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Xiami Music is about to shut down. Why is it going downhill as a music platform that enjoyed its heyday?

The development of Internet companies is very fast, but the development of Internet companies will also face difficulties and setbacks. When a company mainly engaged in music software begins to adjust its industrial structure or development direction, it is likely that fewer and fewer people will use the software, which will not support the software development expenses and operating expenses, and finally make the popular music platform go downhill. Xiami Music is going to shut down. I think the reason why the music platform will go downhill is that the company's employees don't make decisions properly, the number of users is getting smaller and smaller, and the strategic share of other music platforms is getting higher and higher. The first reason: the company behind Xiami Music can't develop Xiami Music according to the established plan

As we all know, the company behind Xiami Music is Alibaba Group, which has a lot of money, but it doesn't belong to the company specializing in music software. At the same time, the operators and decision-makers of Xiami Music company can't buy copyright according to people's preferences. Eventually, Xiami Music's audience became narrower and narrower, and finally the embarrassing scene was formed. The second reason: the number of users in Xiami Music is decreasing

In recent years, China's music market has undergone earth-shaking changes. Many excellent softwares have already become obsolete in the development of the Internet under the influence of history. As we all know, the audience in Xiami Music is very narrow, so it is impossible for the majority of star-chasing girls to download Xiami Music, whose user volume and user experience are very embarrassing for their idols. Since then, Xiami Music has entered a complicated endless loop, with fewer audiences and fewer users. The third reason: other music software is booming

On the other hand, most music platforms in China's music market have found the most suitable way for their own development in the process of development. They hold a lot of music copyright in their hands, and they are excellent musicians at home and abroad who have settled in the music platform. When the content quality and user experience of the platform increase greatly, the platform will also occupy an excellent market share, while Xiami Music is on the decline.