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Tencent Music’s “hegemony” has been ended, it’s long overdue

With an official announcement, the "unparalleled problem" regarding the exclusive copyright monopoly of music has finally been solved, and a new era of listening to music is coming.

It can be said that the issue of music copyright has troubled a large group of users, so the emergence of this change has really allowed the majority of music software users to experience real "welfare".

While people lament that the "trouble" of music copyright has finally been solved, they are also questioning why the government has implemented such heavy controls on music software.

In fact, although there are many music software now, if we really want to say that the only big ones are QQ Music and NetEase Cloud Music. NetEase Cloud Music has always relied on its outstanding reviews and original authors to attract target audiences. QQ Music relies on its massive copyrights to attract "fans".

I don’t know where I heard such a sentence: “Musicians may be pure, but the music market is not.” The existence of music may be art to the public, but in the eyes of some businesses, In his eyes, it became a tool to "make money". Therefore, for music software, the only "income guarantee" is the copyright of each music. Only copyright can bring the greatest benefits to merchants.

However, the incompatibility of copyrights between software has become the biggest source of trouble for many users. After all, no one wants to need to download two software to listen to the songs of two singers. This kind of "sexy operation" seems to have become a common practice in the domestic music market, and it has existed for a very long time. To be precise, the era of two music software has passed. It has become commonplace for many people to have three or four music software on their mobile phones.

The existing music software is all left through "fighting" in the market. Prior to this, Xiami Music was removed from the shelves, making many people begin to realize the cruelty and struggle of the music market. While people lament that another "tears of the era" has come to an end, they also find that the current music market is experiencing changes in market share along with changes in copyright.

The amount of copyright owned by a software platform determines the market share of the software. The most direct consequence is the emergence of the problem of monopolizing the market among music software. This is also the main reason why the exclusive music copyright of music software must be lifted, which is the main reason for the official anti-monopoly restrictions.

Among the most frequently used music software on the market today, in addition to the well-known QQ Music, there are also music software such as Kugou and Kuwo, all of which belong to Tencent. These music software more or less hold the exclusive music copyrights of most domestic singers. "Jay Chou and other singers started QQ Music." "Who would have downloaded so many music software if it weren't for such and such a singer." Such ridicules are endless.

In the promotion of every music software, not many people pay attention to the "auditory feast" that appears most often, and it does not become the reason for most people to choose music software. Everyone knows that the only people who can truly gain a foothold in the music software market are those who hold exclusive copyrights.

Tencent is undoubtedly a "big player" in terms of copyright. It is reported that Tencent has successively acquired various small music software since 2016, and obtained more music copyrights from them. Tencent Music now basically controls nearly 80% of exclusive music copyright shares. In other words, less than 20% of the remaining music copyrights will be "divided" by other music software (including NetEase Cloud).

Faced with such an unbalanced market situation, we can basically see Tencent’s “monopoly” position in the music market. Therefore, the rules and regulations proposed by the authorities to lift exclusive music copyrights and prevent monopoly in the music market are simply to the extent of directly publicizing Tencent’s “ID card number” on the Internet. It is difficult not to make people wonder whether this system is “targeted”. "Developed by Tencent.

Of course, this is just a guess, and there is no such thing in the official macro-control of the market.

So, why did the authorities suddenly take action against Internet music?

The reason for this is very simple, it is to prevent the emergence of monopoly. Many people may not know the consequences of monopoly, but everyone must know that big fish eat small fish, and small fish eat shrimps. This is the process of monopoly, but this process is much more brutal than the rules mentioned above.

The monopoly process in the music software market is that large platforms continue to annex small platforms. Under such circumstances, more and more small platforms will be acquired by large platforms, and slowly a situation will arise where one company dominates the market. Once a dominant company emerges, these large platforms will adopt some highly efficient, but also somewhat disgraceful, means to achieve the purpose of merger. As a result, an irreversible vicious competition situation will arise between Internet music platforms, and a monopoly pattern of Internet music platforms will also arise.

The emergence of a monopoly situation will inevitably have a negative impact on the development of related industries. Without the pressure of competitors, the platform that runs first will become increasingly inert, which should have boosted the Internet. The leading companies in the music platform will become a stumbling block to the development of the industry.

Under the suppression of monopoly companies, there is no fresh "blood" to pour into the music software market. Over time, the market's metabolism will slow down and its vitality will also be lost.

As a result, the development speed of my country's music software market will become slower and slower, and may even stagnate.

Therefore, in the past few years, our country has been intervening in the situation of Internet monopoly, so some platforms that have always controlled the exclusive copyright of many music have undoubtedly become key targets.

Of course, the so-called open music exclusive copyright does not mean that all music can be listened to. What it does is allow music copyright to be "monopolized".

For example, after Jay Chou's music copyright was purchased by Tencent Music Series software, NetEase Cloud Music can also purchase this type of copyright, and there will be no "I can't buy it after you buy it" This situation will happen, but it will not be the case that netizens think that listening to music will be completely free in the future. Members also need to be registered, but just one membership is enough.

The biggest benefit from such a change is all genuine users. In recent years, our country has been working hard to improve the experience of Internet users. In addition to the opening of exclusive music copyrights this time, the rectification of software opening screen advertisements that was just implemented not long ago has also been widely praised. This makes more people believe that under official management, the public's reasonable demands are being met. The Internet environment will only get better and better in the future.

I believe that in the near future, it will no longer be a fantasy to be able to listen to all singers’ songs using one software, and the range of songs that the public can listen to on other software will no longer be restricted. The ideal of freedom in listening to music will finally come true. will be realized.