5 bar opening marketing plans

In order to ensure the smooth progress of the event, you are usually required to formulate an event plan in advance. The event plan is the strategy of the entire event and can provide direction for the event. So the question is, how should the activity plan be written? Now I will bring you a bar opening marketing plan, I hope you like it! Bar opening marketing plan 1

Opening time: ____year_month_day (National Day) Festival)

Event Location: __ City

Purpose of the event: "Lead __ Bar" to build a fashionable and casual bar brand culture, enhance the popularity of the bar, and create a first-class service concept. Establish a good social image of the bar. . .

(1) Pre-opening advertising

In order to inform the general public of the happy news of the opening of __ bar, we should take this opportunity to spread __ bar culture and lay a good foundation for the opening to be a success. Base.

Advertising (one month before opening)

A. 20,000 copies each of leaflets and posters (informing the opening time, location and series of activities)

By The company organizes all employees to distribute and promote the products in some bustling streets, commercial streets, high-end residential areas, targeted groups of people and vehicles.

B. Horizontal propaganda

Carry out horizontal propaganda on some streets in the suburbs.

C. VIP invitation letter (with additional promotional activities that can be used to enjoy discounts)

Mainly targeted at white-collar workers and political personnel in some large corporate companies by mail.

D. Invite celebrities to perform. (To be determined)

E. Radio or television broadcast or media promotion.

F. Advertising spaces for taxis in the city.

You can make some back covers (bar slogans) or some warning signs (bar slogans). Some stickers for the car body.

G. Investment advertising space in bustling streets.

The pictures are mainly placed in the advertising space in the form of large POP renderings of bars or images of invited celebrities.

Add some concise promotional slogans of the company.

F. Promotion of discs in bars.

Some bar CDs can be burned and the packaging can be printed with the Lexman logo (mainly distributed to some high-end cars, or some high-end clothing stores with audio equipment, etc.) and can be given to customers who come to the bar later. .

Newspaper album promotion

A "__ Evening News" and "____ Newspaper"

Published content:

a. About __ Bar opening information.

b. Information about activities on the opening day.

C. Information about __ bar corporate culture.

Function: Publish congratulatory advertisements, create an atmosphere of opening celebrations, and play a leading role in passenger flow and public attention during the opening period.

Release specifications: To be determined

Release date: Release date: Year, month, day - Year, month, day

Release media: "__ Evening News" "____ Newspaper》

B Exquisite bar album (50,000 copies)

Published content:

a. New store layout characteristics,

b. Package promotion

c. Service promotion

Function: Use the opening opportunity to unify the VI for brand communication.

Necessary information for opening, __VIP customers of the bar will definitely be the company's main source of business. Such customers must be protected and locked in the form of a club or the issuance of VIP cards. , will provide the basis for the continuous flow of customers in __ bar. Therefore, it is necessary to have an overall publicity plan and systematically disseminate corporate culture. In this regard, a beautiful picture album must be selected and released during the opening period, so that the atmosphere is just right and not artificial.

Distribution method: Put it in the gift bag of the opening ceremony, one copy for each guest, and place it at the counter of the Liquman bar for reading.

Release date: September 1, _ to October 8, _

City outdoor advertising release

Release content:

a. Information about bar opening.

b. Information about activities on the opening day.

Information about __ bar corporate culture.

Function: Use lifelike advertising images to announce to the public the festive atmosphere of the opening of the __ bar and carry out brand communication. The advertisement highlights the momentum of the __ bar and the style of "leading the __ city bar". Outdoor street sign advertising must be on the main sections of __ Road and __ Road. It cannot be stingy. Big advertising and boldness are the primary considerations.

Release date: September 1, _ to November 1, _ (the screen will be changed regularly from now on)

Issuance of color leaflets and newspaper folders

Release content:

a. New store decoration

b. Layout features

c. Service features

d. Within ten days of opening, 20% off for the entire site (to be determined)

e. If you spend 1,000 yuan within ten days of opening, you will receive cash coupons and other activity details. The minimum amount of cash coupons is 100 yuan and is valid within one month.

Function: The publication of the newspaper has a wide coverage and a clear target customer group. If there is a gimmick, it will definitely attract the attention of the public and they will be willing to participate in the activities held when the bar is opened, thus achieving the publicity effect.

Entrained media: "__ Evening News", "____ Newspaper"

Number of publications: 50,000 copies

Date of publication: September 15, _ -October 8, _

(2) Post-publicity plan

A. Advertise the bar decoration, service features, etc., and spread the good environment and high-quality service of Liguman

B holds various market activities to ensure the flow of people within 3 months of opening.

C took advantage of the Women's Football World Cup in _ to write an article in the "__ Evening News". He analyzed the current situation of the Women's Football World Cup in the form of soft articles and reported on the corporate culture of Liguman to enhance Liguman's image

D News reports on charitable donation activities and other public welfare activities, and establishes a positive social image of the bar.

