1. Forum promotion

The forum promotion mentioned here is definitely not to post advertisements one by one in the forum, nor is it to add the website address to the signature and then swipe the screen like that. It is both energy-consuming and not necessarily effective. The forum administrator can delete all your posts and block your ID with just a few clicks of the mouse. Moreover, the impact of this is bad, just like sending spam. Disgusting. Once I saw a website promotion method in a forum that was much more clever. It was a small website that provided job hunting and study materials. Their publicity staff made various articles on the website into link forms, classified them, and posted them on various forums at once, so that they could provide information to those in need. It brings convenience, and at the same time, it will not be deleted due to overly straightforward advertising, and the publicity effect is undoubtedly much better. If you post this information to the corresponding section of the forum that is more suitable for your own positioning, you will definitely get a lot of clicks. I have newly opened it, I will check it out when I have time, and help the webmaster to promote it:)

Note: For what kind of website you have, you should look for forums of that kind. Use search, such as the webmaster forum.

2. Blog promotion

I saw this in the webmaster information forum. I thought it was really creative at the time. Although it was a loophole, it was really effective. . The netizen’s findings are quoted as follows: “The two most popular songs in the music industry recently: “Mouse Loves Rice” and “Two Butterflies”. In the Baidu search rankings, the daily search volume of these two keywords is: 1 Rats love rice ↑ 181993, 2 Two butterflies ↑ 111631, Although Google does not have a list of popular keywords, it can be inferred that the daily search volume is more than 100,000, but if you search these two keywords on Google, you will definitely be surprised. Basically all the blogs listed on the homepage are one person's blog. Think about it, tens of thousands of people enter his blog from Google every day, and then enter his website. This website was established in July. Since November, the webmaster has used this Since this method, the current daily ranking is around 10,000, which is very successful. The webmaster has taken advantage of Google's PR value. As we all know, the PR value of these websites that provide free blogs is very high, most of which are above 6, so as long as they appear on these blog hosts, The keyword rankings are very high, and the webmaster has made blogs applied for elsewhere in each of his blogs and connected them to each other, which will make the PR value of these pages of his higher." This can probably be regarded as alternative SEO in blogs. One trick to apply for a blog is to look at others.

3. Viral marketing of pictures

As mentioned at the beginning of the article, this is a very creative publicity method. I believe it can bring a lot of traffic to the website in a short period of time. of traffic. The initial impression of this kind of picture is the signature picture often seen in forums: a small cartoon character holding a sign with your IP address, operating system and browser name written on it. The content displayed in this section can be changed. At that time, I just thought it was very interesting, and I didn't think it could be used for other purposes. Later, I saw the New Year gold medal that was widely circulated on the Internet. Just write the name of the person you want to send it to and it will be displayed on the gold medal in the picture. I thought it was a Photoshop master, but later I realized that you only need to enter text. There are also banners on the Eiffel Tower, which are all in this category. By the way, the most commonly used method in this category is to put a logo on the uploaded image. Some of the earliest sites to use these methods got a lot of clicks from them. I know some websites from these pictures, such as HAHA168, PCPOP, etc.

4. Email promotion methods

Email marketing based on user permission is different from spam. Permission marketing has more advantages than traditional promotion methods or email marketing without permission. There are obvious advantages, such as reducing the nuisance of advertisements to users, increasing the accuracy of potential customer positioning, enhancing relationships with customers, and improving brand loyalty. According to all forms of user email address resources used in permitted Email marketing, it can be divided into internal list Email marketing and external list Email marketing, or simply internal lists and external lists. Internal lists, also commonly known as mailing lists, are a way to use registered user information on a website to carry out email marketing. Common forms include news emails, member newsletters, electronic publications, etc. External list email marketing uses the email addresses of users of professional service providers to carry out email marketing, which is to send information to the users of the service provider in the form of email advertisements. Permission email marketing is a relatively independent type of Internet marketing method system. It can be combined with other Internet marketing methods or applied independently.

5. Link exchange

To exchange text links, picture links and prominent positions on the homepage, it is best to find some websites with higher PR

6. QQ group sending Information

Use QQ group messaging software to publish website information. You can add dozens of QQ groups at the same time, each group has about 200 people, and the total number is also very large.

