Zhang Fanfan, whose real name is Zhang Fan, is from Huanggang, Hubei. He is a poet, songwriter, singer, media person, master's degree graduate, founder of China's fresh culture, fresh literature, calligraphy and painting, and music, and the China Democratic National Construction Association. Member, Chinese Prose Society, China Liberated Areas Literature Research Association, Director of China Leadership Science Research Association, Chinese Music and Literature Society, Chinese Music Copyright Association, Chinese Music Culture Promotion Association, China Collectors Association, Beijing Musicians Association Member, Beijing Filmmakers Association, director of the Chinese Academy of Lushan Bailudong Academy, researcher of the Institute of Literature, Art and Intellectual Property of Chongqing University of Technology, executive president of the China Fresh Culture Association, secretary-general of the Fresh Calligraphy and Painting Academy, singer of the Oriental Chinese Culture and Art Troupe, Director of Beijing Fanfan Qingqing Culture Development Center, deputy director of China Great Wall General Painting and Calligraphy Academy, and editor-in-chief of Qingpai.com (Qingshen Culture Network). He has published works many times in publications such as "China Culture News", "China Art News", "Art Criticism", "People's News", "Democracy", "Poetry Magazine", "Ciography", "100 Prose Schools", "Beijing Morning News", "United Daily News" and other publications. She has been interested in classical culture since she was a child, and proposed the concepts of Chinese Qing-style literature and fresh culture to lead the trend of Chinese culture, and is determined to devote her life to this. In 2003, the paper "On the "Qing School" Literature in My Mind" was published in "China Culture News". So far, he has successively published "The Moral Code of Qing Literature", "Fresh Culture and the Concept of Interpersonal Harmony", "The Application of Fresh Corporate Culture in the Age of Wealth", "Fresh Culture and the Construction of a Harmonious Social Style", "Advocating Freshness and Resisting Bad Customs" and " A series of fresh cultural theories such as "Hardness and softness combine to create freshness", "Fresh music has a bright future", "Fresh music is rising", "Fresh cultural lifestyle" and so on.
"Fresh" is based on Chinese culture. The Qing-style literature advocated by Zhang Fanfan takes the excellent traditional Chinese morality as its moral norm. It is a modern form of classical literature and pure literature. The foundation of morality, elegant writing, elegant artistic conception, and classical beauty are the characteristics of Qing literature, and they are also the standards for measuring Qing literature. She believes that poetry is written for emotion, not for form, which is a characteristic of Qing poetry. The criteria for judging poetry are artistic conception and charm. On this basis, Zhang Fanfan proposed the concept of Qing culture. She pointed out that the word "Qing" is often reflected in traditional Chinese philosophy. Especially Taoism, which is the foundation of traditional Chinese philosophy and the main source of traditional concepts. Quietness and inaction is the most important thought in Taoism, and the Three Purities are the symbol of Taoist philosophy. The word "Qing" often appears in Confucian and Buddhist doctrines. Culture and art are based on philosophy. Therefore, the Qing style is the basic style of Chinese classical culture and art, the soul of art, and the soul of artistic conception. "Qing" is an important category of poetic aesthetics and occupies an important position in classical poetics. "Qing" is a unique concept in Chinese literature and art. In the historical context of literature and art, it is both a constitutive concept and an aesthetic concept. Anyone who becomes a famous master must have a clear style. It can be seen that the Qing style plays a central role in literature and art. This theory is historically sound. The concept of "qing" first appeared as a physiological meaning in the theory of literary Qi of Emperor Wen of Wei Dynasty Cao Pi. He said: "Literature is dominated by Qi. The purity and turbidity of Qi have a body and cannot be caused by strong force." People are born with Qi. , the air is clear and turbid. The excellent traditional Chinese culture has always respected the pure and devalued the turbid. In the more than six hundred years from Lu Ji to Qian Qi, the very literati taste of "Qing" has gradually been finalized. "Qing" appeared in music reviews in the pre-Qin Dynasty, "the ear can distinguish the clear and turbid sounds". The story of Shi Kuang playing the drum and harp has specific descriptions of the different music pieces of "Qing Shang", "Qing Zheng" and "Qing Jiao". Zhang Heng's "Xijing Fu" of the Western Han Dynasty: "Nv'e sits and sings for a long time, with a clear and clear voice." The word "Qing" is connected with the auditory impression given by music, and the word "Qing" also becomes a concept to describe the beauty of music, which has been used until later generations. . It was used in literary criticism during the Six Dynasties. By the Tang Dynasty, "Qing" had become a very active concept of poetic beauty. However, its connotation was not summarized until the poetry commentators of the Ming Dynasty to form the aesthetics of poetry related to the "Qing Dynasty". Since it is a taste linked to the ultimate aesthetic ideal of classical literature and art from beginning to end, this determines its important position in classical literature and art. It can be said that "Qing" is the core category of Chinese literature, art and even culture. The word "new" means innovation. Only innovation that grasps the pulse of the times can maintain strong vitality. It has three meanings. First of all, the word "new" emphasizes the nature of the times. "Qing" originally means "creating something new", and when combined with "新" it emphasizes the meaning of something new and innovative.
