: Considering that a large part of the customers of jewelry stores are students, generally speaking, you should choose a place where there are many young people, especially fashion trendsetters, such as in the university town or near the university high school. Of course, the bustling commercial street is ok, but generally speaking, I don't recommend it.
decoration: the decoration is not as luxurious as a hotel, but it must be as fashionable as possible. In itself, jewelry is a popular trend. When decorating, you must pay attention to style, standardization and conspicuous, strengthen the brand's emotion and times, and make the storefront design and signboard become your own free advertisement. Generally speaking, the specialized expenses should be kept within 3,. 3, is for boutiques. (1,-2, is about 2-4 square meters.) Of course, it cannot be generalized. The specific decoration expenses are based on the consumption level of various places. What is needed is: the shelf price in 48 yuan is all-steel structure, with a height of 2 meters and a width of 1.6 meters. Of course, this price is the highest. Counters, spotlights and other necessary products.
purchase: purchase must be based on local culture and customs; The price must be based on the age group of the consumer groups around you, the consumption level and income of the city; Service must be in place, which is the foundation of modern business.
all kinds of goods: it is generally better to purchase goods for the first time with a budget of 5, yuan. Of course, the goods can only be paved with 3, yuan, including makeup series, headdresses, hand ornaments and other jewelry series, key chains, cartoon puppets, porcelain doll and other gift series. Goods should be high-grade and low-grade to meet the needs of different consumers. It is best for the goods to have characteristics. People nowadays pay attention to personality.
goods type:
silver jewelry: rock crystal: jade jewelry: natural jade: glass jewelry: diamond jewelry: gem jewelry, men's jewelry: simulation jewelry, gold and platinum jewelry: fashion jewelry: cartoon boutique: lovers' flannel dolls, couples' gift sets, gloves, watches, umbrellas and scarves, cups, tableware, perfume, MP3 music boxes
If the purchase quantity is not large, Considering that the problem of freight can be the principle of proximity, there is not much room for choice of styles, and it is difficult to grasp the trend. For friends who don't have high-quality national or even global distribution centers in the local area, they can choose to purchase goods online, which will better grasp the latest fashion trends and save the time and capital cost of going back and forth, but only if the purchase website is novel and complete in style, and more importantly, it is reliable in quality. Because online purchase is more about after-sales service, if the quality is not guaranteed, the return freight fee will be very high, and there will be a lot of unnecessary troubles. At present, goods from Jiangsu and Zhejiang, such as Yiwu small commodities, are gradually becoming synonymous with low-end, of course, the price is also cheap, and excellent high-end boutique factories are basically concentrated in Guangdong, so everyone should be targeted when purchasing goods and do it according to their own positioning and consumer groups.
Do you want to join? Many people don't know whether they should join or not. In fact, there are advantages and disadvantages to joining or not. The advantages of choosing to join the store are that the headquarters will provide free membership cards, POP image cards, publicity and inkjet materials, and annual sales of 15, yuan to 2, yuan will also get a certain rebate; The disadvantage is that you have to pay an initial fee of 1, yuan to 15, yuan, in addition to a deposit of several thousand yuan. Of course, if you have vision and sales experience, you can open a store smoothly without joining.