guests, puts flowers on them, and leads them to sit down. The etiquette lady is waiting at the entrance to make preparations for leading the guests. ;

——9:55 The master of ceremonies (invite the host) announces that the celebration is about to begin. Leaders and guests are invited to take their seats, and all persons participating in the celebration are asked to be seated;

——10 : 00 The celebration officially begins, and the master of ceremonies of the celebration recites the opening remarks of the master of ceremonies; (the store starts signing sales at the same time)

——The master of ceremonies reads out the list of main guests attending the celebration;

——The master of ceremonies announces: The opening ceremony of Bayak × Announcement: Please invite ×× to speak; (company leader);

——Celebration master of ceremonies announces: Please invite ×× to speak; (VIP);

——Celebration master of ceremonies presides over the ribbon-cutting ceremony, etiquette The lady led the company leaders and guests to their seats;

——The master of ceremonies invited Beyak Jiangxi General Agent to preside over the tailoring ceremony.

——The leader of Beyak Club announced: Beyak ×× flagship store is opening! (Leaders and guests cut the ribbon!)

——At the moment of cutting the ribbon, the music was loud, fireworks filled the sky, dragons and lions danced, and the celebration reached a climax;

——A variety of colorful performances such as , aerobics, Latin dance, etc. (the road show begins)

——The celebration master announced: A banquet for all distinguished guests!

------In the singing, the emcee concluded,

——The celebration ended.

5. Training and arrangement of opening event personnel:

On-site order issuance personnel must be arranged in place. In addition to issuing order pages, they are also responsible for maintaining on-site order. It is best to have a salesperson who communicates with the community in the early stage to issue the order. They can eliminate the unfamiliarity of customers who have been promoted, lead these customers directly into the store, and be mentally prepared to sign orders, and the success rate is relatively high.

Shopping guides must pass training. It is best to be married, have decorated their homes, and have sufficient experience in decoration. The number of shopping guides should be sufficient. Logistics personnel must also be arranged in place.

6. On-site control:

Weather concerns; water and electricity arrangements; dedicated personnel for different product areas, preparation and replenishment of related materials, etc. New store opening activity planning plan Building Materials City 2

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Furniture products have always been accompanied by people’s lives, integrated into thousands of households, and become indispensable daily necessities in people’s lives. With the continuous improvement of people's living standards and increasingly fierce market competition, the furniture market has also undergone qualitative changes. Home furnishings focus on improving the quality of their homes. In the process of this improvement, five major development trends have gradually formed:

1. The furniture market has shifted from high-end to low-end (home appliances going to the countryside)

2. The traditional off-season furniture market is also hot (seasonal promotions)

3. Furniture products tend to be fashionable (changes in product design style and materials)

4. Furniture group buying has become fashionable (products Promotion)

5. Furniture sales network (online marketing)

The above is the overall development trend of the current home furnishing industry. However, our company mainly sells Oppein Home Furnishings. As for Pai itself, it is a leader in home building materials products. It is very cost-effective in terms of design style, overall matching and material selection. Therefore, the promotional activities on the occasion of this new opening should be based on scale, taste, fashion, and affordability, reflect the characteristics of the top home decoration market, and leave a deep impression on consumers. Purpose of the event

The purpose of this event is mainly to improve the reputation of the product and its popularity among consumers, and to conduct opening promotions for the product.

The target of this activity is the public group, and there is no distinction between specific groups and secondary customers. Since May Day has just passed, all major industries have held promotional activities during the May Day period, and the activities have just ended. Many consumers still have expectations and thoughts about discounts and promotions. While other companies have ended their promotions, the company holds opening promotions. This will undoubtedly attract more eyeballs and attention. In order to increase the company's popularity, and secondly to satisfy consumers' desire for discounts!

Activity themes

Today's products are displayed in several activity themes when doing promotional activities:

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Price discounts, gifts, draws, gift certificates, service promotions, demonstration promotions, consumer credits. What kind of promotional tools and what kind of promotional themes should be selected should take into account the objectives of the activity, competitive conditions and environment, as well as the budget and allocation of promotional expenses. After that, we should promote it as artistically as possible, downplaying the commercial purpose of the promotion, so that the event can be closer to consumers and more able to impress consumers. We must make consumers feel that our purpose is not for commercial profits, but only to improve industry risk control and competitiveness. Therefore, we cannot hold this event from the perspective of merchants, but consider it from the perspective of consumers. Strive to innovate and attract as many consumers' attention as possible. It is not to sell how many products during the event, but to make more consumers aware of the product during the event.

Activity methods

This part mainly explains the specific methods of carrying out activities. There are two issues to consider:

1. Determine partners: enlist the government’s support and use the power of the media to exaggerate the atmosphere of the entire event. Should the manufacturer act alone, or join forces with dealers? Or jointly promote with other manufacturers? Cooperating with the government or the media can help to take advantage of the situation and build momentum; joining forces with dealers or other manufacturers can integrate resources and reduce costs and risks.

2. Determine the degree of stimulation: To make a promotion successful, the activity must be stimulating and stimulate the target audience to participate.

The higher the stimulus level, the greater the sales-boosting response. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize based on promotional practices, and determine the appropriate level of stimulation and corresponding expense investment in combination with the objective market environment.

Specific content

If you purchase furniture and building materials products at the event site on the same day and spend XXXX yuan in total, you can participate in the lottery. The conditions of the activity can be the consumption amount/time (for example: 2,000 yuan/time, 4,000 yuan/2 times) and so on. Buy and draw immediately, draw and redeem immediately.

The prizes of the event can be divided into

The first prize is a shopping voucher worth XXX yuan (the shopping voucher can be from this store or an alliance merchant) and the second prize is worth XXX Yuan-XXX yuan furniture or sanitary ware

The third prize is furniture, sanitary ware or home accessories worth about XXX yuan

The fourth prize is home accessories or supplies worth about XXX yuan

The fifth prize will be home accessories or supplies worth approximately XXX yuan

Notes

1. The payment must be paid in full in one go;

2. Consumption If you spend over 2,000 yuan, you can participate in the lottery once, if you spend over 4,000 yuan, you can participate in the lottery twice, and so on; the part that is less than 2,000 yuan will not participate in the lottery

3. The part consumed with the coupon cannot be invoiced and cannot be redeemed

4. The shopping voucher is valid for all visitors and is valid until XX, March XX, 20xx

5. The sales contract and payment receipt are required to draw prizes

Event time and location

Generally, the location of the event is the product store and the square near the store. Firstly, there is no need to spend transportation fees; secondly, it is close to the store, allowing consumers to remember the product sales address and the overall product. culture. The time should be chosen on weekends. More consumers will come to participate when not working hours, which can increase the popularity and visibility to the greatest extent. If factors such as road occupation occur, you must apply for a road occupation permit with the urban management and relevant departments in advance. Avoid other interruptions during the activity that may affect the progress of the entire activity. How long the effect lasts will be the best also needs to be analyzed in depth. If the duration is too short, repeat purchases cannot be achieved during this period, and many of the benefits that should be obtained cannot be realized; if the duration is too long, the cost will be too high, the market will not be popular, and the value in the minds of customers will be reduced. It is recommended that the event lasts for 3-5 days, so that there will be a linkage of consumption, and many consumers will drive other people around them to come and consume, thus maximizing benefits. Too long time will increase costs needlessly!

Advertising cooperation methods

A successful promotion requires all-round advertising cooperation. What kind of advertising creativity and expression techniques should be chosen? What kind of media hype should be chosen? These all mean different audience reach rates and cost investments. Therefore, the layout of the entire event site is crucial, including large promotional posters, promotional advertisements, product explanations, etc. Introduce the entire event planning, business philosophy, service objectives and opening promotion information. The performing arts team, DM sheet distribution, etiquette ladies, etc. are indispensable. A good opening ceremony directly affects consumers' perception of the company's corporate image. The more grand the event, the more confident consumers will be about the quality of the product and the service of the merchant. The content of corporate activities without strength is relatively popular, which is a common psychological concept among consumers. This is why we need to rely on the government and the media. The influence of the government and the media in today's society is unparalleled. New store opening event planning plan Building Materials City 3

1. Purpose of the event

The opening ceremony will be held to allow more groups to learn about the opening of the first phase of the Dachuan International Building Materials City market situation, it can also strengthen the image of Dachuan International Building Materials City in the minds of merchants. At the same time, it will pave the way for investment in the second phase of the market. Through the grand opening ceremony, it will enhance its reputation in the industry.