7. Advertising exchange< /p>

You can find some websites with similar traffic or complementary content to exchange advertisements, which is also a very good promotion method.

8. Website Navigation

Now the Website Navigation Station There are so many. If your website is included, the effect will be very good, you can apply directly.

9. Search engines

Google Yahoo MSN Baidu can submit applications.

10. Business card promotion

You can print some business cards and print the URL and send them to customers and your friends.

11. Online excerpt promotion

This is the best way to promote your website! As long as you recommend one or two good articles on your website, you will find that the number of visits from the Internet is amazing. I recommend several web excerpts with relatively high traffic volume: Tiantian.com, Gaga Digest, Renren.com, Sina VIVI. I have a look at the v2007.cn content page. There are many web excerpts and codes, etc. below. When recommending articles, you should pay attention to the fact that articles should be precise rather than plentiful! Before using the website, be sure to read its instructions to avoid being blacklisted for violating the regulations. Some people have learned a hard lesson in this regard. If you have the conditions to establish a cooperative relationship with these online excerpts, it would be great, as the number of visits will increase a lot every day. You must also grasp the time when recommending articles to Wangzhi. Generally, you choose to recommend articles at a time when the Internet peak is approaching. Only when the peak is coming, your recommended articles can be displayed on the popularity list if they have more views than others. Once on the popularity list, the number of visits will be staggering. If recommended during peak Internet hours, your recommended articles will quickly sink and the effect will be greatly reduced. Based on my experience, I found that 8:00-8:30 in the morning is the prime time to recommend articles to the website!

12. Internet cafe promotion

Many people’s exposure to computers started in Internet cafes. If they browse your website for the first time online, the impression must be very deep. How to promote it specifically? If you have a good relationship with the Internet cafe owner, then ask him to set the homepage of the Internet cafe computers to your website (generally, once set, it cannot be modified without administrative rights). There are ways to do this even if you don't know the owner of the Internet cafe, just know the network administrator. Generally, people who are surfing the Internet for the first time will ask the network administrator to teach them. At this time, your website will be promoted inadvertently.

13. Create a sensation

For example, in the article "True News: Jacky Cheung was hit and killed by an electric bicycle", this Jacky Cheung is not the other Jacky Cheung. Judging from the visitor data, there are quite a few visitors.

14. Text Chain

By joining the text chain, you can exchange your traffic for more traffic, and some can even be exchanged for cash (haha)

15. Participate in various rankings and selection activities

Many large websites have set up various rankings and selection activities for personal sites. For example, various traffic statistics systems are a free publicity channel, and specialized Review websites are a great place to volunteer to promote your website. Of course, various commercial websites or professional websites hold various webpage competitions, website TOP 10 and other activities from time to time. This not only increases the number of visits, but also is a good opportunity for webmasters to become famous. Participate in such competitions and your site will definitely be Will be known to more people. But please keep one thing in mind, it is better to have less than to overdo it. Some ranking and selection websites do not even receive 100 visits per day, so why are you spending your precious time participating in such an organization?

16. Post information in various guestbooks, chat rooms, and news groups to attract attention

For personal website promotion methods, always have a no-cost or low-cost approach. Money, but the attitude that things can be done, this kind of promotion method of publishing advertising information in various guest books, forums or other interactive places is free. I think everyone knows the specific method, but you need to remember two points: first, find a popular, high-quality forum or guestbook to post information; second, be careful not to make it too obvious that you are advertising. Because this will not only cause resentment among forum netizens, but may also result in the moderator deleting the post or even blocking the account. You can promote it subtly, such as leaving your website address while discussing a certain issue, or simply putting advertisements in your forum signature. Remember not to always write "Welcome to my homepage" and the like. You should communicate more sincerely with netizens and mention your website address and content in appropriate places. And when you actually do this, you will find that not only more and more people are willing to visit your website, but you can also make many friends. Why not?

17. The website organizes its own online activities for promotion

You can organize the activities yourself, or you can cooperate with other websites to carry out activities. For example, if you are a website designer, you can definitely carry out one Such as the "XX website LOGO competition" activity, which not only increases the interactivity and intimacy of the website, but also allows your website to quickly increase the number of registered members, visits and enhance website visibility in a short period of time.

