When you know the importance of knowing the object; The purpose of knowing all the elements in an advertisement is: to make customers start reading the first sentence; (Like Tik Tok) You should also know all the axioms that make readers read the end in one breath.

Copywriting must be smooth, coherent, plausible and easy to understand, and every idea and logic must be linked with the previous one.

Because often excellent copywriting is to find the answer to the previous sentence in the next sentence of copywriting, which is incredible.

We don't have the advantage of letting customers stand in front of us and ask questions. We must carve our own copywriting.

2. Then write a headline to encourage readers to read further?

3. Then write a picture with explanatory text. Can it be strong enough for readers to read the first sentence to the end? Look at the flow in the picture

Learning process: a headline, a subtitle, then write the first sentence, the second sentence and the next sentence, until you write a complete copy

Flowing in logical order

A flow chart, to find out whether the advertising flow is correct, whether to ask questions at the right time, whether to create a copywriting environment, which questions you will definitely be asked, and whether you are in it.

What you use to predict the order of questions and the flow of copywriting is what really plays a role in the copywriting process at this stage.

The ideas you put forward in your copy need to run through in an orderly way, predict users' questions, and then answer them as if they were asked face to face.

(It seems that every paragraph of this author is paving the way for the next paragraph)

You need to know that the more you know about a product or a service, the more likely you are to come up with a unique perspective, product positioning, or good ideas.

The simplest way is: if you want to sell this product, what are your problems, how do you want to sell it, and prepare many ideas for yourself

Visualize your concept. Then stop working, start brewing

, and then start writing the title, a blockbuster that attracts people's attention, a subtitle that is short enough and attractive, fascinating and curious. Then write the first sentence of the copy, short and to the point, strong enough for readers to read the first sentence. Grab the slide

and chart your advertisement. What role do the first few paragraphs play in the advertisement? What is the emotional appeal? Did you predict these questions and answer them? Did you meet the needs of customers? Were you frank and honest in answering these questions? (Q&A from the soul)

Try to model your advertisement

Model "to copy the poster of your favorite advertisement. The kind that you can tell who the original author is at first glance. Which composer didn't imitate Mozart's music thousands of times, and how many times did he paint eggs before he became famous? So imitation then has its own characteristics.

focus: when you are building your own advertisement, you go through the basic steps and thinking process. The key is that there is no customer sitting in front of you, so you must predict customer problems in the order of customer questions!