Chanel and Jaeger-LeCoultre are both big brands. The former was born in France and the latter comes from Switzerland. Every luxury brand has a so-called "legendary" story, and you can learn more about their strengths from the brand's history. But overall, Swiss watches are still the best choice for buying watches.

Chanel, buy a fashion watch to play with and match it with your style. As a typical Parisian fashion brand, it is best known for its elegant suits and No. 5 perfume. Chanel's jewelry has always had many loyal fans, so their watches have also become popular. The most advertised products this year are Premiere and quartz watches, which have a retro look. Chanel watches are best used as fashion accessories, jewelry, and matching styles. After all, a brand is a brand, and people who know watches will definitely not compare Chanel with Jaeger-LeCoultre. Their watches are just one of the diversified products of big brands, and they are definitely not their strong point.

Jaeger-LeCoultre, a watchmaking family in the Vallée de Joux, Switzerland, combines all the advantages of Swiss fine watchmaking - century-old history, excellent technology, pure handwork, mechanical movements, and value preservation. Not all Swiss watches can become top brands, and many have been eliminated along the way. However, Jaeger-LeCoultre is a quiet and low-key but very evergreen brand. Jaeger-LeCoultre's watchmaking workshop in Switzerland is also a place of pilgrimage for many watch lovers. Jaeger-LeCoultre produces its own movements, and when you buy a mechanical watch, the biggest indicator of brand strength is whether it is an asset movement. Although the appearance is not as fashionable as Chanel, it is classic and durable. It is the kind that can be recognized by foreigners at a glance when abroad. If you choose a women’s watch, go for their new dating series; if you like a classic square watch, Jaeger-LeCoultre’s Reverso series is also a classic, and can also be paired with a couple watch to customize exclusive patterns and text. Basically, after buying enough fashion watches such as Chanel and Cartier, when you really want a watch to show your taste and connotation, Jaeger-LeCoultre is the one for you to advance to.