2. Overview of the event

The theme of the event: Hand in hand for a win-win situation

The title of the event: Dachuan International Building Materials City Phase I Market Opening Ceremony

Activity time: The morning of September 20xx

Activity location: Dachuan International Building Materials City Phase I Market Square

Activity content: Leaders and guests sign-in, lion dance and gongs and drums to warm up, leaders Speech, opening ceremony

Participants: leaders, guests, merchants, media, building materials city staff, etc.

Activity tone: grand, quality, shocking

Sponsor: Dachuan International Building Materials City

Planning and execution: Chongqing Qiaodu Advertising Culture Communication Co., Ltd.

3. Qiaodu Creativity

Dachuan International Building Materials City is China’s The largest and first building materials marketing headquarters base, the largest decoration and building materials logistics center in western China, and a hub transit market for the Eurasian corridor, the powerful market functions generated by its large-scale industrial clusters contain huge business opportunities. The first phase of the market has already signed contracts with more than 1,000 merchants, and the second phase of investment promotion is now in progress.

This successful opening not only indicates the success of the first phase of market investment, but also creates a good momentum for the subsequent phases of investment. Therefore, this event mainly focuses on the following creativity

1. Scale and status

Create a majestic event site to show the scale of Dachuan International Building Materials City and reflect its status in the industry.

2. Wealth business opportunities

Incorporating elements of the God of Wealth, let guests feel that Dachuan International Building Materials City contains huge wealth business opportunities.

IV. Highlights of the event

1. The God of Wealth welcomes guests

12 God of Wealth pillars are set up on both sides of the passage entering the venue, and customers and guests can feel it when they walk in. The strong wealth makes people feel relaxed and happy.

2. Pushing rod launching ceremony

When the leader announced the opening, the leading guests and customer representatives worked together to push the starting rod, "meaning working together to achieve a win-win situation for wealth." At this time, colorful smoke, rainbow machine, royal salute, and military music sounded simultaneously, and the atmosphere reached a climax.

3. Powered glider three-dimensional publicity

The powered glider, with the opening information printed on it, took off in the main city and flew to the opening event site, allowing more people to see it Information about the opening of the first phase of the Dachuan International Building Materials City market will increase visibility.

4. The opening scene was the lion dance performance

The beautiful women, the shocking drumbeats, and the exquisite lion dance performance stimulated every nerve of the guests. It also means that Dachuan International Building Materials City will be prosperous and business will be prosperous.

5. Activity Process

08:30-10:00 Preparation and warm-up period

08:30-08:50 All staff will be present and convene Temporary meetings are held to make detailed arrangements for division of labor and collaboration.

From 08:50 to 09:00, all the on-site decorations are ready, the sound engineer starts to play music, the host, etiquette hostess, military band, and lion dance team wait until

The venue changes into costumes, Get ready for the show.

　09:00-10:00 The military band, the majestic gongs and drums team, and the lion dance team take turns performing. The etiquette lady welcomes the guests and leads the leaders to sit in the guest rest area.

Customers go to the signature wall to sign and receive gifts.

10:00-10:35 The main period of the activity

10:00-10:05 Large-scale opening ceremony with lion dance (8 people)

10: 05-10:10 The host will take the stage, make opening remarks, introduce the theme, and invite relevant leaders and distinguished guests to take their seats.

10:10-10:15 Please invite the leaders of Dachuan International ** to give a welcome speech

10:15-10:20 Please invite the government leaders ** to give a speech (the specific list and content will be provided by your company) Provided by the party)

10:20-10:25 Please ask the ** leaders to announce that "the first phase of the Dachuan International Building Materials City market is open!".

At the same time, leading guests and customer representatives pushed the starting lever together.

(Mighty gongs and drums, military music, royal salute, cold fireworks, rainbow machine, colorful smoke discharge, applause)

10:25-10:30 Group photo

10:30-10:35 The host announces the end of the ceremony. The etiquette lady guides the leaders to the bus station. The leaders leave first and are greeted by the military band. 10:35-11:00 Media interviews (recommended)

The media will interview relevant leaders on site.