Hua Xiuying is the person that netizens want to thank most.
Who is "Hua Xiuying"?
In fact, the name comes from the one-hour Mid-Autumn Festival commercial film "Thank You with a Name in My Heart" that Xiaocan Tea released in the elevator on August 23. This film spent a whole hour writing the names of the people I wanted to thank, and the last name written at the end of the film was "Hwa Soo-young".
As of 19:00 on August 23, topics related to the Mid-Autumn Festival feature film Little Pot of Tea had reached 190 million views on Douyin, 69.289 million reads, and 38,000 discussions on Weibo.
Perhaps you are wondering why such a simple and almost clumsy way of writing names can produce such a wide-scale communication effect? Talking Tea Media will immediately reveal to you the hidden marketing tactics behind the initiative of small cans of tea.
On August 23, Xiaoguan Tea released the one-hour Mid-Autumn Festival feature film "Thank you for the name in my heart". From 00:00-24:00, it will be screened non-stop in elevators in 16 cities across the country throughout the day. Audiences who have watched this feature film in its entirety in the elevator will have the opportunity to receive a small tea pot gift box (the first 100 participants) as long as they record the last name written in the film.
The film "Thank You with Names in My Heart" lasts for one hour. The entire scene is shot to the end, and you continue to write down the names of the people you want to thank.
Accompanied by soothing music, 204 names were written down one stroke at a time. It is reported that these names come from real users of Xiaoguan Tea and the creators of this video, including his friends, family, teachers, colleagues, and partners. Every name of gratitude contains a story and a real feeling.