On May 10 this year, Alibaba’s market value exceeded US$300 billion. What a concept. Equivalent to 3 Sinopec, 4.4 China Construction Bank, 5 Baidu, and 10 Vanke, this huge awakening lion has attracted much attention. In June last year, Alibaba announced the establishment of a large entertainment section to make efforts in the entertainment section. Everything is difficult at the beginning, but in the fiercely competitive pan-entertainment sector, Ali has the courage and courage to make great efforts to get a share of this pie, which actually quenches the thirst for the entertainment market to a certain extent. In an era when high-quality content is in short supply, more and more companies are indeed required to take the responsibility to try. Two months ago, Alibaba announced the acquisition of Damai. I just saw the news today that former Sina editor-in-chief Zhou Xiaopeng has been appointed as the vice president of Alibaba Entertainment Group, responsible for the content ecological business of UC Toutiao and Dayuhao (Tudou). As an important part of Alibaba Entertainment Group, UC is the core flagship of Alibaba's entertainment sector. Zhou Xiaopeng’s joining, as he said in an interview with the media: The algorithmic capabilities combined with the various content resources and user characteristics data resources opened up within the Alibaba system, it is exciting to think about what can be done. In fact, it now seems that the ecology of Alibaba's big entertainment has begun to take shape. After one year, the big entertainment sector is not long or short. For a company that takes a long-term view to catch big fish, it is now possible to determine its future. It seems too early.