What are the key points in music festival poster design?

Posters are a type of visual media that use graphics, text, colors and many other visual elements as means of expression to quickly and intuitively convey policy, business, culture and other information. It is a "momentary" quick-view advertisement and street art, and its application scope is mainly outdoor public places. This nature determines that the poster must have a large-size picture, use easy-to-understand graphics and text, and have a distinctive Visual images and eye-catching copywriting attract attention to achieve the purpose of conveying information, so that people who watch it can quickly and accurately understand the intention. In addition to large images and strong visual impact, modern posters must also keep up with the development of the times, conform to modern people's aesthetic psychology, be close to modern people's lives, and have unique creativity and high artistry.

Good poster works must clearly express the theme and ideological connotation of the poster, that is, the ideas conveyed must be concentrated, concise and clear, giving people a clear and accurate concept. Approach the topic from a novel and unique perspective, fully expand your imaginative thinking, and explore new ideas from a macro perspective, social value perspective, and personal concept perspective.

Posters with deep thinking actually come from the designer’s careful perception of ordinary life, thinking about the concepts, values, aesthetics, and creative philosophy brought by life, and emotionally arouse* with the viewer. **Ming uses different expression techniques to reveal the profound philosophy contained in the poster, thereby giving people more inspiration. The following are the key points of music festival poster design recommended for you.

The picture is large

Posters are not designed to be held in the hand, but to be posted outdoors in places and environments that can attract people's attention, they will be interfered by the surrounding environment and various factors. , so it must be displayed in front of people with a big picture and prominent images and colors.

Farsightedness

In order to impress people who come and go in a hurry, in addition to being large in size, poster design must also fully reflect principles such as positioning and personality. Prominent titles, concise graphics, contrasting colors, or large areas of blank space attract the viewer's attention and can become the visual focus from a long distance. Posters can be said to have typical characteristics of advertising.

Artistically strong

As for posters as a whole, they include commercial posters and non-commercial posters. Among them, product posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving consumers with real and touching pictures and humorous feelings. Rather than being a commercial poster, it has a wide range of content, diverse forms, and rich artistic expression. Especially for cultural and artistic posters, you can use your imagination and artistic methods to your heart's content according to the advertising theme. Many painters who pursue formal beauty actively devote themselves to the design of posters, and use their own painting language in the design to design posters with different styles and various forms. Comments on this music festival poster, analysis of colors and images

I am not a professional, so I can only speak briefly from my own aesthetic point of view.

First of all, I think the colors are gorgeous and generous, metallic, black, red, white, almost the colors of hard parts of music. The creative layout is also worth appreciating, but the contrast of the colors is not enough, and the color of the entire poster It looks muddy. I don’t know if it’s because the picture was distorted when pasted, but the overall feeling is that it doesn’t have a strong visual impact, which means it’s slightly mediocre. The layout of the picture is clear

, but it is still rigid and lacks the flexibility and vividness of the music. I hope it can be modified and it will become a good poster. What are the design principles for music festival posters?

Four taboos in poster design: When designing a poster, you will think of some materials to decorate the poster, hoping to attract people's attention. These elements are patterns or storylines or literary cookies, etc. However, these decorations can enrich the picture but also distract the audience. The following are the music festival poster design considerations recommended by the editor.

1. Don’t let decoration become redundant

When designing a poster, you will think of some materials to decorate the poster, hoping to attract people’s attention.

These elements are patterns or storylines or literary cookies, etc. However, these decorations can enrich the picture but also distract the audience.

A very good example is when you have only one word on a piece of white paper, people will recognize the word very clearly, but may not know what you mean. Add some other related words next to it so people can understand the meaning better. But as the number of words increases, it becomes difficult for people to understand the central meaning of the entire paper at once. What is said above is a kind of propriety, which needs to be grasped well.

2. Don’t write a running account

When we learn to write essays, we often write some running account articles. The content of the article is straightforward, without center or focus. When doing poster design, we will also make this mistake, putting everything on it, without combination, grouping and focus. I think it covers everything, but in fact it falls short. We should put the most important things in the most obvious or attractive places.

3. Don’t be emotional

Emotion is a very special thing. When two people have the same mind, they can have great communication ability. On the contrary, when two people have different minds, Emotional appeals are very dangerous things. It will throw the center of the poster off target.

A piece of profoundly emotional text and an affectionate picture, perhaps this is the most touching poster in the world. However, after people are moved, they wonder what else you want to convey in addition to moving and shocking people? The product is missing, and the message that the poster wants to convey is not conveyed. As a result, the poster design failed. In contrast, it is much safer to be rational and present facts and reason than to appeal emotionally.

4. Don’t overplay it

Poster design often uses graphic games, word games, beautiful patterns, etc. to attract people. There is nothing wrong with these things, but I am afraid that you have designed them to be too difficult to understand, although making it difficult to understand can deepen the audience's memory. But if it is too difficult, the audience will not think about it at all and will erase the poster from their memory. Instead, it will have the opposite effect.

The above four points actually forget that the original purpose of posters is to convey information.