At the same time, you can carry out:

1. Online marketing activities

2. Implement membership-based promotions

3. Series of themed activities, etc. Etc.

Promotional activities

A. The bar cooperates with wine merchants to make some promotions and giveaways. The complimentary drinks must be the main drinks in the bar’s future operations.

B. The bar itself can also make some small gifts with the bar logo to give to consuming guests.

Items such as: fashion lighters, wallets or some commemorative crystal products, etc.

C. Set up certain lottery activities. (Prizes to be determined).

On-site cultural activities (omitted) Bar opening marketing plan 2

1. Theme: Start talking to strangers

Take advantage of the opportunity of the National Day to launch My company’s new theme is “Start Talking to Strangers”.

Specific items: Table changing game

2. Activity rules: One guest from each table will participate in the game and draw lots.

Example: If the customer at table 4 draws number 9, he will go to table 9 to play games with the customer at table 9. There are a total of 5 mini-games, mastered and on-site guidance by account managers and waiters.

3. Purpose of the activity:

Provide interaction between guests, so that guests who do not know each other can come together to drink and chat. In this way, the theme of "strangers talking" can be successfully carried out and lead to the carnival. The host introduces and guides the activities. The account manager and waiter explained in detail. The advantage of this event is that the current bars lack features and specific selling points. This theme of our company is a bold innovation that allows customers to feel the bar culture very well. Provide a smooth platform for guests who want to meet friends but are shy. There may be problems that are inconsistent with the above-mentioned "innovation". This requires the enthusiasm of the staff and the early atmosphere mobilization of DJs, dancers, and singers.

4. Staffing: host, account manager, waiter

5. Activity preparation: a cardboard box (logo for talking to strangers), number label

6. Activity process:

1. Determine the start time of the activity based on the number of people and atmosphere on site.

2. Table numbers will be counted 15 minutes before the event starts, and guests will be allowed to draw lots 10 minutes in advance.

3. At the beginning of the activity, the host will introduce the rules of the activity, and at the same time, the waiter will hold the box for all the guests to draw lots. If this table is drawn, the waiter will arrange it in time.

4. After the lottery is over, the host will find a table of guests to demonstrate and ask the guests to sit at the table corresponding to the lottery number. Waiters and account managers organize games.

5. The person in charge of the venue should pay attention to the atmosphere of the venue and arrange interlude programs when most of the guests are enjoying the game.

6. This event is over. A live DJ plays dance music, allowing guests to move around freely.

The key to the entire event lies in the host's mobilization of the atmosphere, the selection of the first table-changing guest, and the staff's mastery and guidance of mini-games.

7. Mini-games:

1. Plucking: Each person plucks five dices. After shaking them, the dealer calls any two points. Then everyone opens the cup and removes the above two dices. The dice whose points were called will be re-rolled in the second round, and the next person will be the dealer and call again, and so on. The first person whose dice is cleared loses. The dealer rotates every time.

2. Seven or eight: two dice and one dice cup. It can be played by two or more people. They take turns rolling the dice. After each person shakes the dice, the dice will be drawn. If the sum of the two dice points is 7, go to the public Add wine to the cup (you can add as much or as little as you like), if the number is 8, drink half of the glass, if the number is 9, drink the whole glass, and any other amount is over.

3. Grab wine: Each person has a dice cup and a dice. The dealer calls the biggest drinker or the smallest drinker, and then pours wine into the male cup. For example, if the dealer tells the biggest player to drink, if he thinks his points are small enough, he will stand still. If he thinks his points are too high, he will grab the cup and drink in time. If no one grabs the wine, the dealer will fill the wine glasses, and the participants will open their cups to compare the sizes, and the largest one will drink the entire glass.

4. Big talk dice: Each person has a dice cup and five dices. After shaking it, look at your own dice, then guess the number of the opponent's dice, estimate the sum of a certain number of points between the two people, and then bid, 2, 2, 2, 2, 3... 3, 1, 3, 2... step by step. The call goes up until one party is convinced that the total is not established, opens the other party's dice cup, but loses and drinks, and wins and claps.

5. Take 6 cups and pour equal or unequal amounts of wine (depending on the player’s preference). Then prepare a dice and a cup. Participants take turns shaking the dice until If the cup is empty, the person shaking the dice will pour wine into the cup (as much or as little as you like), and then it is the next person's turn to continue shaking. If the dice falls out of the cup, the person shaking the dice will shake it. The person who plays the dice must first punish himself with a drink and then shake it again. Bar opening marketing plan 3

Event title: "Angelintheworld" Angel Temptation-Passion Party

Event address: "Niuba, Ludburg" Bar

Event Time: November 16, 20__ to November 17, 20__

Activity slogan: Cold winter, white snowflakes, beauties from the sky, come to earth, November 16 to 17, In a legendary bar, angels will gather together to bring everyone a passionate night.

