Midi Music Festival is one of China’s music festival brands. The reasons for its lack of popularity may be as follows:

1. The development of the music festival market: With the development of the Chinese music festival market Continuously expanding and developing, various types of music festivals have sprung up. This gives consumers more choices and means that the Midi Music Festival faces increased competitive pressure.

2. The pursuit of audience experience: People’s expectations and demands for music festivals are constantly increasing. Midi Music Festival may not have kept up with this change in time and failed to provide the unique experience that audiences were seeking, resulting in a decline in its appeal.

3. Lack of innovation and diversity: If Midi Music Festival does not continue to innovate and try, the audience may feel bored and lack of new ideas. Likewise, if a music festival does not offer a diverse range of music types and performers, it may also cause it to lose its appeal.

4. Insufficiency of publicity strategy: Effective publicity and promotion are crucial to the success of the music festival. If Midi Music Festival lacks a strategy in promotion and does not fully attract potential audiences, it may affect its visibility and participation.

5. Impact of negative events: Certain negative events, such as being criticized by CCTV and other media for vulgar content, may also have an adverse impact on the reputation of the Midi Music Festival, leading to a decline in its popularity.

These are only possible reasons, and the specific reasons may vary depending on time, place, social background and other factors. Whether Midi Festival continues to be popular, and how popular it is, will depend on how it responds to these challenges and opportunities.