On the afternoon of April 29, the Yantai Yellow and Bohai Midi Music Festival kicked off in the Tulip Garden. The three-day Midi Music Festival officially kicked off. Cui Jian and Hao Yun lead more than 80 groups of outstanding musicians and will present a passionate music carnival to music fans.

The Huangbohai Midi Music Festival brings a concentrated display of China's original music forces - Cui Jian, Hao Yun, Hedgehog, Trojan, Jiulian Zhenren and other musicians. It is the most popular music festival in different periods in the history of Chinese rock music. representative voice.

Xie Tianxiao & OK King, Joyside, Sound Toys and other bands, as Midi alumni, celebrated Midi’s birthday on the Midi School stage; as well as symbols of the rock spirit of the Midi Music Festival, on the Warring States stage The heavy music will bring shocking audio-visual effects; the children who are fans of the stage will show the vibrant future of Chinese rock music.

This music festival attracted tens of thousands of music fans from all over the country. To this end, Huang Bohai Midi Music Festival has also shown its full sincerity - the commemorative 1993 ultra-low-priced stupid tickets have brought the festival's ticket price back to 20 years ago.

The three-day pass also allows more music fans to participate in this music festival, allowing more young people to participate in the music festival environment, feel the power of music, and feel the warmth of the group.

Second- and third-tier cities play the leading role

Currently, music festivals across the country are scheduled intensively. According to statistics, more than 30 music festivals are held almost every month. Zhang Chunxiao, vice president of Taihe Music Group, believes that there are two main reasons for the large number of music festivals. First, the audience's demand for entertainment activities is concentrated, and second, many music festivals that were previously canceled or postponed have resumed performances, forming a "blowout" in market supply. ".

Fan Zhihui, founder of Music Herald, believes that as cross-city performances become mainstream, the "music and cultural tourism" model can attract a large inflow of people in the short term and drive cultural and tourism-related consumption; at the same time, taking advantage of the situation The implementation of music festival IP is also an excellent way to shape the city's brand image and enhance the city's cultural appeal.

For example, the Yellow and Bohai Midi Music Festival was held in Yantai, Shandong a few days ago. Rooms in many nearby hotels were sold out early, and it was difficult to get a round-trip high-speed rail ticket. Zhang Chunxiao said that more and more music festivals are willing to go to second- and third-tier cities, mainly because the local areas have strong demands to stimulate cultural tourism consumption and have introduced relevant supporting policies.

Reference for the above content: People’s Political Consultative Conference Network-Huang Bohai Midi Music Festival officially kicked off in Yantai City