As a kind of ideological ideology, fresh culture cannot exist without a certain society and cannot remain unchanged. Therefore, it has social and contemporary characteristics. Secondly, "Qing" in ancient times mostly means weak. Zhang Fanfan believes that "Qing" is a combination of hardness and softness. There is a saying called strong and fresh. It can be seen that freshness can be combined with strong, because "Qing" as an adjective means weak, but as a verb it is Vigorous, reflected in art, also includes some masculine works. Third, "new" is compared to "old". Although people have a strong attitude towards change and newness, and they like the new and dislike the old, objectively speaking, not all "new" is good and conforms to people's wishes. , so “new” must be subject to certain limitations. This "new" defined by "Qing" is a good "new", a pure "new" and a refined "new". Fresh culture is oriented towards promoting fresh and harmonious social trends, being inclusive, correctly treating and handling the relationships between people; emphasizing that literary and artistic workers must have a sense of social responsibility, and taking "benevolence and justice, innocence and elegance, freshness and nature" as its policy; adopted Carry forward traditional culture through various cultural activities and other forms; take China's fine traditional ideological system as the moral norm and pay attention to national spirits such as integrity, self-improvement, fortitude and perseverance; be brave in innovation; specific forms such as literature, calligraphy, painting, music and other arts There is no limit to the form; the combination of various art forms is a characteristic of fresh culture. Fresh culture is a trend of thought, a genre or a cultural brand, which embodies the pursuit of fresh and pure artistic style by literary artists. The essence of culture is creation, and this kind of creation is called "original". Fresh culture is an outstanding representative of original culture. It can become a symbol of the nation and the era, and its value is eternal. Its emergence and development are difficult to achieve by relying solely on the highly utilitarian and commercial cultural industry. It can only be achieved with the hard work and unremitting pursuit of individuals and groups, with the support of the government, and under a good environment and conditions. . Only with government investment or social donations can we turn fresh culture into a high-level culture that is directional, demonstrative, and representative, and can it play a role. "The prosperity of cultural undertakings depends on the government, and the development of cultural industries depends on the market." Only when cultural undertakings are greatly prosperous can the cultural industry develop and grow. We cannot put the cart before the horse, and the stage that Qingxin Culture is currently in is the stage of cultural undertakings, so It is a cultural undertaking that needs government support and promotion. It can be said that without the support of the government in terms of policy, finance, public opinion, etc., the cultural undertaking of Fresh Culture will be struggling. It will be impossible to better realize its value and achieve its long-term development goal: to revitalize the great cultural country. Magnificent, rejuvenate the glory of the ancient civilization, truly realize the comprehensive rejuvenation of the Chinese nation, promote the healthy development of world culture, and maintain world peace and integration. Advanced culture is the scientific achievement of the critical inheritance of ancient Chinese traditional culture, while fresh culture is the re-creation of the latest concepts based on traditional Chinese culture. It is an innovative brand of traditional culture, integrating the essence of classical and modern times, making traditional culture more Endowed with contemporary characteristics. Fresh culture advocates "halal", "pure" and "incorruptible" culture, and is a culture that pursues truth, goodness and beauty and promotes truth, goodness and beauty. First of all, fresh culture should avoid following the trend and swinging left and right, but should seek truth and be pragmatic. Secondly, fresh culture is a culture that promotes righteousness. Fresh culture promotes eternal justice and emphasizes that literary and artistic works reflect the historical development process of truth, goodness and beauty overcoming falsehood, evil and ugliness. Thirdly, fresh culture is a culture that avoids confusion and pursues truth and beauty. Finally, a fresh culture is a culture that upholds justice and practices integrity. A social culture is essentially a culture of corruption, which breeds corruption in contemporary society. As long as the society is on the rise, then the society will be clean and just, and the people will be harmonious. As long as a society is in decline, then the society will be corrupt and the people will be angry. Therefore, fresh culture is a positive and healthy culture. There is a corrupt culture today. We resolutely oppose vulgar culture and actively advocate fresh culture, and we will surely usher in great cultural prosperity and development. In recent years, a fresh and fresh aesthetic trend has become popular in the literary and art circles. This small and fresh aesthetic style reflects contemporary people's strong demand for fresh culture and expresses contemporary people's yearning for fresh cultural life in their impetuous life. The fresh style of culture advocated by some writers and artists has surpassed this kind of weak fresh literature and art at a higher level. The fresh culture absorbs the reasonable part of the small fresh literature and art that tends to be weak, and it also accommodates and pursues the masculine and noble big fresh literature and art. It is a culture that combines hardness and softness. Fresh culture is the requirement of today’s era and people for literature and art. Today's era is the era of reform and opening up.
