The most critical factor in the failure of Xiami Music is the copyright issue. In 2006, Xiami Music started in a small coffee shop in Hangzhou. At that time, there was no APP, only a website, and the website was not It's named after Xiami, but it's called EMUMO. At that time, online music was not developed, and the living conditions of many musicians were also very depressed. Wang Hao, the founder of Xiami Music, wants to change the current situation of domestic musicians by charging fees. 1. The heyday of Xiami Music.
When Xiami Music was first founded, it did have its heyday, gathering many music lovers, and Xiami Music’s recommendation system was also relatively well-respected. Xiami Music’s internal categories were complete, and even Even a lot of niche music can be found in Xiami Music. These brought Xiami Music prosperity for a period of time, but this prosperity was short-lived. Soon, Xiami Music was acquired by Alibaba. 2. Xiami Music was acquired by Alibaba.
In January 2013, Alibaba announced the acquisition of Xiami Music. The deal was finalized in Jack Ma's office. At that time, the outside world was still very optimistic about Xiami Music. According to outside analysis, Xiami.com may become Taobao in the music industry in the future. Xiami Music has also ushered in a new stage of development, but despite embracing capital, Xiami Music has not yet embarked on a bright future. In 2013, Xiami Music experienced its first large-scale loss of original music resources and users. 3. Music copyright is valued and regulated.
Before 2016, Xiami Music allowed users to upload music resources to expand their music library. This behavior aroused criticism from industry insiders because in 2015, the National Copyright Administration issued a notice requiring online music service providers to stop Xiami Music encountered a copyright crisis due to the dissemination of unauthorized music works. After 2016, other online music platforms gradually surpassed Xiami Music. In the end, Xiami Music reached the situation it is in today because of copyright issues and failed to handle this boundary well, and was eventually eliminated by society.