How education and training institutions should be managed:

1. Enrollment promotion

1. Enrollment crowd. Institutions should carry out targeted publicity based on their own positioning. For users at different stages, their enrollment publicity plans and methods should be different. At the kindergarten stage, the focus of publicity is on parents, and the publicity location can be in places such as early childhood kindergartens, shopping malls, children's playgrounds, etc., where small gifts can be distributed; at the middle school and high school stages, the publicity focus is on the students themselves, and the publicity location can be in schools, and at the same time Cooperate with schools to carry out lecture promotions and other activities to help expose the institution. At the university level and above, the focus of publicity is on the students themselves, and the publicity method can be biased towards creative publicity in the form of new media and other forms.

2. Publicity work. Publicity efforts are a critical part of an institution's admissions process. Organizations need to proceed from reality and make early preparations to determine specific matters such as publicity locations, publicity methods, event discounts, and publicity posters. At the same time, they must provide training and specific division of labor for institutional publicity personnel.

3. Promotion method. There are three common promotion methods, namely local promotion, open class promotion and word-of-mouth referrals. Local promotion is the most effective and direct enrollment method for institutions. It attracts target user groups by distributing small gifts, promotional leaflets, etc. To promote open classes, the content of the open classes must be planned in the early stage, and the venues, materials and other resources required for the open classes must be prepared in advance. Word-of-mouth marketing uses referrals from parents and students to help institutions obtain students. Because the power of word-of-mouth often brings about a chain reaction, it can more effectively and quickly bring new customers to the organization.

4. Use management software and try out a suitable training institution management system online. Small and medium-sized institutions can choose Aigen Cloud, and larger ones are recommended to choose private customization.

2. Customer consultation

1. Online telephone consultation. During the telephone consultation process, the consulting teacher must be patient and respond to parents' questions strategically, provide parents with professional consultation, and try their best to guide parents to bring their children for home consultation.

2. Offline face-to-face consultation. During the consultation process, the child is comprehensively tested and analyzed face-to-face to strive for parent approval. At the same time, a long-term counseling plan or program for the child can be formulated based on the child's characteristics. Of course, it is best to sign a counseling agreement with the parents.

3. System training for consultants. Consultants are the most important windows of the institution. They not only represent the image of the institution, but are also responsible for recruiting new students and creating the most direct benefits for the institution. Therefore, the professional capabilities of consultants require systematic and standardized training.

3. Customer Management

1. Tracking of student learning status. It is necessary to track students' classroom learning status in a timely manner and coordinate the relationship between teachers and students to ensure the quality of classes. By tracking students' learning status and promptly adjusting students' class patterns and learning plans, this can better increase the bonding between students, teachers, and institutions.

2. Student information management. It is necessary to establish students’ electronic files and maintain student information in a timely manner. Through the establishment of student information files, it can facilitate the query of student information, and at the same time, it can also conduct accurate analysis of student groups, which is conducive to the development of subsequent teaching work.

4. Teaching Management

1. Improve the professional level of teachers. The rise and fall of an institution largely depends on its faculty. The improvement of faculty is conducive to the establishment of the institution's reputation. Institutions can regularly organize teachers to participate in various learning trainings to improve teachers' comprehensive and professional capabilities.

2. Improve the quality of classroom teaching. Institutions should listen to the opinions and requirements of students and parents on teaching work in many aspects, correct problems in teaching work in a timely manner, and improve teaching quality.

3. Improve students’ efficiency in class. By adding fun to the class, it can help improve students' enthusiasm for class. At the same time, extracurricular homework can be appropriately arranged and students' homework submission and correction can be strictly implemented to consolidate students' class results in a timely manner.