But remember that if this kind of activity is large-scale, or is carried out offline, then you will have to pay a certain material price, and if it is co-organized with others or carried out online, then it is still acceptable for personal websites. .

18. Make more friends

No promotion method is more important than this. Make more friends and know all kinds of friends (but not Let you make promiscuous friends). For example, if you have a good personal relationship with the webmaster of a commercial website, you can use his relationship to help you promote within the scope of his authority. If you know a certain writer, then maybe he will Take the initiative to help you write an article to promote your website.

A typical personal website that uses this kind of promotion method is: Huajun Software Park

Huajun has now become the idol of many personal websites, but his current success comes from his own Reputation and popularity. Because he has made various online friends since he was online, and because he is a friendly person and the website is indeed well-made, over time a large number of friends are willing to help him promote his software download site.

19. Use software for promotion

Using software for promotion is the most convenient way of promotion. It can save a lot of time and energy. It is a good way to promote the initial website.

Common promotion software includes: forum mass messaging software, QQ mass messaging software, email mass messaging software, guestbook mass messaging software, and search engine login software. By posting a large number of posts, your website information will soon be online. be seen by readers and followed by search engines. For this type of software, my personal experience is that this type of software is updated very quickly. When a software is used by more people, it means that it will withdraw from this stage, because a large number of use of these software will cause forums and guestbooks to become redundant. Site owners have raised posting limits to resist this type of software. Of course, there is always a mountain high, which depends on the upgrade speed of these software.

20. Newspapers, magazines, radio and television

Newspapers, magazines, radio and television accounted for 49.9% of users who learned about new websites. This data shows that we should pay attention to the role of press releases in website promotion. Good relationships with news media often have unexpected effects on website promotion.

21. Website alliance

Website alliance: Through the website alliance, informative advertisements are placed on a large scale, allowing netizens to click, and billing is based on the number of effective clicks. Although this method is simple, But it is an effective promotion method recognized by the industry. Now there are basically CPM (billing based on effective display), CPC (billing based on effective clicks), CPA (billing based on effective registered members)

22. Web page Viruses

A hidden and automatically downloaded virus is placed on a large number of small and medium-sized websites and personal websites, modifying the IE registry of netizens, allowing netizens to directly enter a certain website as soon as they open the IE browser. Although the experience of using this method to install websites has proven to be very effective, it is not recommended for websites that are determined to follow the formal route.

23. Client bundling

Embedding a website area or linkable website icon in some widely used client software (such as QQ, MSN, FOXMAIL, BT software) can quickly make a large number of netizens aware of the website. However, the cost may be Quite high, unless you can find a profit method that is very beneficial to the other party.

24. ADSL

ADSL, telecom operators’ gateways are forcibly embedded: as long as users perform online operations, they will definitely Go to the telecom operator's gateway for verification. There are companies such as Green Letter that can force (pop-up window or open a special page) to allow netizens to see this website for the first time. Since it has not been officially commercialized yet, the price is unknown.

25. Internet cafe desktop

Nowadays, more companies have put their own Internet cafe-specific software (including billing, advertising, management, and content) into Internet cafes. We can Cooperate with these companies to push the address and content of our website to the desktop of the Internet cafe. Netizens can see this website as soon as they use the computer in the Internet cafe. The current market price is estimated to be 2-10/day per computer terminal. / Zhouyuan varies. If a large number of Internet cafes are covered, the cost will be quite high, and monitoring will be difficult.

26. Word of mouth

Recruit people and charge fees: We are looking for A series of people spread the word by word of mouth, give each person a dedicated address, and pay according to the number of members he can attract. This method is the Internet money-making method that everyone often sees, and it is a relatively successful collection method used abroad. Member method. However, this method has never entered the mainstream. A foreign gambling website used this method to create a record of 500,000 registered members in one week. It is somewhat similar to the pyramid scheme model.

27. Forced registration

Forcibly send advertisements that you have registered on a certain website to the email addresses of all the netizens we have, and log in with a unified password. Although this method is bad, if the email content is packaged, the fact is It proves that at least 1% of netizens are curious enough to log in.

