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Chaokou Love Band’s Chengdu giant panda endorsement song “Chaokou Love” is first released

Taiwan’s first newcomer, He Yiqi, was invited to serve as a panda spokesperson. The international media paid attention to the online live broadcast of the signing ceremony. International panda craze spread in Chengdu and became the focus of media attention. Xu Changde’s team and Chengdu will conduct in-depth cooperation.

On November 11, 2005, the Beijing Olympic Organizing Committee announced the giant panda "Fuwa Jingjing" as the mascot. The creative prototype of "Fuwa Jingjing" is Chengdu's giant panda "Jingjing".

At the song press release ceremony on January 22, the Chengdu Research Base of Giant Panda Breeding will officially hire He Yiqi as the image spokesperson of the Chengdu Research Base of Giant Panda Breeding and Chengdu Giant Panda "Jingjing". In December last year, when she came to Chengdu to shoot an MTV video with "Jingjing", "Jingjing" was just over a hundred days old. It was a lucky day. It was originally cloudy, but the sun came out as soon as the filming started. "Jingjing" is so cute, but because it was shot against a blue background, He Yiqi only discovered after seeing the animation results that she and "Jingjing" became a legendary story, and there was a panda living on every cloud. He Yiqi has just turned eighteen and has excellent singing skills. He has won the Japan Singer Online Voting Award. The first music video was supported by a 3D panda animation costing nearly RMB 10 million, and also endorsed by the Chengdu Panda Base. It was really lucky.

The on-site interview media at the press conference included CCTV, Sichuan TV, Hong Kong Wen Wei Po, Xinhua News Agency and more than 70 electronic and print media. The temperature in Chengdu that day was only about three to four degrees. The media and participants in the audience, who were wearing coats and scarves, were all impressed by the newcomer He Yiqi from Taiwan, who was wearing a sleeveless short skirt and a belly-baring spring dress to perform the "Super Oral Love" dance move. With endless applause, the 'Super Oral Love' dance step will soon become a daily aerobic exercise for primary school students in Chengdu. This panda theme song will also be played for more than 10 minutes every day in various leisure places in Chengdu, making it catchy for everyone. The panda is endorsed by He Yiqi, and He Yiqi will also participate in a series of endorsement activities, including going to Japan with the Chengdu Municipal Government to bring back to Sichuan the red pandas born to a pair of pandas donated to Japan many years ago, and is expected to be given to Spain. The panda presentation trip and the large-scale endorsement press conference held at the Chengdu Municipal Government after the Chinese New Year. The Chengdu Municipal Government is very fond of the panda animation and image plan presented by Xu Changde at today's press conference, and has entrusted Xu Changde to plan the panda show for the 2008 Olympics. At the end of the scene, Dr. Zhang Zhihe, director of the Chengdu Giant Panda Breeding Research Base, issued an endorsement letter to He Yiqi. The content of the letter of appointment is as follows: In order to build an urban giant panda cultural brand and promote the development of giant panda protection, Miss He Yiqi is specially hired to become a celebrity in Chengdu, China. Panda Breeding Research Base and the image endorsement of giant panda "Jingjing".

“To see pandas, go to Chengdu”—Currently, the Chengdu Municipal Government is making every effort to build a giant panda cultural brand and develop its industry. The story of "Jingjing" adds new content to this. It was precisely because of the Chengdu Municipal Government's high attention to giant panda culture and the unique charm of "Jingjing" that Mr. Xu Changde, a senior music producer from Taiwan known as the "ghost" of music, based on his previous knowledge of giant panda stories, Created this beautiful and touching song "Super Oral Love" represented by the image of the giant panda "Jingjing".

Regarding the creation of the giant panda song "Super Oral Love", Mr. Xu Changde, a famous Taiwanese lyricist and composer, has a deep understanding of giant pandas, especially when talking about the giant panda "Jingjing" in Chengdu. After contact, I used to see giant pandas only in black and white, without any connotative feelings or spiritual touches. Now I have the most practical and true feelings and insights about the profound philosophy contained in giant pandas. Through speculation and understanding of personal life Philosophy has been sublimated. In November and December 2005, Xu Changde was interviewed by media reporters when he was filming an MTV close-in-person interactive performance between giant panda "Jingjing" and Taiwanese singing star He Yiqi with the theme song "Super Mouth Love" at the Chengdu Panda Base. Said: The initial impulse to compose the song "Super Oral Love" originated from a feeling of close contact with giant pandas.

Why did the giant panda become China’s national treasure? After studying her in depth, behind her innocence and naivety, I realized that she is profound and mysterious. Just like Chinese calligraphy, her movements seem slow. But it is actually very explosive; it is also like Tai Chi, hard and soft at the same time, and has a very charming personality. "Many habits of giant pandas have not been understood by people before." In Xu Changde's new MTV, giant pandas are the protagonists. The drama fictionalizes a panda city, and it is a very modern city, with all the owners of houses, cars, etc. They are all giant pandas, very human. Moreover, giant pandas can choose their favorite colors to decorate themselves. Through plot narration and display, "Xu Changde hopes to fully express parent-child education, creative thinking, and operations from an international perspective," Xu Changde said. The protagonist is very clear, "It is the giant panda Jingjing." In addition to using modern expression techniques such as 3D animation, it also incorporates traditional Chinese ink paintings to highlight the black and white charm and fully demonstrate the unique charm of Chengdu, an international panda city.