In the stereotype, bars and musicals seem to be in two separate scenes. One is for entertainment and wine tasting, a relaxing space enchanted by lights and music; the other is for cultural intake, performances and plots*** of elegant work.

But now, with the rise of new consumption models, script killing, escape rooms, exquisite camping, themed commercial districts... various emerging business formats have appeared in people's field of vision, and bars have also Beginning to be deeply tied to theaters, immersive performing arts have shown unprecedented popularity in the cultural tourism industry.

As one of the key cities for cultural tourism, Beijing has sprung up many new performance theaters in recent years, including bookstores, bars, cafes...more and more new performance spaces are here. The emergence of this city breaks the space limitations of the traditional frame stage, resets the theater space and viewing methods, and provides a variety of experiences.

Beijing's first environmental musical theater "Time Theater" recently opened. Film director Li Ni is the founder and director of the new musical. The theater uses a bar as the main environment. The stage is designed in the middle of the bar, surrounded by seats. There is a high stand on the second floor. The audience can watch the performance at close range from any position, with lighting, music, wine, food and a joyful atmosphere. Careful environmental design softens the solemn theater.

In the atypical stage and environmental performance space, the audience can fully interact with the actors and immerse themselves in the performance. After the story on the stage is over, the audience can still stay in the theater, sip wine and discuss the plot. The end of one performance is the beginning of another cozy life.

Immersive performances are not a new thing. As early as 2016, the immersive stage play "Sleep No More", which was popular in New York, entered China and became an instant hit in Shanghai. . In a space with no fixed positions and no stage intervals, the actors fully interacted with the audience and brought the audience into part of the plot development. The performance won rave reviews from the audience.

As a pioneer of immersive theater in the world, the British Punchdrunk Theater Company has launched its most representative work "Sleepless Night", which combines modern dance, music and performance and other elements. The show is staged in a grand setting of more than 90 theater rooms and a movie-level immersive environment.

Over the past few years, the audience's enthusiasm for this performance has continued to grow. This visual feast has traveled across the ocean and has once again launched the concept of "immersion".

At present, this future trend of performing arts and cultural consumption is strong. In 2021, the Ministry of Culture and Tourism proposed in the "14th Five-Year Plan for Cultural Industry Development": "Encourage immersive experiences and urban complexes, "The combination of public spaces, tourist attractions, etc." The synchronization of audience needs and national policies has further promoted the development of immersive performing arts.

The combination of bar and theater is a dual integration of immersive performing arts and night-time economy. Economist Maslow's "Hierarchy of Needs" theory points out that as people meet basic needs such as physiological and safety needs, the level of needs for material and spiritual life will be higher.

Analytical data from iiMedia Research shows that since 2016, the scale of my country’s nighttime economy has grown year by year. By the end of 2021, China's nighttime economy will exceed 36 trillion yuan, and will exceed 40 trillion yuan in 2022.

Among them, the market size of China’s bistro industry will be approximately 128.04 billion yuan in 2021. The bistro industry continues to develop, and it is expected that the size of China’s bistro industry will reach 148.78 billion yuan in 2023. The tavern provides a social space for young people and broadens future development for the dissemination of literary classics.

Various new consumption models are springing up into the consumer market. In the subsequent development, it is expected that there will be more permutations and combinations of cultural products and carrier space, and in the running-in and collision, one plus one is greater than two. effect.