28. QQ Mini Portal Promotion

When joining the mini portal, try to make your website introduction as exciting as possible, so that After others see your website introduction on Tencent, they will add your mini page to their QQ, so you have another regular visitor. For how to join the mini portal, please refer to the relevant introduction on the Tencent website.

29. Create a website MailList

By creating a MailList of your own website, you can allow users to actively participate in discussions and report problems, which increases interactivity, which is very attractive to users. Powerful. MailList can not only stabilize your homepage visits, but also increase the visibility of your website. It is actually very simple to set up MailList. Foreign egroups and domestic Tongyi both provide complete services. Subscribers can freely subscribe, unsubscribe and read MailList content through Web or E-mail.

30. Registered two Chinese domain names

On a whim recently, I registered two Chinese .com domain names. I originally registered them for fun, but I found that they are still of some use value. . For 2 words, the search volume on Baidu is 500-2000. About 20 people directly enter the Chinese .com domain name through the browser every day. You can access it even without installing the plug-in, because if you do not install it, you will first enter the installation prompt page, click No to go to the website, click Yes to install it and then go to the website. There is no loss in registering words with commercial value. 120 a year brings 7,000 visits per year, which is equivalent to 2 cents per click. The key is that it also protects a domain name, which may not be promoted one day. .

31. Website Optimization

Website optimization, optimizing codes, titles, keywords, etc., makes the page rank higher in search engines. The effect is very good, but don’t cheat.

32. Content cooperation

Two websites with complementary content can cooperate in content and increase each other’s traffic.

33. Viral marketing methods

The viral marketing method is not to spread the virus, but to use the active communication among users to spread the information like a virus, so as to achieve the purpose of promotion. The viral marketing method is essentially to provide users with useful information. At the same time as valuable free services, certain promotional information is attached. Commonly used tools include free e-books, free software, free Flash works, free greeting cards, free email, free instant chat tools, etc., which can help users obtain information and use network services. Entertainment and more bring convenient tools and content. If applied properly, this viral marketing method can often achieve very significant results at a very low cost.

34. Walk naked on the street

Walking naked on the street where there are many people, write a big word on your body! Then walk around a few times, and you will be on the TV news headlines in the evening, Anyone watching TV will see your website! Online news, headlines of 163, sohu, sina, tom and other large news networks all have your body. The power of publicity will scare you to death. Let’s see if you dare to try... Remember Write more URLs on your body (remember to write them mainly on the back, because the news generally won’t post photos of your front on the news headlines. They will usually take photos of your back! Haha) Am I right? Take mine. The method will make your website popular. Come and try it if you dare. It will definitely work. It’s free and super effective!

To add: If you don’t want to do it yourself, you can pay to find one from other places. I think the price he offers is definitely N+N cheaper than advertising on major radio stations and major news networks!

35. Develop free services

It is one thing to say, "Please visit our website and learn about our company." It is one thing to say, "Welcome to use our exclusive kitchen for free." Renovation Calculator" is something else entirely.

36. Electronic magazine

Create an electronic magazine. E-magazines (weekly, monthly or quarterly) can help your website expand its influence and improve its integrity for greater development. You can send it as an email, or ask visitors to subscribe directly to your mailing list server.

37. Bookmarks

Ask visitors to bookmark your website. This may seem simple enough, but you still want to ask your visitors to bookmark it for future visits.

38. Information release

Information release is not only a basic function of Internet marketing, but also a practical means of operation. Through the Internet, you can not only browse a large amount of business information, but also Publish information yourself. Publishing information online can be said to be the simplest way of Internet marketing. There are many websites on the Internet that provide corporate supply and demand information release, and most of them release information for free. Sometimes this simple way can achieve unexpected results. However, the most important thing is to publish valuable information on your website in a timely manner to give full play to the functions of the website, such as new product information, discount and promotion information, etc. Research shows that most consumers visit manufacturers' websites to find company contact information or basic product information. The more detailed and effective information the website provides, the higher the user satisfaction. If the update cycle of a website is quarterly, or even the same old face throughout the year, it will naturally not be popular with users, and it will be difficult to achieve good online marketing results.