The purpose of the event: to find a space for healthy entertainment and happy friends for urban people. Purpose of the activity: Steadyly enhance the brand of the "Niuba. Ludburg" bar and western restaurant, further increase the popularity of the bar and increase turnover.

1. On-site environment layout

The interior of the bar is dominated by black and white, with mainly inkjet portraits outside the bar and promotional posters inside the bar. Then add red flowers, white gauze, and black and white balloons to simply embellish the entire venue. All employees are expected to maintain a professional smile and provide all services that day.

2. Activity Creativity

Angels are in the world. Every girl was once a tearless angel. When she meets the man she loves, she sheds tears and the angel falls. The world becomes a girl, so boys must not let down girls, because she has given up the entire heaven for you.

3. Event Schedule

21:00-21:30-Sign in, enter the venue

21:40-21:50 – MC speech, announcement Event details

21:50-22:20 – Band performance time

22:20-22:50 – The party officially begins, DC and guests’ free dance

22:50-23:30 – Game time, try to relax the guests’ body and mind and bring more laughter to everyone

23:30-24:00-Free dance between DC and guests

23:00-23:40 – Bar band show

23:40-00:20 – Second round of game session

00:20-01:00 – Hot dancing time.

01:00-00:20 – Passionate performance by the band (one song per person)

00:20-00:30 – Award judging time, awards will be given out on the spot

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00:30-01:30-Hot dance + free activities

01:30-02:00-Solo show

02:00-End of event-Guests are Leave the venue in order to collect souvenirs

4. Target positioning:

Business guests, corporate groups, white-collar workers and above belong to medium-to-high-level consumer groups with income

5. Mini games during the activity:

1. At both ends of a table, place 3 bowls vertically on each side. Fill the bowls with 1/3 of the flour, and place them in the two bowls near the table. A ping pong ball, and then a person stands on each side to see whoever blows the ping pong ball into the third bowl first wins. This game is very good at adjusting the atmosphere, and it is also very annoying~~~!

2. The men and women are spaced apart, and the two groups pass the playing cards by mouth. The one who passes the cards first wins

3. Step on the balloon. Put two people in a group with balloons tied to each foot. Let them step on each other together and see which group has more balloons left on their feet after a certain period of time. The group with the most leftovers is the winner.

4. First prepare some questions and a newspaper.

Rules: A man and a woman stand together on a newspaper and start to answer questions (try to focus on the Niu Bar itself. Or all kinds of weird questions.) If you answer the wrong question, the newspaper will be cut in half to continue answering the correct question. When answering the next question, men and women cannot physically touch things other than newspapers. There are a total of 20 questions. When the questions are finished, if men and women can still comply with the previous rule, the game will end and prizes will be given out (the more wrong questions are answered, the greater the difference between men and women. The closer the distance, the more ambiguous it is, and the emotions of the guests can be better aroused)

6. Selection of lucky guests

After a certain period of time in the entire event. At the same time, the bar MC came on stage to impromptuly announce the requirements to become a lucky guest, which not only enhanced the atmosphere but also provided effective interactive entertainment. This will allow guests present to remember the bar more deeply.

7. Follow-up activities:

When the plan is officially confirmed to be successful: Marketing will cooperate with all its customers to notify them by SMS, Internet, or phone to attend the party.

8. Effect evaluation and prediction:

While determining this activity, predict the guest occupancy rate and business sales level on the day. Notify managers of each department to hold activity list meetings. The price changes for drinks on the day of the event have been updated and adjusted for security and service work.

9. Item production and purchase list: (attached table)

10. Program list

Act 1 - DJ warm-up time

Act 3 - DS passionate dance (DS dressed up as a black angel and a white angel)

Act 4 - game session, Memorial prizes were awarded to the winning male and female guests. Make the whole party more lively and passionate; (See the last page for game details.

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Part 5 - The bar entertainers performed the time passionately, striving to bring the whole party to a new climax.

Chapter Six - Hot Dancing Time, invite the person you like to dance, relax the atmosphere, and wait for the next round of passion.

Part 7 - The interactive part of the game will bring you unprecedented shock and passion.

Part 8 - Dancing + Free Activities

Guests danced, had a great time, communicated freely, and tasted wine!

The event is over

At the end of midnight, the party has also come to an end. Next, all the male and female guests will bring the "angels on earth" they found at the scene to the gift distribution area to receive a souvenir (the gift is to be determined). Bar opening marketing plan 4

Background: Lingdian Beer is a new high-end brand launched by China Resources Snow Beer in 20__. The main target consumer group is young people aged 18-25. This target consumer group belongs to the post-80s generation and has its own flamboyant personality and pursuit of individual freedom. Self, willing to live a free life and share happiness with friends. Bars have become the main nightlife venues for this group, and foreign beer brands in nightclubs are very expensive, making Lingdao Beer a nightclub beer belonging to young Chinese consumers.

