The e-label of NetEase Cloud Music stands for "dirty label", which means that the song contains swear words and the lyrics are explicit and unhealthy. There are other logos such as E xplicit, which means dirty version; C lean, which means silenced version; Live, which means live version; Remix, which means mixed version; Radio Edit, which means outside broadcast version.

NetEase Cloud Music is a music product developed by NetEase. It is the result of NetEase Hangzhou Research Institute. Relying on professional musicians, DJs, friend recommendations and social functions, the online music service focuses on playlists and social networking. , big-name recommendations and music fingerprints, with playlists, DJ programs, social networking, and geographical location as the core elements, focusing on discovery and sharing.

The product was officially released on April 23, 2013. As of April 2017, the product has included clients for nine major platforms including iPhone, Android, Web, Windows, iPad, WP8, Mac, UWP, and Linux.

On January 16, 2015, NetEase Cloud Music won the "Outstanding Visual Design Award of the Year" from Baidu China Good Application.

On June 11, 2019, NetEase Cloud Music was selected into the "2019 Forbes China's Most Innovative Companies List". On September 6, Alibaba, as a leading investor, led a US$700 million financing in NetEase Cloud Music.

In May 2021, NetEase Cloud Music’s listing application showed that the company’s revenue grew rapidly to RMB 4.9 billion in 2020. Net loss increased to RMB 3 billion in 2020. The number of monthly active users of online music services increased to 180.5 million in 2020. The number of monthly paying users of online music services increased to 16 million in 2020.

At 9:30 am on December 2, 2021, NetEase Cloud Music, the first share of the global music community, was listed on the main board of the Hong Kong Stock Exchange through the "Cloud Gong" method, with the stock code 9899.