Xiami Music will be officially shut down on February 5, 2021, and the music memory of a generation will end. The real reason for Xiami Music’s closure is that it failed to compete with QQ Music and NetEase Cloud Music and did not win the Music copyrights ultimately could not survive in music software and had to be eliminated. The pursuit of several major music software
Xiaomi Music used to be a very large music software. Even now, there are still 44,000 music creators in Xiami Music. This number can be said to be very huge. Xiami Music, as a music software owned by Alibaba, has strong support from Alibaba. However, the opponents he encountered are really strong. One is NetEase Cloud, which has a background in games and music. , and the other is Tencent, the aristocrat in the Internet industry. Encountering these two powerful opponents, it is really difficult for Xiami Music to gain more traffic and audiences, especially Tencent’s pursuit of Alibaba. Tencent not only has QQ Music, a super large music software, but also There are also Kugou and Kuwo. Tencent accounts for half of today's mainstream music software, and NetEase relies on its unique approach. NetEase Cloud Music still has an undiminished position in the hearts of the audience. However, under the siege of these music software, Xiami Music finally had to Not withdrawing from the stage of history. Lack of traffic
The intuitive reason why Xiami Music has been removed from the shelves is because its traffic has lost a large part. The most important thing about music software is music, and the copyright held by Xiami Music is getting more and more Less. Now we can hardly hear the popular songs we want to listen to. We can only listen to other software, especially songs like Jay Chou. This kind of music protection is extremely powerful. There are also all kinds of good songs. Xiami Music can hardly be heard anymore. You can only hear covers by some musicians.
It is because of this that the traffic of Xiami Music will become less and less. It is also for this reason that I finally had no choice but to switch to NetEase Cloud. Therefore, Xiami Music has gradually forgotten the original intention of music, and the copyrights Xiami Music can win are really very few. Gradually he was abandoned by the public.