39. Question-and-answer advertising

Question-and-answer advertising is an online advertisement that uses a question-and-answer format. The ad recipient must correctly answer the questions raised by the advertisement when receiving the advertisement to truly receive the advertisement. At this time, the ad recipient can obtain income. Registered pass members can earn income by answering question-and-answer advertisements. In addition, pass members can also earn income by recommending others to become pass members (or famous members). A true win-win situation

40. Take advantage of the situation

Platforms such as eBay, Taobao and Yipai can be used in the early stages of website development. Their popularity should not be underestimated and they can smoothly transfer customers to themselves. website. The portal mall can be ignored because, firstly, its charges are too high, and secondly, although its traffic is large, there are not many effective customers. In a word: the price/performance ratio is really poor.

(Continue reading below:)

41. Website speed

Whether this belongs to the category of homepage promotion will not be discussed for the time being, but the website speed It is absolutely true that speed will affect the number of views. In some respects, it can be said that the number of visits to a website depends on the speed of the website. Of course, this is only relative. Imagine how many minutes it takes to open a website. How many visitors to the website will be willing to stay for one more second? You may even lose patience before the page is fully opened, which means you lose a view that was already very hard to get. Therefore, it is important to note that when choosing free space, be sure to choose the fastest one. Of course, the speed is different in each place. You can consider these factors through surveys.

42. Favorites

There is no doubt that the number of website visits depends largely on the visitors' favorites. How to add your web page to the browser's favorites? Clamping is an issue well worth your time to study. The most common way is to make your website better and more attractive. In addition, you can also use some java pop-up windows to remind viewers to add them to favorites. This method is also very effective.

43. Tieba and Shuoba

Baidu Tieba and Sohu’s Shuoba can be said to bring about the same traffic as Wangzhi. If used well, it may be even more than Wangzhi. Because this promotion method is more durable. As long as it is not deleted, you can just give it a proper thumbs up in the future. When posting, you cannot leave your site's URL directly above, otherwise it will definitely be deleted. You must post a relevant article address, or part of an article or picture, and then make a "more" link to direct the address to you. station. For example, I tested it today. There is a section with free movies. I first added "Fearless" (very popular now) on the site, and then went to the various movie sections to post. For example: ***Huo Yuanjia Shenping introduction, casually mention the viewing address in the introduction. (Don’t use a single one). Today I only used less than 10 addresses and it brought me 500IP. Everyone, please make good use of Tieba and Talk Bar. In addition, I would like to mention Baidu Know It. You can change your username to ask and answer questions, and choose your own answers, haha. I often go to the Movie Zone to ask questions about where I can watch free movies, etc. I answer my own questions and choose the best ones, haha.

44. Publish articles in various media

Obviously, this is not something that any webmaster can do, but why not give it a try? Take the initiative to submit some articles to some IT newspapers and magazines. Your articles do not have to be very professional or literary, as long as they are smooth and can explain one thing clearly. Mention your own website at the end of the article, or use your website as a case study to be reflected in the words of the article. In this way, not only can you receive royalties, but your website will also be known to more people. The hardcore comprehensive game website Youqu.com (formerly "Tianjiao Game Space") is a loyal supporter of this kind of promotion method. Almost everyone on the website can write articles and have good relations with various traditional print media. As a result, while getting royalties for writing articles, it also contributes to the promotion of the website.

45. Celebrity blogs

Make full use of celebrity blogs for publicity. Now many celebrity blogs have more than 10 million visits. If everyone can grab the sofa every time, it will bring The traffic is also very considerable.

46. Work hard to improve the page PR

When the PR of the website is very high, it will naturally rank much higher in the search engine. You can try to compare yourself Links with high website PR.

47. High-quality website content

It is no secret that high-quality website content can bring objective traffic to the website. Excellent website content coupled with reasonable search engine optimization is the basis for successful website promotion.

48. Peer websites can cooperate with peers to promote

Peer websites can cooperate with peers to promote traffic, content, etc., similar to advertising alliances, and the results are also very good

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49. Pictures, signatures

"A little cartoon character holding a sign with your IP address, operating system and browser name written on it", you should have seen this kind of promotion Let's do it.

50. Organize activities

You can cooperate with merchants to carry out some related activities and mobilize netizens to participate, but there must be good rewards. If the rewards are high, Many people will help you promote it, which can make your website leap forward within a period of time.