Focus on investigating and solving loopholes in the anti-addiction system of the website platform to further optimize model efficiency! On July 21, the Cyberspace Administration of China launched the "Qinglang Summer Minors Internet Environment Rectification" special action, which will focus on solving the shortcomings of "youth role models" such as inconspicuous entrances, inaccurate identification, insufficient exclusive content, and poor use effects. problem.
Do music platforms need a “youth model”?
The survey shows that among the various activities that minors often engage in online, listening to music ranks second, second only to online learning. In April this year, a parent stated on the complaint platform that her 13-year-old daughter bought 506 digital albums at a time on a music platform, spending more than 10,000 yuan.
The answer is obvious.
On June 1 this year, the newly revised "Law of the People's Republic of China on the Protection of Minors" (hereinafter referred to as the "Unprotected Law") came into effect, requiring games, live broadcasts, audio and video, Platforms such as social networks set up defense lines for minor users in terms of their rights, time, consumption and other functions. The youth model that used to encourage development has become mandatory. And the calls for youth models to be “amplified” and “standardized” are getting louder and louder.
Nowadays, many online music platforms have taken the initiative to launch or optimize the youth model, but can their model not be abandoned? Is it really reassuring?
The Network Content Ecological Governance Research Center of the Southern Big Data Research Institute takes the current five major online music platforms (NetEase Cloud Music, QQ Music, Migu Music, Kugou Music, and Kuwo Music) as samples and evaluates them one by one. The experience of its youth mode. It was found that in addition to the lack of content pools specific to teenagers, these platforms also have many functional loopholes, such as recharge and reward, voice chat, friend matching, induced shopping, etc. Some even provide hiding places for vulgar and harmful information.
2 The platform does not limit the use time, and Migu Kuwo’s youth mode is “easy to break”
Currently, five youth mode online music apps have been launched on Apple and Android mobile clients. Enter the password to open. So, how friendly are the young models on these platforms?
Neither NetEase Cloud Music nor Migu Music imposes any restrictions on usage time. If there are restrictions, for example, from 22:00 to 6:00 every day, QQ Music cannot use the radio function; Kugou Music cannot use short video and book listening functions; Kuwo Music cannot use music editing, listening to books, anchor station and other functions; Kugo Music cannot use functions such as music editing, listening to books, and anchor station; Gou Music and Kuwo Music also stipulate that some functions require a password for more than 40 minutes before they can continue to be used.
In addition, some platform youth models have cracking vulnerabilities. For example, underage users of Migu Music can reset the youth mode password by receiving a text message verification code on their mobile phone; after turning on the youth mode of Kuwo Music and Migu Music, they can bypass the youth mode by simply uninstalling and reinstalling the software. Feel free to browse and listen to content in adult mode as a guest.
Lending money, beating and inducement, and even making friends with Xiaomai, Kugou Kuwo is "undefended"
*According to NetEase Cloud Music, QQ Music, Migu Music, Kugou Music, The available functions of Kuwo Music Android version are calculated in proportion.
From the functional limitations, it can be seen that the online music platform is "sloppy" in the protection standards and law enforcement efforts for young people.
Saving induction ads in Kugou Youth Mode
Further evaluation found that 4 platforms allow the use of consumption functions in the Youth Mode, and 2 platforms allow the purchase of albums. Among them, in KuWo Music, the platform induces the purchase of digital albums through the "DaDaDaDa" activity, with prizes including signed photos of celebrities, limited edition posters, etc. You can buy in bulk; on Migu Music, you can also support celebrity albums, and you can buy up to 200 digital albums at a time; on the "Trendy Blind Box" page of Kugou Music, toy blind boxes can be drawn continuously for up to 445 yuan, and the platform claims that "continuous The maximum instant discount of 60 yuan for five draws”; in addition, NetEase Cloud Music (Android), Kugou Music, and Kuwo Music have malls where minors can shop and consume at will.
In addition, Migu Music, Kugou Music, Kuwo Music, QQ Music, and NetEase Cloud Music all retain a variety of video columns in the youth mode. The short videos recommended by some platforms also include sexy dance, Vulgar spoofs and other inappropriate content for minors
Another two platforms have opened functions such as chatting and making friends, and voice chat rooms. NetEase Cloud Music (Android) can enter the karaoke hall or audio live broadcast room to make friends, and you can also buy gifts to reward the anchors in the karaoke hall.
When you enter the "Douge" function on the Kugou music recommendation page, you will be directed to download the "Kugou Sing Douge Edition" app and use the karaoke room to chat, sing, and make friends.
Vulgar and inappropriate content is “commonly seen” in the youth mode.
The exclusive content pool is the safe foundation of Youth Mode. The lack of an exclusive content pool greatly increases the risk of harmful content eroding the curious world of minors. Related questions and answers: