Weinan Traffic Radio was officially launched in May 2001, with a frequency modulation of 90.9 MHz and a transmitting power of 5 kilowatts. It broadcasts 18 hours a day and covers 12 counties and cities in Weinan and surrounding areas. Weinan Traffic Radio is unique among the three series of Weinan People's Broadcasting Station in Taichung. It targets drivers, passengers and traveling citizens. It is an aerial traffic light for urban traffic operations and a service desk for the majority of traffic participants.
Frequency positioning: a professional radio station that serves the society with traffic information and professional traffic programs, accompanies listeners with exciting entertainment and music programs, and a professional traffic radio station that serves the mobile population.
Program positioning: Mainly traffic professional programs, accompanied by entertainment and music programs. "Road Condition Information" and "Highway Traffic Conditions" are broadcast 18 times a day, and unexpected traffic conditions can be inserted at any time. They are important for the majority of listeners when traveling. Reference basis. Traffic Broadcasting has 7 popular channels including "Traffic Police Live Room", "Traffic Broadcasting in Progress", "909 Car Club", "Sunshine at Eight O'clock", "Car Music Style", "Food and Entertainment World", and "Little Things in the Big City" Excellent program and excellent host welcomed by the audience.
Audience form: social backbone, high-end audience. 18-65 years old, car owners are the main audience. Pay attention to brands, go into advertising, be creative, have a stable career, have strong purchasing power, and have a mature mentality.
Frequency characteristics: Since its establishment 10 years ago, Weinan Traffic Broadcasting has planned a large number of activities and successfully held six love exams, a large-scale celebration of the fifth anniversary, etc.; in 2010, Traffic Broadcasting held a "visible" event With the purpose of "Broadcasting", it has launched 10 outdoor activities to have close contact with the audience, which has greatly enhanced the credibility of the media and the brand value of the media itself.
The Weinan traffic radio program will focus on traffic information and road condition information, highlighting the professional features of traffic. Further strengthen the brand image promotion and packaging of the program to further distinguish the brand characteristics of frequency programs and effectively "lock in" the mobile audience. Focus on building three brands: "909 Car Club", "Traffic Police Live Room" and "Today's Traffic" Column, "Car Music Style", "Food and Entertainment World", "Little Things in the Big City" and other music and food entertainment programs will help you travel easily. The hourly information, power information, highway conditions will be broadcast at the hour, and the traffic information, Civil aviation information, meteorological information, and highway traffic conditions are connected at three times a day, striving to meet the travel, life, entertainment and other needs of people on board, and provide timely and accurate information services for people traveling on the road.