Send luminous characters to customers in the evening, and invite girlfriends to get together in walnuts. Why is it in the walnut? Because the horizontal alliances project that I accidentally brushed in the circle of friends is affordable, the key point is that this store is quite famous, and it is a national chain. ?

Walnut Lane is a rich nightlife form that combines music, food, wine and performance, and has a more cultural atmosphere than bars and provides high-cost drinks and food.

During the visit to Wanda, I saw many marketing applications, such as super symbols, scene building and super doorways, and sorted out one or two, hoping to give some inspiration to catering friends in decorating and making doorways and posters. ?

First, super music notation, long-distance identification

From Wanda parking lot to Jinjie, all kinds of shots were taken all the way, and my girlfriends hated iron to produce steel, so they had to find out where the walnut was. I am still lamenting that the door of Xianhezhuang is super big and super bright. My best friend pointed to music notation in front, and said categorically, Tell me, it's not far ahead.

sure enough, when you look closer, it is the music bar in Walnut. Music notation, made of several large strips of light, stands out at the door.

Although my best friend doesn't know what the super symbol is, she can tell at a glance that this is the Walnut Music Bar we are looking for through the symbol of music.

what is a super symbol? Teacher Hua Shan mentioned in the book "Super Symbol is Super Creativity" that symbols are recognized, familiar and loved by everyone when they are seen, and the audience is guided by symbols to act. For example, when crossing the road, we listen to the instructions of traffic lights. Even if the landline disappears and the green telephone symbol appears on our mobile phone, we know that it means answering the phone. ?

then what is a super symbol? Mr. Hua Shan said that super symbols have the clearest reference, the most concentrated information and the strongest influence on people's behavior.

Then, in a dimly lit neighborhood, the store that can't show its profile, music notation, is the best super symbol. Can let customers identify and spread at a glance.

Second, the scene is set up, so that customers can punch in.

There is a projection lamp at the door, as well as a wasted photo wall punch and glass room. Every scene is unbeatable to take photos. Unfortunately, my best friend and I belong to an old aunt in our thirties, and we have no feeling about taking photos. Only I, a catering advertiser, pat these various photos.

My best friend is worried about whether the staff in Walnut will be thrown out when they see me shooting so crazily. Of course not. They want us to spread it. Every time you send a circle of friends, it is a spread of the brand in Walnut.

The construction of all scenes is not only to create an atmosphere, so that customers can consume more drinks, but also to provide customers with a lot of beautiful scenery to shoot. Taking photos and making hair bands is the smart way of catering management, so customers can spread it on their own initiative without advertising.

Third, guide marketing activities and seize the visual contact

From the projection at the entrance, to the keys when going up the stairs+those beautiful love sentences, every design is breathtaking. I have to say, I really understand young people. ?

The design of member's stored-value activities is also just right, and there will be corresponding stored-value reminders on the table paper on the dining table and the poster posted at the bar.

The smart marketing department of Walnut Music Bar is not about storing value, but accurately captures the hearts of boys and girls. Beautiful scenes, emotional songs and cool lights reveal youthful hormones, and you can't help but consume more drinks under the lights and songs.

Our evening meal coupons were bought unintentionally from the circle of friends sent by Zhou Bianyou customer service. 98 yuan is very affordable, and the key is that the atmosphere is particularly good this time. We don't have stored value, and we may not come often in the future, not because the scene doesn't like it, but because of different age groups. As young people in their twenties who love to play, this place can definitely become a must-punch place.

did you lose money on the joint activity with Zhou Bianyou? Really not. The brand management, popularity and beautiful construction of the scene in Walnut can make people who come in for consumption willing to spread it on their own initiative. For example, I wrote an article specially. I talked a lot about my experience and feelings tonight with the teacher who cooks food and beverage. These are all invisible spread to walnuts. Maybe my readers and friends will read this article and punch in the local walnuts the next night.

I forgot to mention that their family's community marketing is also doing well. There are many restaurants' WeChat groups in my WeChat, many of which have become dead groups or advertising groups. Only Walnut is very lively every day, and there is little advertising. Almost all of them are experiences in walnuts, and some activities and games.

IV. Super Door Head VS Hide-and-Seek Door Head

Tonight, I not only went to the Walnut Tree, but also walked around the street and saw many doors, which was deeply touched. I saw the super door, and I also saw the door that I didn't know what to say, deliberately pretending to be elegant and hiding.

Needless to say, the door in Walnut Lane is unified throughout the country, and the contents are: Restaurant brand name: Walnut Lane, and product class name: Music Bar. Unified content, unified design, and unified lighting decoration have all formed the assets of this brand in Walnut.

the super door head effectively and reasonably uses every area of the door head, no matter the name of the restaurant, the signature dishes of the restaurant, brand endorsement and scene construction, it has been built to the extreme. What is mentioned here is the door of Xianhezhuang. In the article, we simply mention the marketing details of the restaurant in place, and don't talk about the dishes and other business processes.

Ceng Xiaoxian image poster, Ceng Xiaoxian sculpture and? The chair that can punch in next to it, the double-layer door head and a circle of light bars outside the door head brighten the width of the whole door head. I have to say that the door of Xianhezhuang is worth learning.

Walking ahead is Wu's three fat diguo chicken, and the whole door has applied "big words, bright lights and moving lights" to the extreme. The electronic screen is oversized, which is much larger than the usual electronic screen. The most important thing is that the luminous characters on the door head are colorful and flashing, and there are huge posters above the characters.

I think the catering boss who read my article should be envious of the door of Wu's three fat diguo chicken house. It is a big first-and second-tier city, and the supervision of the door is very strict. The door of their house and the ultimate publicity are too rare.

And the master next to me can't fry the door of a string-frying shop. I didn't know it was a string-frying shop until I got home for a hundred degrees. My best friend and I read it at the same time, and the master can't fry it (fourth sound). This store is also a brand chain store. Will it be stressful to open it next to such a restaurant that will create a super door?

The key point is that when I look at chain stores in other places on the Internet, there will be big posters at the door telling customers what store they are, and the door of Jinjie is really easy to be ignored.

passing by the tea shop where the grass is burning, the whole shop is very bright, and the design is very exciting, with a feeling of a girl's first crush. I have to say, the designer is good at grasping the customer's psychology in color and collocation. ?

catering business is becoming more and more difficult. you can feel it when you walk inside Jinjie Street. Many restaurants have normal business. Because my customers who have cooperated for three years have opened stores nearby, they often come to pay a return visit and update their signboards. You can also see restaurants with different owners nearby. ?

It is even more difficult to open a restaurant in this market where the rent is not cheap. Therefore, catering bosses should think more about the door, menu and marketing promotion. While creating high-quality dishes and services, they should also pay attention to these seemingly unimportant things. In fact, they have been quietly promoting the door and menu of restaurants.