Before the name change, “Yinyue FM” was a quite satisfactory name for this App. Because as long as you click on it, you will understand that this is an App that combines music with the reading of text and pictures to provide a dual audio-visual experience. But its shortcomings are also obvious, that is, in the process of word-of-mouth communication and marketing promotion, it is not easy for users to understand the intention and usage scenarios of this App.

At the same time, Lin Hai, the CEO of Shenzhen Menghai Technology Co., Ltd., the parent company of "Quiet Music", also found that there are four peak periods for users to use "Yinyue FM": 7 a.m. to 9 a.m., and 12 noon to 2 p.m., from 6 p.m. to 8 p.m. and after 10 p.m. This made Lin Hai start to wonder about the scenarios in which users use this app.

“When you get out of bed in the morning on your way to work, during lunch break, on your way home in the evening and before going to bed at night. Our understanding is that when white-collar workers in the city find it difficult to find their way through the intense work rhythm of the day, When they take a short break, they will open our app and slow down. This is our original intention of making this app," Lin Hai explained to Nandu reporters.

So, he and Wang Wei, the project leader of "Yinyue FM", came up with the new name "Bed Music", which sounds very scene-like, and "Lonely Bed, Warm the Bed with Music" "This slogan is quite fresh and slow life.