Many merchants will focus on the peak season and hold some offline traffic diversion activities to attract customers. Below is the offline traffic diversion activity plan I compiled for you. I hope it will be useful to you! ?High-speed channel to promotional activity plan? ★☆Mobile promotion activity plan? ★☆Sales incentive activity plan? ★☆Online promotion activity plan? ★☆Offline marketing activity plan? ★☆Activity plan for hair salon?

Offline traffic attraction activity plan 1

Activity theme:

In the center of the world Calling for love and caring for poor children? Start a large-scale charity event by yourself; your meager efforts are to help them eat a full meal, wear clothes without holes, and sit on a roof with a roof to protect them from the cold. Quiet learning in the classroom. Your small contribution carries their dreams. Promise me, together with Caimao, to light up the future for these children who are seeking knowledge!

Activity time:

14:00---16:00 pm on May 16, 201X

Event location:

Four locations to be determined (U-Tang Shopping Center, Raffles City Shopping Center, Taoran Pavilion Park, Beihai Park) are currently looking for venue rental prices

Event content:

The event starts at 9 a.m. In the name of charity and love, four young models are arranged to play the roles of poor mountainous areas Children (or you can play students from other schools) appeal to passers-by to care for poor children. Start with me, attract the attention of passers-by, scan the code to follow Caimao Angel, register Caimao account, and store 1 (or 3 yuan, to be determined) in the account ) as your own contribution to the charity fund, you can also get a customized candlelight cup from Cai Mao (market price 30 yuan), and a child model wearing a glorious red scarf

Purpose of the event:

Relying on the content of the event to attract passers-by and big media, let more people know about Caimao, achieve the purpose of publicity at a low cost, expand brand awareness, and generate financial income. (The income does not need to be donated to charity. We have already communicated with the charity. It is just a naming project. The charity has been found through relationships)

Event staff needs:

4 2 child models

2 cat girl models

12 Caimao staff

1 is responsible for arranging models, and 4 are responsible for helping passers-by participate in the activities ( Delivering water cups, wearing red scarves, helping passers-by register Caimao accounts, and answering any questions from passers-by), 2 people are responsible for on-site photography, 2 people are responsible for on-site video recording, 2 people are responsible for maintaining on-site order, and 1 person is responsible for communicating with the lessee

Event cost:

Post-event follow-up:

Post-event Weibo and WeChat will promote the content of Caimao’s event, increase publicity efforts, expand visibility, and increase fans Quantify and tap potential customers.

Overdue effect:

The number of people promoted at the event on that day: more than 10,000 people (passers-by at the event took photos and posted them on their WeChat Moments or Weibo to attract media coverage and publicity)

Number of participants in the event: more than 100,000 (online and offline)

Number of people following WeChat: more than 1,000 (offline)

Number of people following the event online: 10,000 The above (the event copy will be posted on major new media such as Weibo and WeChat to increase fans’ attention and Caimao’s popularity)

Total cost: Offline traffic diversion activity plan 2

1. Event name: Face to face

2. Organizer: Nash Space

3. Event location and main participants: Nash Space (or choose the appropriate one based on needs and funding issues Venue) Owner of Nash Space

4. Activity background:

Nash Space is a three-dimensional integration of space, service and social interaction tailored for elite entrepreneurs and new entrepreneurs. Comprehensive platform. It has gathered elite talents from various fields to provide them with an ecological and relaxing office environment while also creating a resource interaction and social platform covering all fields. An independent entrepreneurial team itself is relatively lonely, prone to self-isolation, and does not have a broad vision. And most of them are young people. They basically like to socialize and have fun. Face to face may be the simplest and most powerful way to solve this problem. It allows people from various teams to get to know each other and communicate with each other. Everyone can drink, play games and have fun together, which can better enrich professional life and environment.

5. Theme (purpose) of the event:

Utilize limited resources to provide a high-quality social gathering for entrepreneurial teams and entrepreneurs on the Nash Space platform. Use the shortest time to better promote the development and interaction of the teams on this platform, make entrepreneurs more enthusiastic, and provide them with more opportunities. At the same time, it will create a good reputation for Nash Space, create a brand image, and increase the number of users, activity level and exposure rate.

6. Preparation:

1. Visit each team as much as possible in the shortest time and collect first-hand information about each team (industry type, team size, overall atmosphere, team attention etc.), the form of questionnaire survey is not excluded. The purpose is to grasp the pain points of each team and conduct analysis, paving the way for the attraction of later activities.

2. Analyze and classify, and combine it with the theme of the activity to avoid uncontrollable factors when the activity is carried out. It can be simply divided into three categories: formal type, simple and rough type, and regular type.

3. Use currently popular social software or communities to connect teams of the same type. Be active regularly and look for similar topics.

4. Under the premise of taking "face to face" as the main theme, designate a small theme for each activity and tailor it around three types of teams.

5. Each event can be based on the type or needs of the team, and invite industry celebrities, promotional media, or partners to participate to improve the connotation, influence and exposure of the event.

6. Comprehensive selection of venues and venue facilities based on needs, funding requirements, number of people seeking funds, etc.

