how does the scenic spot drive rural operation? Chongdugou does this!
Chongdugou is located in the eastern (northern) mountainous area of Luanchuan County, Henan Province. There are 367 households with 1455 people in the village, with a total area of more than 3 square kilometers. In 1999, it was officially opened to tourists. After more than 2 years of development and construction, it created a "double crossing ditch phenomenon" that relied on the development of rural tourism industry to drive mountain people out of poverty and become rich and well-off, and embarked on a new path of rural revitalization of "promoting agriculture with tourism, benefiting farmers with tourism, and enriching farmers with tourism". At present, it has become a national rural tourism key village, a national rural tourism maker demonstration base, a national night culture and tourism consumption gathering area, a national eco-tourism demonstration area and a national ecological civilization village.
more than 95% of the farmers in the village are engaged in rural tourism, with an average annual income of over 2, yuan and an average annual income of over 5, yuan. In recent years, Chongdugou adheres to ecological priority and green development, and applies the method of "addition, subtraction, multiplication and division" flexibly in the development of rural tourism, which has promoted industrial transformation and upgrading and achieved high-quality development. People's Daily has successively published "Ecological Rice is a Long-term Rice" and "Leading Development Change with Ecological Beauty", and CCTV reported on the advanced experience and practices of rural tourism development in Chongdugou with the theme of "Qian Jing" brought by good scenery.
one addition: take tourists as the center and increase the comfort of staying
one addition is the quality of reception environment and leisure facilities. Implement the lighting project on the surface of Swan Lake and its surrounding areas, and launch a 5D lighting show to create a leisure experience space for night trips; Invest 7 million yuan to build a sewage treatment plant with a daily processing capacity of 6, tons, invest 2 million yuan to upgrade public toilets, signs and main roads in scenic spots, and build a bamboo forest trail of 5 kilometers; Carry out the hotel upgrading project, guide nearly 1 boutique hotels in the village to improve the leisure environment, landscape environment and service quality, and increase the proportion of service items except accommodation.
the second is the addition of cultural creativity and brand characteristics. Invest 7 million yuan to build the advanced deeds exhibition hall of Ma Haiming, and inherit and carry forward the spirit of Hai Ming; 13 scholarly inns were developed, and a branch of Chongdugou was built together with Henan Children's Library. Since its operation in May last year, it has attracted 15, family and parent-child groups to enter the library. Carry out the activity of lighting up the hometown of Henan with the intangible cultural heritage of the Yellow River, introduce the team of college students, and combine the local intangible cultural heritage of Luanchuan to build the theme homestay with bean curd in Luanxiaofu, the theme homestay with mistletoe in Zhaoyi, the theme homestay with misty rain, and the theme homestay with the theme of paper-cutting with queming on the brook, and build the intangible cultural heritage space of "first-line weaving" homespun weaving, wishful vinegar workshop, "bamboo weaving workshop with bamboo ceremony", earthenware workshop and paper-cutting workshop in farming villages. Cooperate with Luoyang Cultural Tourism Investment Group Co., Ltd. to develop Chongdugou "Chongli" series of cultural and creative products.
the third is the addition of marketing and sales methods. On the premise of epidemic prevention and control, Chongdugou, with the goal of "theme every month, performance every day, and everyone can participate", continues to hold festivals such as music beer festival, country food street, and valley music festival, launches annual tourist tickets for Chongdugou scenic spot, and actively participates in activities such as benefiting the people in summer in Luanchuan, "one-yuan tour Luanchuan" coupons, and free ticket promotion fees for cultural tourism industry, enriching tourists' experience and stimulating accommodation and scenic spots. Establish a self-media publicity matrix, and improve the online popularity and sales of Chongdugou through internal and external incentive system, online celebrity Talent, topic creation, live webcast, video release, travel guide, and talent delivery.
Two subtraction:
Taking the environment as the red line, eliminating the uncoordinated elements
First, reducing the number of reception beds and improving the quality of check-in. Control the number of rooms in the B&B to less than 14, improve the comfort of rooms, and guide the masses to understand the simple B&B business philosophy of "You can only get what you give up" and "You'd rather live alone for ten days than ten people for one day", so as to reduce the amount without reducing the efficiency.
the second is to reduce the floor space of buildings and reduce excessive demands on the natural environment. Taking planning and design as the precondition for opening a hotel, more than 3 professional designers and planning experts are hired to provide intellectual services for the development of the hotel, and the concept of "light decoration and heavy decoration, localization of decoration materials" is introduced, focusing on the needs of tourists, expanding leisure space and building life scenes for tourists during their stay, eliminating the chaos of rural pipelines walking around, air conditioners hanging all over the walls and hotel facilities being demolished and built.
