NetEase Cloud Music acquires the copyright of YG Entertainment
NetEase Cloud Music acquires the copyright of YG Entertainment. NetEase Cloud Music announced that it has officially reached a strategic cooperation with South Korea's YG Entertainment. The two parties will Carry out in-depth cooperation in areas such as music copyright and artist promotion. NetEase Cloud Music has acquired the copyright from YG Entertainment. NetEase Cloud Music acquires the copyright of YG Entertainment 1
NetEase Cloud Music announced that it has officially reached a strategic cooperation with South Korea's YG Entertainment. The two parties will carry out in-depth cooperation in the fields of music copyright and artist promotion. At present, NetEase Cloud Music has obtained full music copyright authorization from YG Entertainment, including the music works of popular Korean groups such as BIGBANG and BLACKPINK. In the future, both parties will give full play to their respective advantages and provide more high-quality music content to Chinese music lovers.
YG Entertainment was founded in 1996. It is one of the largest entertainment agencies in South Korea and the entertainment company with the most Hip-Hop singers in South Korea. It has strong international influence in overseas markets such as North America and Europe. . It currently has many performing arts stars active in different fields, including BIGBANG, BLACKPINK, Crystal Boy, Akdong Musician, WINNER, iKON, TREASURE and other well-known artists with huge fan base and influence around the world.
As China’s leading online music platform, NetEase Cloud Music is widely popular among Chinese music users. At the same time, NetEase Cloud Music is also the most popular music platform among China's younger generation. Its unique music community attributes can not only effectively improve the efficiency of music content distribution, but also help enhance the influence of YG Entertainment's music content among young user groups. force.
As of the first quarter of 2022, the MAU of NetEase Cloud Music Platform has reached 182 million, and more than 90 active users are those born in the 1990s and 2000s; as of the first quarter of 2022, the average daily listening time of daily active users is 82 minutes. 3.3 out of every 10 songs are recommended by the platform, changing the traditional music listening habits and creating a highly sticky community interaction atmosphere.
In the past year, NetEase Cloud Music has reached copyright cooperation with Modern Sky, Hong Kong Emperor Entertainment, China Record Group, Fenghua Qiushi, Lehua Entertainment, Foremost Records, SM Entertainment, Times Fengjun, etc. Songs by Nicholas Tse, Joey Yung, New Pants, Wu Tiaoren, Wang Yibo, Angela Chang, EXO, TFBOYS and many other well-known artists, bands and musicians have all been highlighted on NetEase Cloud Music. The gradual circulation of music copyrights is re-energizing the Chinese music market.
In the future, NetEase Cloud Music will continue to actively promote cooperation with upstream copyright holders and continue to provide more high-quality music content for Chinese music lovers. NetEase Cloud Music acquires the copyright of YG Entertainment 2
Today, with the emphasis on music copyright, major music apps are trying to increase the music copyright they hold in order to expand their appeal and retain More users. On July 21, NetEase Cloud Music announced that it had officially reached a strategic cooperation with South Korea's YG Entertainment. The two parties will carry out in-depth cooperation in the fields of music copyright and artist promotion. This is the third music copyright signed by NetEase Cloud in the past two months. As early as June this year, NetEase Cloud Music reached copyright cooperation with Times Fengjun and SM Entertainment.
NetEase Cloud Music
It is understood that YG Entertainment owns popular artist resources including BIGBANG, BLACKPINK, etc. Previously, users who wanted to listen to the songs of these artists could only download other music platforms. Since the National Copyright Administration required online music service providers to remove all unauthorized music works, NetEase Cloud Music has suffered a large loss of users due to the lack of copyrights to the songs of many popular singers.
However, with the implementation of relevant regulations, the era of copyright monopoly has slowly gone away. In the subsequent development, if NetEase Cloud wants to maintain user growth, it must obtain authorization from more record companies. , improve your own music library. In this regard, many netizens said that BLACKPINK's songs can be listened to. When will NetEase get Jay Chou's copyright, so that there is no need to switch back and forth between multiple apps to listen to songs. NetEase Cloud Music acquires the copyright of YG Entertainment 3
On July 21, #NetEase Cloud Music and YG Reached Strategic Cooperation# became a hot search on Weibo. NetEase Cloud Music announced that it has officially reached a strategic cooperation with South Korea's YG Entertainment. The two parties will carry out in-depth cooperation in areas such as music copyright and artist promotion.
It is reported that top singers such as BIGBANG and BLACKPINK are all artists under YG Entertainment. This copyright cooperation also means that fans can listen to their music through more music platforms.
BLACKPINK member LISA
YG Entertainment was established in 1996. It is one of the largest entertainment agencies in South Korea and has the most Hip-Hop singers. Entertainment company with strong international influence in overseas markets such as North America and Europe. It currently has many performing arts stars active in different fields, including BIGBANG, BLACKPINK, Crystal Boy, Akdong Musicians, WINNER, iKON, TREASURE and other well-known artists with huge fan base and influence around the world.
In an interview with a reporter from Red Star News, the person in charge of NetEase Cloud Music stated that this time they have reached a copyright cooperation with YG Entertainment. In the future, both parties will give full play to their respective advantages and provide more high-quality music for Chinese music lovers. content.
BLACKPINK
Since the exclusive music copyright model was stopped last year, previously exclusive music copyrights have been increasingly distributed to more platforms, allowing music Copyright fees have also been relatively reduced.
Red Star News reporter learned that in the past year, NetEase Cloud Music has successively cooperated with Modern Sky, Hong Kong Emperor Entertainment, China Record Group, Fenghua Qiushi, Lehua Entertainment, Foremost Records, SM Entertainment, Times Fengjun Waiting for copyright cooperation to be reached. Songs by Nicholas Tse, Joey Yung, New Pants, Wu Tiao Ren, Wang Yibo, Angela Chang, EXO, TFBOYS and many other well-known artists, bands and musicians can be played on this platform.
BIGBANG member Quan Zhilong
Ding Lei, chairman and CEO of NetEase, once said: "NetEase Cloud Music has prepared sufficient funds and We are willing to carry out fair and open cooperation with copyright owners with the greatest sincerity. "In the past two months, NetEase Cloud has signed music copyrights from three companies, YG Entertainment, Times Fengjun, and SM Entertainment. It can be seen that they have strong rights in copyright. Pay attention to.
However, the biggest thing in the music industry recently is Jay Chou's new album "The Greatest Work". Compared with other music platforms and short video platforms, NetEase Cloud Music is still unable to play Jay Chou's music works. I believe this is also the regret that NetEase Cloud Music has always had. I hope they can let the villagers of "Cloud Village" hear Jay Chou as soon as possible.