7. Try to choose the time during company breaks, or the eve of holidays or weekends. It can also be collected in questionnaires.

8. The preliminary publicity of the event can be published on social platforms, official websites and other places according to the actual situation, and the entity can be carried out in the form of posters, roll-ups and screen displays at the office location.

9. The venue has two dynamic and static areas for participants to choose from. Each area will have different interesting points for the event crowd.

7. Activity process outline (the entire activity is completely autonomous, without any binding factors)

1. The person in charge of the activity will arrange the venue and test the normality of the required equipment according to the needs of the activity. Operation

2. After all event personnel are familiar with the event process before the start and understand the tasks they are responsible for, the personnel will prepare music for the occasion, wait for the participants to enter, and ensure that they have their credentials to enter (to avoid people waiting). Do a good job in attendance statistics.

3. When the event begins, the organizer will speak (only in the early stage) and announce the process of the event. The progress of the event will be mainly self-service, providing participants with a free, comfortable and joyful space for communication and play. And there is hardware and alcohol support.

4. In the team product display session, provide product display opportunities for the teams present during the event. The team can give a speech or display the physical product (taking into account that there may be a cold spot in the independent display, you can choose to draw, vote, etc. Conducted to catalyze exchanges)

5. Guests or business people or entrepreneurs will share their entrepreneurial experience with fun and encouragement to help ignite the enthusiasm of everyone present.

6. The host (activity leader) guides topics, points of interest or games. Mainly to stimulate the atmosphere.

7. Free activities, communication and play.

8. Select lucky teams and provide them with rewards or opportunities. (There are various forms of presentation)

9. At the end of the event, briefly summarize and announce the next time and guests (attraction points)

8. Activity funding and staffing

Activity funds are generally composed of: drinks and snacks, hardware facilities, venue fees, etc. In order to reduce costs, you can consider incorporating partners, co-organizers, sponsors, and organizers to bear them unilaterally or jointly.

Staffing composition: guidance, sign-in, on-site guidance, on-site coordination, and on-site cleaning. The specific number of people depends on the scale of the event. Offline Drainage Activity Plan Part 3

The theme activities will be held in monthly units, with different forms of gatherings and competitions. From May 201X to the end of December 201X, members will be provided with the most popular activities every month, so that members can also enjoy the considerate services prepared by Happy Mahua for members during Happy Mahua’s non-performance season. .

Activity 1 Twist Fashion Month

Theme: Salad Making Competition

Time: May

Location: Western Buffet Restaurant

Members: Targeted at members with high income and owning cars.

Purpose: This activity is the first activity of the "Theme Activity Month". It is mainly to spread word-of-mouth among members and attract more members to join the next activity.

Cost: AA system

Summary: DIY has always been the most preferred form of entertainment among young and trendy people today. From clothes to accessories, from food to home decoration, personal taste and personality will be shown. Happy Twist has captured this point, allowing members to enjoy romantic and delicious Western food while not neglecting the joy that DIY food brings to us.

Rules: Members are divided into two groups, and whichever group has the highest salad base within the specified time is deemed the winner, and prizes and certificates will be awarded. Awards can be divided into first, second, third and commemorative prizes based on the number of participants. Additional: Pre-sale cards for Happy Twist performance tickets can be sold to members.

Theme: Picnic Outing

Time: June

Location: Tianjin suburbs (you can choose a formal scenic spot with a self-service barbecue)

Membership: Unlimited (if you have many driving members, you may consider self-driving)

Purpose: To strengthen communication among members and spread word-of-mouth again.

Cost: AA system (if you need to charter a car, the transportation fee will be charged by Kaixinmahua)

Summary: In a bustling city, in a high-paced work, it is difficult for people to feel The freshness brought by nature. This event is designed to allow members to stay away from the hustle and bustle of the city and experience the tranquility and refreshing nature brings to people in the mountains and rivers.

Rules: There are no specific competition items, you can improvise some small games. There are no prizes for this event. Additional: Pre-sale cards for Happy Twist performance tickets can be sold to members.

Activity 3 Mahua Sports Month

Theme: Badminton Competition

Time: July

Location: Badminton Hall

Membership: Unlimited

Purpose: Happy Mahua cares about the health of every member and hopes that members will not forget to add points to their physical exercise after intense work and study.

Fee: XX yuan/person (charged by Happy Twist).

Summary: In the bustling city, people often neglect their own physical exercise. And a healthy body

and a beautiful figure are what every urbanite strives to achieve. As summer is approaching, Happy Mahua has created a good platform for physical exercise and leisure fitness for each member, so that while enjoying exercise, Happy Mahua can also experience Happy Mahua’s care for each member. . Rules: After being divided into groups, men's singles and doubles, women's singles and doubles and mixed doubles competitions will be held respectively. The winners will be awarded happy twist certificates and prizes.

Additional: Pre-sale cards for Happy Twist performance tickets can be sold to members.

Note: This activity can be carried out for a long time. If we hold the Mahua Cup - the first badminton competition of Tianjin Ma Tuan Club, we can also cooperate with the partner Baolihao. gt; gt; gt; More on the next page? Planning book for offline promotion activities?