the third is to reduce the cumbersome check-in procedures and provide one-stop online services. Dock with OTA platform, effectively integrate the hotel resources, build a smart tourism platform of Chongdugou, collect and integrate all the information that tourists pay attention to, such as the location information, product quantity, facilities, price information, service information and room status information, and set up a number of Tik Tok live broadcast products such as "Ticket Plus", spike, blessing bag, etc., so as to help the online sales of the hotel through live delivery.
triple method: aiming at benefits, empowering rural areas with new connotations
First, developing in groups, accurately pricing, avoiding vicious competition, and realizing the multiplication effect of economic benefits. The scenic spot and the village jointly set up a tourism management service association, and formulated and launched the Management Measures for the Construction of Chongdugou B&B, which standardized management from the aspects of B&B construction, B&B opening, B&B price verification, B&B price management, B&B value-added service management, B&B catering management, B&B online sales management, B&B publicity, B&B training, and violation handling, so as to guide the healthy and sustainable development of residents.
the second is to use new media and activity marketing to realize the multiplication effect of marketing expenses and marketing effects. Successfully holding the 13th Music Beer Carnival and the 5th Country Food Festival has become a unique and influential summer night tour brand in the Central Plains. We will implement intangible cultural heritage projects into scenic spots, introduce 11 categories of intangible cultural heritage projects such as Luanchuan handmade vermicelli making skills, Luanchuan tofu making skills, Dragon Boat Festival customs (mistletoe buns), unicorns and back piles, and carry out intangible cultural heritage performances to attract tourists to participate in the interaction and expand the consumption of cultural tourism products.
thirdly, we are crazy about "brainstorming". Introduce designers, planners, successful citizens, and experts in the integration of literature and tourism to train new people in Chongdugou and realize the multiplier effect of talent training effect; Regular training on etiquette, service skills, profit model, cost management, quality service, etc. will be provided to people's hosts at different levels and in batches. We will actively participate in tourism training organized by cultural and tourism departments at all levels, participate in the National B&B Conference, the training course on high-quality development of Luoyang Five-Star Hotel, the launching ceremony of online public welfare training of "Good Country Head Plan" and the online B&B training course, and improve the quality of service personnel through various trainings.
Four divisions: regard the brand as life, and cut the "cancer" inward with the blade
Remove the money that should not be collected (for example, asking for money when going to the toilet, collecting money when receiving boiled water, etc.); Get rid of unreasonable prices, squeeze out the water, clearly mark the actual price, and implement the maximum price of farmhouse music according to the stars, the minimum price of homestay, the maximum price of local products, the guiding price of daily necessities and tourist souvenirs, and the unified pricing of catering dishes; Get rid of the bad habits of rural tourism reception (such as blocking the road to solicit customers and urbanizing dishes); Resolutely get rid of the "black sheep" in the reception of rural tourism, deal with complaints about service quality, service attitude and price strictly, quickly and severely, establish the concept of honor and disgrace and establish the brand image.
star rating of homestays shall be carried out, star pricing shall be implemented, the price shall be clearly marked, and it shall be reviewed once a year for dynamic management; It is promised that all tourists who spend money in Chongdugou can complain to Chongdugou Scenic Area only if they find quality problems, service attitude problems and price problems. If the problems are true, the scenic area will pay twice the consumption value. By hanging a flowing red flag on the B&B, tourists are regularly asked to evaluate the hygiene, food quality and service level of family hotels, and the quality of service is up to the tourists. Set up a mobile phone newspaper in Chongdugou, set up an honor list and an exposure desk, set up a prize for being brave, a prize for finding money, and a prize for being the most wronged, give cash rewards to the positive energy among employees in the scenic spot, and vigorously publicize it to expose uncivilized phenomena and tourist complaints in the scenic spot, so as to establish a good moral trend of honor and glory.
In the next step, Chongdugou will focus on industrial upgrading, and the villages will unite as one, seize the opportunity of rural revitalization, strengthen rural operations, and realize the benefits of scenic spots, villages and villagers.
First, revitalize the collective asset resources, strengthen the management of foreign merchants, ensure that the village collective asset resources are not lost and profitable, and introduce professional operation teams to the food distribution center and washing center of the village collective economic projects that have been built, so as to improve the quality of tourism services and increase the village collective economic income.
the second is to improve the rural operation level, give full play to the functions of the association, and standardize the business behavior of various tourism business units in scenic spots; Plan and adjust the land of the village, expand the development space, focus on extending the chain and supplementing the chain, aim at the business trends of night economy, cultural tourism, cultural innovation, research, parent-child, and health care, and plan and implement tourism industry projects.
the third is to build a homestay cluster in Central Plains. Improve the quality of B&B development, cultivate Grade A and Grade B boutique B&B hotels, lead the development of Chongdugou B&B to intensification, clustering and branding, build a number of online celebrity B&B hotels, cultivate and forge a number of high-level B&B management talents, and truly make the brand of Chongdugou B&B famous in the Central Plains and affect the whole country.