Purpose: On New Year’s Day, we launch Lingdian Beer at Chengdu Night Bird Bar to let the target consumer groups know about Lingdian Beer and enhance their favorability.

Theme: "My Zero Hour"

Time: December 31, 20__, 22:30-24:30

Location: Night Bird Bar

On-site layout:

1. Outside the door: a giant zero-point beer stand, a giant Brave the End beer stand, a display stand introducing the evening's activities, a Take a photo with the background and stand up a sign (with the human head partially hollowed out)

_Exhibition stand text content: My zero-point passion night! Anyone who consumes a dozen zero-point beers tonight can choose to get a photo taken on-site. Or love a golden pig, and you can also participate in the lottery at midnight. It’s up to you tonight!

2. Indoor: hanging flags: 200 special-shaped hanging flags from Zero Beer

Circular stage: 30CM high, 1.2M diameter, with colored lights around the surface , the countertop and skirt are Zero Beer elements, with built-in lights;

Theme screen: Set a theme screen directly above the bar: "My Zero Time"

Packaging screen: It will lead to The stair railing on the second floor is packaged with Zero Beer images

Beverage veneer: fluorescent, with Zero Beer elements on the front and back, can be clipped with drink orders, and has a ballpoint pen holder

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22:30-22:35 The host introduces this event

22:35-22:45 Jade Girl Double Jiao Saxophone Duo: "Butterfly", "Heavenly Road" < /p>

22:45——23:55 Chewing Gum Group sings songs

23:55——23:00CRB leader’s speech

23:00——23:30 The first round of bar interactive games: Shake the dice and fight for wine

Rules: The host will first take 5 zero-point beers, and then the host will start inviting people. The audience in the venue can take a zero-point beer (must be a zero-point beer) Come up and shake the dice, and the number of points will be determined according to the participants' shaking dice. There are a maximum of five dice, and the points are 5-30. The audience in the field decides whether to participate based on the number of points rolled by the previous participant. If the number of points rolled previously is relatively small, more participants can be attracted to come up for PK. The challenger will roll more dice points than the challenger. Then the challenge is successful, the challenger is eliminated, and the beer stays. If the challenger rolls fewer dice than the challenger, then the challenge fails and the player leaves with the beer. And so on, until the highest point appears, no one challenges, and all the beer belongs to the contestant.

23:30-23:40 Saxophone's New Year's blessing song "If the wine is dry and sold without"

23:40-23:55 The second round of bar interactive games: color shake Zipinjiu

23:55-23:58 On-site lottery: Anyone who consumes a dozen zero-point beers on the spot will receive a lottery ticket. Three third prizes will be drawn on-site and receive four zero-point beers. ;Two second prize winners will receive one piece of beer (24 bottles); one first prize winner will receive three pieces of beer.

23:58-23:59 New Year's speech from the bar owner

The whole audience fell silent and counted down with the host, waiting for the arrival of the zero hour "10, 9, 8, 7 , 6...3, 2, 1”

At 00:00, the whole place was in a state of excitement. Lights, music and fireworks cooperated at the same time. The whole crowd carnival pushed the event to a climax

24: 00——24:30 Full carnival

24:30 Event ends Bar opening marketing plan 5

1. Purpose of the event

Promote yourself through the festive atmosphere ; Increase the company's visibility; lay the foundation for popularity after the festival

2. On-site decoration

The Mid-Autumn Festival is a traditional festival for the Chinese people. The layout should not be too unusual, but should be popular, Choose a setting that can be used for the Mid-Autumn Festival in a festive way and mainly in red.

1. The surrounding areas are mainly elastic, mainly to fill in some empty spaces, so that the whole scene becomes fuller and will not appear monotonous.

2. Some golden balls and VCD discs can be hung around the stage and on the top to supplement the refraction of the light and increase the effect of the on-site lighting.

3. Large-scale posters can be made on the glass and flowing glass on the right side of the entrance to indicate the festival activities

4. Hang "Mid-Autumn Festival" in a conspicuous place next to the DJ stage Happy Mid-Autumn Festival" words

5. Display of holiday prizes at the entrance

3. Event discounts

1. Each table and box on the night of the Mid-Autumn Festival A free moon cake

2. All consumers who make a reservation before _month_days will receive a free special snack from the company

3. Arrange the chef to introduce 2 "Mid-Autumn Festival" special dishes each or snacks

4. Every purchase of a bottle of Moutai beer will give you a lottery ticket that night