What is a minimalist poster?

Hello, minimalist posters are posters guided by minimalism.

Minimalism emphasizes the extreme simplicity of form, using the most basic shapes and the most basic colors; minimalism uses as few materials or elements as possible, and does not modify the content used; minimalism The use of extremely concise rhythm and rhythm can often create psychedelic effects.

The minimalist design style has been highly praised and loved by consumers in recent years. The reason is that minimalist posters can give people a simple, simple, natural and harmonious psychological feeling. I got a moment of peace in my schedule.

Minimalism can be either a school of art design or a life attitude or lifestyle. It advocates omitting all unnecessary modifications and simplifying the visual language to only use structural relationships or Expressed in the form of color. 25 tips to teach you how to design awesome posters

Poster design is full of countless possibilities. It does not have to stick to the rules, it can be bold and creative. There are also many types of posters, either with headlines for concerts or with text that contains a lot of information. Regardless of the type, the key is to find a balance between title, text, images, and logo. Now, we will share 25 tips with friends who love poster design to help students make wonderful posters.

01 The magic of color - conveying energy, expressing emotions, and eye-catching In design, color has unlimited possibilities. It can transfer energy, express emotions, and attract attention. Depending on the theme of the poster, you can choose bold, soft or romantic colors. In short, color can play a vital role.

In the example below, the Savannah Music Festival poster uses soft spring colors to let everyone feel that this is an outdoor music festival and the type of music you will enjoy is soft and beautiful, rather than heavy. rock.

Another way is to use solid color blocks, just make sure the various color combinations are harmonious. This approach can make the background stand out, as the example below illustrates.

You can also control the number of colors used. See how the event poster below uses only red and black to create an eye-catching effect with strong contrast.

02 Try different fonts. Sometimes, just using fonts can make event posters convey rich information. Express seriousness with sans-serif bold, elegance with serif italics, or choose playful handwriting for fun. When choosing fonts, choose at least two—one for titles and another for text. Let fonts create visual impact. Take a look at the two beautiful event posters below, which are inspired by the event theme "food". This is a good example of how to use experimental composition to successfully convey the core content of the event to the public.

If you also want to try similar font styles, make sure to use a simple auxiliary font.

Below is a poster for an annual font design festival, which also cleverly combines the event theme with fonts.

03 Divide visual levels

Posters should be easy to read quickly and play an eye-catching role. It is particularly important to divide information levels. If there is only a small amount of text in the poster, use bold fonts as much as possible and combine it with simple graphics or photos. You can refer to ColumbusCreative’s poster below. If your poster contains a lot of text, make the text the focal point, consider placing a large headline, and treat the large amount of text as a whole text block.

04 Use negative space to form a clever composition

It is really magical to hide another picture in one picture. When you finally see the hidden image, you will feel refreshing. . The Melbourne Restaurant Association poster cleverly uses the negative space in the fork to incorporate wine glasses. Another way to use negative space is to focus the visual center on a smaller object and leave visual breathing space around it. Place text within negative space to draw the eye, but never fill it up.

05 Remove redundant elements, less is more

Sometimes, less is more. This method can attract the audience's attention. A simple word or a dramatic picture can communicate far more effectively than a large piece of text or a complex image.

Don't add unnecessary graphics or text just for the sake of adding it.

We can notice the most similarities between these two posters. They both use only one leading word to focus the audience's attention, and use plain colors to create a simple font feel.

The elegance of minimalism is still very effective in practical applications.

06 Lock focus

Combined with clear or blurred pictures, you can enhance the power of text. If you crop the image to its core, you can create a dramatic effect and draw the eye. The poster for the Chaillot National Theater below uses a partial lip image instead of a full face image to create a sense of passion and provocation. Have you noticed that the lip shape also outlines the heart shape?

07 graphics create visual highlights

Various shapes are connected to each other and then form new shapes. They can Create a visual clue for your audience. We can use graphics to place text, create interesting compositions, or guide specific visual directions. In short, shapes are extremely versatile and practical in poster design.

08 Possibilities of composition

When all the information, pictures or graphics are ready, it is time to consider how to completely break them up and then reassemble them for ease of reading. . The process of reassembling information is like walking a maze. You decide how the audience should read the poster and obtain the information it expresses. Think more about the interplay between graphics and text.

The poster below was designed by Calamargraphic for the Malaga Festival. The text information is placed on the upper right side of the poster, and various colorful character graphics are used to move towards the text information.

09 Draw the depth of the picture layer by layer. Place graphics, colors and text on different levels to create depth, using a small drawing board to lead people into the small world in the poster. The Gardening Festival poster below is layered, using text and pictures to overlap each other to create a picture of the life of a gardener.

The Valentine's Day poster below has a similar approach, using shadows to create a three-dimensional effect. The placement of the text is also very interesting. They are close to each figure, making the two related to each other. Wonderful. AI+PS tutorial! Teach you step by step to create a simple and modern minimalist poster

AI+PS tutorial for beginners! Teach you step by step to create a simple and modern minimalist poster

First use AI to draw a picture of about this thickness and size circle.

Draw a straight line along the tangent of the circle. The thickness of the straight line is the same as that of the circle.

Then give a gradient to the stroke of the circle. The color value can be determined by yourself. It is basically a transition from a light color with low saturation to a dark color.

Then perform the same stroke gradient operation on this straight line. One thing to note is that I use black directly for the dark color at the end of the line.

Copy the circle, copy two circles, two of them are used to make a projection and the other is covered on the top layer.

Here comes the highlight. Adjust the circle you copied to the projection direction, change the transparency to 0%, and change the blending mode to "Multiply"

Select the two circles and execute "Object" "-"Mix"-"Mixing Options" command, change the specified distance to 1 (the smaller the value, the better, I use 1), and then use "Ctrl+Alt+B" to execute the mixing command.

The effect is as shown in the figure:

Adjust the position of the transparent circle and reduce the transparency of the mixture to whatever is comfortable for you! Put another circle on top.

Duplicate a line segment and use the Pen tool to supplement the line segment along the tangent of the shadow.

Copy the added line segment.

Then the same operation as the circle is done.

Reduce transparency.

Copy the image completed in AI directly, then Ctrl+V to paste it into PS and select the smart object.

Create a new layer in PS and use brushes of different colors to highlight the highlights.

Execute the overlay command on the layer. If necessary, you can copy one more layer.

The next step is not difficult. Add text and give it a background color. The text should be square and thin.

Final effect: