hongqi is a high-end luxury car brand owned by China faw. The following is the red flag car: 1. Introduction: Red flag car is a car made by China FAW, which was born in 1958. For China people, Hongqi is not only a famous automobile brand, but also a deep feeling and sacred memory. For FAW people, the red flag is a strong responsibility and historical mission. In the sixties and seventies, Hongqi car was a banner of China automobile industry. After the reform and opening-up, "Red Flag" began the process of marketization while continuing to undertake the heavy responsibility of "national car". 2. Brand positioning: (1) New Red Flag brand concept: Chinese new noble refinement. (2) The new red flag will highlight the concepts of "new nobility", "new exquisiteness" and "new feelings", and deeply integrate China's excellent culture with the world's advanced culture, modern fashion design, cutting-edge science and technology and fine emotional experience, so as to create excellent products and services. (3) New Red Flag target customers: Chinese people with new noble feelings. (4) The strategic goal of the new red flag: to build the new red flag into a "new noble brand" that is "China No.1 and world famous", to satisfy consumers' pursuit of "a better life and a wonderful trip" in the new era, and to shoulder the heavy responsibility of China automobile industry endowed by history.