In the more than 60 years since the founding of New China, the more than 30 years of reform and opening up have been the best historical period for my country's economic and social development. At the same time, there are many contradictions, problems, and even nasty things in our social life. These good and bad things are social existences and will be reflected in social consciousness, including literature and art as ideological forms. There are bound to be two phenomena of "turbidity" and "purity" in literature and art. Failure to advocate freshness will affect the progress of the times. It is in this sense that fresh culture is the voice of the times. After reform and opening up, the material living conditions of the people have been greatly improved, and the demand for cultural life has also been greatly increased. However, we have to point out that in these increasingly rich cultural lives, literary and artistic works are "clear" and "turbid", which can be said to be a mixed bag of mud and sand. The general public is very dissatisfied with this. Therefore, a fresh culture is also the voice of the people. The fresh culture came into being at the right moment, which combines strength and softness with beauty, and balances hardness and softness. It is truly pure yet thin, gaudy yet extravagant, clever yet delicate. This is not only conducive to the all-round development of people's talents and the overall improvement of people's quality, but also conducive to the shaping of people's noble personality. It can be said that fresh culture fully meets the urgent needs of China's contemporary social development. First of all, fresh culture opposes arrogance and extravagance and advocates frugality and simplicity, which is in line with the development needs of contemporary Chinese society. Secondly, fresh culture opposes speculation and promotes spiritual root-seeking, which is in line with the development requirements of contemporary Chinese society to consolidate its foundation. Fresh Culture should speak for the grassroots people and safeguard and defend their fundamental interests. Finally, fresh culture opposes vulgarity and vulgarity, advocates health and improvement, and conforms to the rising development momentum of contemporary Chinese society. To promote a fresh culture is to stimulate the turbid and promote the clear, to resist the evil and stale atmosphere of culture, and to promote outstanding literary and artistic works to play a leading role. Fresh culture has the unique function of "sneaking into the night with the wind and moisturizing things silently" unique to literary and artistic works. It continuously increases people's attention with its unconventional, unique and novel attitude, affects people's psychological level, and makes people feel the "paradise" The style of simplicity can relieve people's psychological pressure from all aspects of social life and work, so that people can form a positive, healthy, tolerant and peaceful mentality, and create a good psychological foundation and social atmosphere, thus promoting the stable development of society.
Chinese calligraphy and painting best reflect the style of the Qing Dynasty. All calligraphy and painting with healthy themes can be classified as fresh calligraphy and painting. The paintings absorb Western painting techniques and advocate the combination of Chinese and Western painting. Whatever is positive, whatever pursues fairness and justice, whatever is benevolent and kind, whatever is conducive to the harmonious and healthy development of people, and is conducive to the establishment of healthy and progressive core values ??in contemporary society, whether feminine or masculine, are all advocated by fresh music. First of all, fresh music must have feelings, and the freshness it expresses is a sincere feeling and a style. Secondly, fresh music pursues noble expression and opposes both empty preaching tendencies and over-entertainment artistic tendencies. Whether a musical work is fresh cannot be judged by hardness and softness. It mainly depends on whether the theme is healthy and noble. Only in this way can people have a positive and tolerant mentality.
As an aesthetic category, the word "fresh" can well summarize an aesthetic purpose and value pursuit. This kind of aesthetic pursuit and value pursuit will not just stay in the fields of poetry, calligraphy, painting and other arts. It has a profound guiding effect on life, culture, especially cultural life. This means that literature and art must be fresh, life must be fresh, culture must be fresh, and cultural life must also be fresh. Freshness is a basic quality of healthy culture. Culture is beyond life and higher than life, but it also integrates into life and guides life. Culture’s guiding role in life is everywhere. Fresh life and fresh culture involve the entire social life and culture; freshness has become the value orientation and character pursuit of the entire cultural life. Fresh cultural life aims to transcend the actual cultural life, thereby improving the taste, purpose and spiritual realm of cultural life. In the pursuit of spiritual satisfaction, some people are also seeking a fresh cultural life, that is, transcending from real life, pursuing a pure, novel, elegant and poetic cultural life, giving life a "fresh" style. A fresh cultural life cannot lack a material foundation, but it does not use material satisfaction as a means, does not use vulgarity as a method, and does not take conformity as the goal. Instead, it pays more attention to spiritual independence, freedom and creation. It can be said that everyone who has made a difference embodies the "fresh" cultural life character. They marched to the depths of their thoughts and spiritual highlands, and made outstanding contributions to the development of the country.
Fresh life, fresh culture, and fresh poetics are actually integrated together, reflecting the vitality of "freshness" as a category of traditional aesthetic culture in my country.
Refreshing culture is not only culture in the narrow sense, but also culture in the broad sense, that is, the sum of material wealth and spiritual wealth created by human beings in the process of social and historical development. This kind of thinking is widely used, not only in culture in a narrow sense, but also in politics, economy, society, environmental protection and other aspects. Facts have proved that on the broad road of building socialism with Chinese characteristics, freshness can promote the positive development of society and the country. Develop upward. In the process of research and exploration of corporate culture, Zhang Fanfan gradually formed the concept of refreshing corporate culture. The appropriate application of traditional Chinese philosophies such as Confucianism, Taoism, Zhouyi, Legalism, and Sun Tzu's Art of War in corporate management is a characteristic of Chinese corporate culture. She proposed that fresh corporate culture is based on traditional Chinese culture and is a natural, simple and harmonious corporate culture. It can be summarized into the four characteristics of truth, sincerity, harmony and morality, that is, truth in inaction, honest management, internal and external harmony, and morality-based .