Due to the use of the map of China in the presentation, Dior, a famous French fashion brand, followed the footsteps of many big names and touched this insurmountable bottom line. In the early morning of October 17th, Dior made an urgent apology, saying that he had "sincere love" for China.

The main reason is that Dior doesn't want to follow suit and lose the huge market of China.

At 8: 3 last night (19th), Dior's Spring/Summer 22 ready-to-wear collection show was held in Shanghai as scheduled. However, after the closing of the party, it once became a "red song party", and the live background music actually played My People，My Country!

But up to now, Dior has not explained why the red song was suddenly released.

this storm started on October 16th. On the same day, Dior came to a university in China to carry out a campus presentation. However, the map of China stores they showed obviously lacked Taiwan Province and other areas. After being discovered and questioned by the students on the spot, the person in charge of the presentation also talked nonsense, saying that it was because Taiwan Province was too small.

The live video was quickly spread on the Internet. At 2 o'clock in the morning on the 17th, Dior issued an urgent statement through Guanwei, stressing that the wrong remarks of individual employees do not represent the position of the parent company LVMH and the brand. The company has started an investigation and promised to deal with it seriously. "Dior's sincere love for China is beyond doubt."

In recent years, foreign companies' lack of attention to China's territory and sovereignty has become more and more frequent, and there have been many mistakes and apologies. In August this year alone, well-known international luxury brands such as Versace, Coach and Givenchy apologized for "undermining China's sovereignty". Even the domestic hit drama "Dear, Dear" has appeared a "problem map".

In view of this, the Ministry of Natural Resources completed the verification and rectification of the official websites of 29 Fortune 5 enterprises in the first half of this year, and released an official "tutorial" in early August to help ordinary people quickly identify the "problem map".