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Xiami Music will stop its music service from 0:00 on February 5th. Why can’t Xiami Music survive?

In 2006, a group of music lovers established Xiami Music in a small cafe. They hoped to serve more musicians and listeners in their own unique way. In 2008, Xiami Music However, after 12 long years, Xiami Music announced that it will stop its music service from 0:00 on February 5, 2021. Facts have proved that nothing can last forever, even in 2013 Xiami Music, which has more than 20 million registered users, is unable to stop it.

Xiami Music can be said to be a music platform with the most diverse music library and the most complete music categories. Xiami Music’s mechanism for recommending music to users is 100% calculated, which is why Xiami Music has won It has been loved and recognized by many users. However, Xiami Music, which seems to be heading towards glory step by step, is actually full of a lot of unspeakable sadness and helplessness behind it.

Because in the development process of Xiami Music, they have always faced an unavoidable problem? It is difficult to make money! ? In the early days, perhaps Xiami Music could attract more users with its proud features and bring more profits to Xiami Music. But since Internet music began to develop, Xiami Music, as an independent music platform, has inevitably entered a dilemma.

In addition, in 2015, after the National Copyright Administration issued a copyright order prohibiting major online music service platforms from retransmitting unauthorized music works, it became even more difficult for Xiami Music to make money. Difficult. Competition among industries for music copyrights became an important reason for the closure of Xiami Music. In fact, not only Xiami Music, but NetEase Cloud Music is also facing the same dilemma as Xiami Music. All in all, Xiami Music once brought many good memories to users. However, Xiami Music cannot always lead the future development of music. Its loneliness is just the helplessness of the times.