Both Juju Byte and Douyin are brands owned by ByteDance. Juju Byte is mainly responsible for Douyin’s advertising business. Douyin’s short video advertisements are placed by Juju Engine. The engine strongly targets the new generation of consumers and supports a variety of flexible and accurate ways to reach people such as crowd attribute tags, interests, scenarios, etc. It is suitable for various promotion goals such as mobile downloads, e-commerce promotion, and brand promotion.

The giant engine integrates the marketing capabilities of ByteDance’s Toutiao, Douyin Short Video, Huoshan Video, Xigua Video, Dianchedi, Faceu Jimeng, Qingyan Camera, Pangolin and other products , and has also united many partners in traffic, data and content, mainly to provide digital marketing services for global advertisers.

The background of Douyin

Since the birth of imaging technology, the most popular short video in the world is music video. However, it is difficult to shoot MVs. There are many people who can randomly act in front of the camera, and there are not many people who can talk and sing to the camera anytime and anywhere.

Dubsmash's lip-sync performance mode creatively solves this problem. Through audio lines, I have written the script for you, and you only need to perform, and the audio duration is very short, less than 10 seconds, which reduces the expression The cost increases the interest of the content, and it happens that this low-cost content also becomes easy to spread.