selling = selling = speaking = speaking = speaking
selling means talking and selling.
Marketing covers a wide range, which means not only selling things, but also learning to communicate, communicating with people, leaders, subordinates, customers and investors, so as to effectively achieve your goals while communicating.
sales is not good, but right. The key step is to collect money. If you can't get it, you can talk, build momentum and sell. All these are useless. The result is zero.
key point: the secret of sales is to pay first.
We should remember a truth: In this world, others will get more because of me.
Do something valuable anytime, anywhere, help everyone around you as much as you can, learn to be altruistic, learn to give, and shine like the sun, not show off.
Marketing needs a moderator
When we hold our own investment promotion meeting, training meeting and business meeting, whether you like it or not, you need a third-party moderator to praise you, so as to establish trust [love] in advance, so that you can start marketing more smoothly.
the host is very important. He is the key link before the transaction.
The purpose of the host is to break the ice, dissolve the strangeness of the students who just entered the classroom, and create a learning atmosphere in the classroom.
1. Remove the strangeness between students and teachers, and create a perfect image of teachers.
2, directly pull in the distance between students and teachers, and establish a preliminary trust.
3. Plant a seed in each student's heart. This teacher is valuable, informative and worth listening to.
Here's the key:
That's music. Every piece of music should be carefully selected and conform to the teacher's atmosphere and style. Music sounds, accompanied by applause, shouts and cheers. The teacher can go on stage [applause ]
Greeting the audience structure:
Greeting the audience+three best+three best
Keywords: warmest, most discerning, most active, most authoritative, most wise, most devoted, most caring, most intelligent, most valuable, most fond of investment, and most enthusiastic, craziest, most grateful and applauded. Hello, everyone, hello, hello!
the first step of closing a deal-labeling
What do you want your students and your customers to be like? You label your customers with three identities [circles] in your desired state at the first step of opening
You label a person what you want him to do [rose ]
Example: I think you are a kind person.
the other person will think: haha, you really give me face. But pretend it's true.
Step 2-Throw a circle and hook the soul
With three hypotheses, throw three questions and give three solutions, so as to attract the attention and attention of customers or students.
Zoom in time and space to the future, throw out three hypotheses in succession, which can be words related to what you want to sell, such as products, ideas, tools, methods and systems, and give a perfect solution. Finally, ask the other party if they want to have it.
when designing your own product, you need to find three classic hypotheses and throw out three classic solutions.
how to find the product value?
To avoid risks for enterprise development
Expert guidance for innovation
Get rid of competitors
Let customers remember at once
Let customers continue to consume
Let employees work spontaneously
Save time, guarantee quality and multiply wealth
Ask yourself, how many benefits can the company's products bring to customers? What are the benefits?
what are the solutions to these benefits from the physiological needs?
what are the psychological solutions to these benefits?
what are the solutions to these benefits in terms of security requirements?
what are the solutions to these benefits in terms of ownership requirements?
after finding the solutions and benefits that your products can bring to customers, you can design the "circle-throwing and soul-stirring" technique.
For example,
Suppose there is a way for the real estate sales staff to talk about it, and the customers will agree to buy a house. Do you want to know what he said?
suppose there is a way that salespeople can do it once, and old customers will be willing to introduce new customers. Do you want to know?
suppose there is a way to make children's grades leap by leaps and bounds. In the past, they failed to get 1 points every time. Do you want to know?
Step 3-Introduce yourself impeccably
Show your achievements
Evaluate the students ...