Investment Attraction is a topic that every company pays most attention to, and investment promotion meetings are also one of the fastest ways for companies to expand their outlets. An excellent company will always make clear plans for meetings throughout the year, hold appropriate meetings at appropriate times, and fully develop potential customer groups throughout the entire management and operation of the company. At the same time, it is also necessary to allow old customers to drive beneficial sales. In order to achieve these two effects, a conference marketing platform needs to be created. Because only by building a conference marketing platform can we achieve group training, education and communication and transaction results. During the operation of the company, you should pay attention to the theme and format that suits you. An excellent company will always hold several large-scale meetings throughout the year, either for year-end thanksgiving, holiday thanksgiving, weekend salon meetings, anniversary celebrations, or new project launches. All in all, we use all carriers and sufficient reasons to let customers know the products and love the company deeply. Finally, achieve the purpose of long-term cooperation with the enterprise. The conference platform should support customer needs and do its best to tap the love and confidence of potential customers. At the same time, a successful investment fair will also shape the company's local influence and reputation. Finding this reputation is the best engine to increase sales and the best pulling force for marketing. Therefore, if the company's sales are fixed in several large conference sales, and at the same time in the daily sales return operation, this will ensure the company's profitable operation in an orderly manner.
1: There should be early planning:
As the saying goes, you cannot fight an unprepared battle. Everything you do should be a step in the plan. The investment conference is just one of the company's annual operations plans. Many companies have not yet thought about how to hold the meeting, in what way, and what theme when the meeting is approaching? Some companies even occasionally have the idea of ??holding an investment meeting after hearing the news that others have successfully held a meeting. Or in some companies, as soon as the new super trader takes office, in order to show some achievements, the new official will blindly hold meetings without fully getting along with the company. The risk factor of such meetings is relatively high. Only when the overall planning and specific small adjustments are planned in advance can such a meeting increase the chance of success.
2: Clarify the plans and policies to be launched
In addition to good products, the pulling points of the plan are crucial to a successful meeting. Many companies are anxious to come up with plans just before a meeting, or they look around to imitate other companies' plans. Although borrowing a lot of money is a kind of wisdom, it is often difficult to imitate his spirit. If you only understand its surface, you will end up being a dog instead of a tiger, and the gain outweighs the loss.
Three: Clarify the purpose of the meeting
Understand the purpose of the meeting. You may find it funny when you mention this. Isn’t the investment meeting just for signing contracts? Of course, signing a contract is a must, but I believe that in addition to signing a contract, there will definitely be corresponding purposes and continued benefits. The purpose of a meeting may vary, but it should have a core purpose and additional purposes.
Four: Market Analysis
Data is the guarantee of success. Market research must be done before the meeting, such as the number of urban areas, population, target customer groups, and market consumption. level, consumption habits, and competitive product operation modes of the target market. Only after you do specific research will you know the feasibility of your plan. and cost accounting.
Five: Refining the highlights of the meeting
Nowadays, meetings in all walks of life are ordinary, causing customers to be tired of meetings, so invitations are now a thorny issue for conference organizers. The highlights of the conference are the main attraction for invitations. The highlights include the location of the conference, the lecturer, the strength of the organizer, the product policy, and the format of the conference
Six: Make early preparations
60% of a successful meeting depends on the preparation before the meeting. The design of the reward and punishment mechanism for conference personnel, and the design of invitation letters must have a clear theme and prominent highlights. Meeting personnel must understand the company's product policies and conduct personnel training so that every employee can work with enthusiasm and move forward toward goals. Preparation and inspection of bill of materials, invitation training and simulation drills before invitation. Program rehearsal, personnel division of labor, the program is not necessarily very professional, but it can determine the venue and location, material preparation, order signing training, statistics of intended customers, meeting process design, and process rehearsal.
Seven: Control of the links in the meeting
The layout of the venue should create an atmosphere, and the feeling should be consistent with the product culture. Staff reception should pay attention to details and distinguish between old customers and new customers, and discuss orders with staff when necessary. The setting of the meeting process should be attractive, and the lecturer's course and style should be suitable for the habits of the target customers. And the products and companies are virtually highlighted in the course.
Eight: Follow-up and collection after the meeting
Follow-up after the meeting occupies a certain proportion in the entire investment meeting. After the meeting, focus on following up with intended customers, making delivery arrangements for customers who sign orders, and confirming the meeting time in a timely manner. Especially for customer reminders after signing a contract, a timely summary should be made after the meeting, and a targeted reminder training should be conducted.
In summary, a successful meeting depends on the passion of the personnel and the control of each link. In short, the difficult things in the world must be done and the easy things in the world must be done and detailed.
