Sony Records

Representative artists: Faye Wong, Jay Chou, F4, Leehom Wang, Karen Mok, Liming, Coco Lee, You Hongming

Tracing back to Sony Music ) history, the earliest Columbia record company was established in 1890, affiliated to Corz, one of the three major television networks in the United States (the others are NBC and ABC), and has historically been associated with PolyGram , Bertelsmann are also known as the three major record groups. The company produced the world's first 12-inch LP in 1948, and set up a branch in London in 1965, becoming a record group spanning Europe and the United States. In 1989, Columbia Records was acquired and merged by Japan's Sony consortium for US$2 billion. The original Columbia and Corz trademarks were abolished and the new Sony Music and Sony Classical trademarks were used to release records, becoming one of the five major record groups in the 20th century. Sony Records owns Columbia Records, Epic Records, Sony Classical, Leqacy Recording, Sony Nashville, Sony Wonder and other brands.

Looking at today's Chinese music scene, Sony Records has become the well-deserved ace boss with its strong strength and golden lineup of many Chinese first-line singers. Sony Records established Sony Columbia Music Co., Ltd. in Taipei in the early 1990s to enter the Chinese music scene. Different from the mainstream Hong Kong and Taiwan pop music at that time, Sony Records entered the Chinese market with a popular Westernized music route. Throughout the 1990s, Sony Records boldly introduced Western pop music elements such as Ramp; Coupled with the good quality of records by Meng Tingwei, Peng Ling, Lin Zhixuan and others, Sony's record business was beginning to take shape in the late 1990s.

Sony Records ushered in a truly glorious period after two thousand years. Not only did it create the idol myth of F4, but it also spent a lot of money to recruit people, and went all out to build SONY's "top flagship" with fashionable and diverse styles. In two years, they obtained the record distribution rights of Jay Chou of "Alfa Music" and Faye Wong of "Silver Fish Music" in one fell swoop, acquiring two absolute aces in the Chinese music world. At present, Sony Records has male singers Jay Chou, Adu, Wang Leehom, Ming Lai, Wu Sikai, and Yu Chengqing. Female singers Faye Wong, Jolin Tsai, Mok Wenwei, and Coco Lee, both old and new, have distinctive personalities. Idol groups F4, Komi Xiaozi is even closer to the young audience. Compared with other big companies, Sony Records has more elite troops and strong generals, and the respective promotions of many big names are also quite successful. Strong capital, keeping up with the mainstream, diversified music, detailed market, and being targeted are the success of Sony Records, which also allows them to successfully stand at the commanding heights of the Chinese music scene.

However, there have always been objections to Sony's positioning of high-priced records. However, for Sony Records, which is known for its scale and singers, the future prospects are still quite optimistic.

Warner Records

Representative singers: Zhang Huimei, Na Ying, Stefanie Sun, Sammi Cheng, Aaron Kwok, Sun Nan, FIR

Warner/Wea Group was the leader of the 20th century One of the five largest record groups in the world, it was originally part of the Time Warner Group, which owns Hollywood's Warner Brothers Film Company, Time Magazine, Fortune Magazine, CNN Cable News Network and other media giants. Warner Bros successfully entered the record industry in 1930 with the acquisition of Brunswick Records. Later, in 1968 and 1970 respectively, Atlantic (Atlantic) and Elektra Nonesuch were merged into two record companies, and Warner Records Group (WEA) was established.

In recent years, Wea has successively taken over the French company Erato, the German company Teldec, and the Finnish company Finlandia. In March 2004, Time Warner officially sold its Warner Music Group to a company headed by former Universal Group President Edgar Jr. for $2.6 billion. The American Bronfman Investment Group, led by Edgar Bronfman Jr., subsequently experienced huge personnel turmoil within Warner Music Group (WMG) and announced a series of restructuring measures.

In 2003, Warner Music (Chinese) Company entered the Chinese market exactly ten years ago. In 1992, the famous Taiwanese local record company UFO was controlled by Warner. In 1993, Warner officially acquired UFO Records and established Warner Taiwan Records, marking Warner's full entry into the Chinese music scene. Although UFO Records was acquired, the record copyrights of original UFO singers Wang Jie, Tsai Chin, Aaron Kwok, Jiang Yuheng, Ye Qianwen, Su Rui, Zhang Yusheng, Chen Baiqiang, Lu Fang, and Lin Yilian also belonged to Warner, but Warner's development was not smooth in the 1990s. As the contracts of its singers expired, Warner was once faced with the dilemma of Sammi Cheng, one king and one queen supporting the overall situation. The most noteworthy thing about Warner Records in the 1990s is that in 1995, Zhu Zheqin Dadawa was successfully introduced to the world market. "A Sister Drum" was simultaneously released in 56 countries and regions, becoming the first global release and sales volume in the history of international records. The highest-quality Chinese album, it has aroused strong repercussions in the international music scene.

The real rise of Warner Records began around 2000. After Zhou Jianhui became the new general manager of Warner Greater China in 1998, Warner acted as the agent for the distribution business of EEI Records, which owns Gigi Leung and Leo Ku. In addition, Warner has set its sights on Taiwan and the mainland market, signing two big names, Zhang Huimei and Na Ying, in both places. It has also successfully created the popular little diva Stefanie Sun, and Sammi Cheng is based in Hong Kong, forming Warner's unique "Tianhou Palace" . In addition, Warner focuses on the mainland market and has signed contracts with "Wheatfield Music", an independent brand specializing in campus music, and "Pule Music", which is based on the concept of professional performing arts management. Both of them have become Warner's franchise brands. Warner Wheatfield's Pu Shu, Zhou Xun, Lao Lang and others, as well as mainland's top male and female singers Sun Nan and Na Ying, have all been recruited, which has undoubtedly expanded Warner's brand connotation and mainland influence.

At present, in addition to the "four queens" (Zhang Huimei, Na Ying, Stefanie Sun, Sammi Cheng) and the "two kings" (Aaron Kwok, Sun Nan), Warner also has artists such as Tanya Chua and Ma Ji. Warner's success relies more on its huge number of big-name singers to seize the market. Relying on the experience of international promotion, their independent development space and relatively fixed market, they avoid the confusion between female singers. In addition, Warner Music is still mainly commercialized mainstream music from Hong Kong and Taiwan. How to expand a single music form, overcome the weaknesses of male singers, and break through the inherent big-name appearance has become a major issue in determining Warner's future development.