It is a topic that every company pays most attention to, and investment promotion fairs are also one of the fastest ways for companies to expand their outlets. An excellent company will always make clear plans for meetings throughout the year, hold appropriate meetings at appropriate times, and fully develop potential customer groups throughout the entire management and operation of the company. At the same time, it is also necessary to allow old customers to drive beneficial sales. In order to achieve these two effects, a conference marketing platform needs to be created. Because only by building a conference marketing platform can we achieve group training, education and communication and transaction results. During the operation of the company, you should pay attention to the theme and format that suits you. An excellent company will always hold several large-scale meetings throughout the year, either for year-end thanksgiving, holiday thanksgiving, weekend salon meetings, anniversary celebrations, or new project launches. All in all, we use all carriers and sufficient reasons to let customers know the products and love the company deeply. Finally, achieve the purpose of long-term cooperation with the enterprise. The conference platform should support customer needs and do its best to tap the love and confidence of potential customers. At the same time, a successful investment fair will also shape the company's local influence and reputation. Finding this reputation is the best engine to increase sales and the best pulling force for marketing. Therefore, if the company's sales are fixed in several large conference sales, and at the same time in the daily sales return operation, this will ensure the company's profitable operation in an orderly manner.
1: There should be early planning:
As the saying goes, you cannot fight an unprepared battle. Everything you do should be a step in the plan. The investment conference is just one of the company's annual operations plans. Many companies have not yet thought about how to hold the meeting, in what way, and what theme when the meeting is approaching? Some companies even occasionally have the idea of ??holding an investment meeting after hearing the news that others have successfully held a meeting. Or in some companies, as soon as the new super trader takes office, in order to show some achievements, the new official will blindly hold meetings without fully getting along with the company. The risk factor of such meetings is relatively high. Only when the overall planning and specific small adjustments are planned in advance can such a meeting increase the chance of success.
2: Clarify the plans and policies to be launched
In addition to good products, the pulling points of the plan are crucial to a successful meeting. Many companies are anxious to come up with plans just before a meeting, or they look around to imitate other companies' plans. Although borrowing a lot of money is a kind of wisdom, it is often difficult to imitate his spirit. If you only understand its surface, you will end up being a dog instead of a tiger, and the gain outweighs the loss.
Three: Clarify the purpose of the meeting
Understand the purpose of the meeting. You may find it funny when you mention this. Isn’t the investment meeting just for signing contracts? Of course, signing a contract is a must, but I believe that in addition to signing a contract, there will definitely be corresponding purposes and continued benefits. The purpose of a meeting may vary, but it should have a core purpose and additional purposes.
Four: Market Analysis
Data is the guarantee of success. Market research must be done before the meeting, such as the number of urban areas, population, target customer groups, and market consumption. level, consumption habits, and competitive product operation modes of the target market. Only after you do specific research will you know the feasibility of your plan. and cost accounting.
Five: Refining the highlights of the meeting
Nowadays, meetings in all walks of life are ordinary, causing customers to be tired of meetings, so invitations are now a thorny issue for conference organizers. The highlights of the conference are the main attraction for invitations. The highlights include the location of the conference, the lecturer, the strength of the organizer, the product policy, and the format of the conference
Six: Make early preparations
60% of a successful meeting depends on the preparation before the meeting. The design of the reward and punishment mechanism for conference personnel, and the design of invitation letters must have a clear theme and prominent highlights. Meeting personnel must understand the company's product policies and conduct personnel training so that every employee can work with enthusiasm and move forward toward goals. Preparation and inspection of bill of materials, invitation training and simulation drills before invitation. Program rehearsal, personnel division of labor, the program is not necessarily very professional, but it can determine the venue and location, material preparation, order signing training, statistics of intended customers, meeting process design, and process rehearsal.
Seven: Control of the links in the meeting
The layout of the venue should create an atmosphere, and the feeling should be consistent with the product culture. Staff reception should pay attention to details and distinguish between old customers and new customers, and discuss orders with staff when necessary. The setting of the meeting process should be attractive, and the lecturer's course and style should be suitable for the habits of the target customers. And the products and companies are virtually highlighted in the course.
Eight: Follow-up and collection after the meeting
Follow-up after the meeting occupies a certain proportion in the entire investment meeting. After the meeting, focus on following up with intended customers, making delivery arrangements for customers who sign orders, and confirming the meeting time in a timely manner. Especially for customer reminders after signing a contract, a timely summary should be made after the meeting, and a targeted reminder training should be conducted.
In summary, a successful meeting depends on the passion of the personnel and the control of each link. In short, the difficult things in the world must be done and the easy things in the world must be done and detailed.