It is best to pay attention to the following points when playing music in shopping malls:

1. Music playback needs to match the positioning of the shopping mall. The background music is different in different shopping malls.

For example, high-end shopping malls generally feature pure music, with common instruments such as saxophone, piano, etc., creating a refined and elegant atmosphere. Concerts in trendy shopping malls are more dynamic and have more electronic elements, while mass-market shopping malls may have more old songs because the consumer group is mainly older people.

As the music administrator of the mall, we need to observe who the main customers of the mall are and choose the music to play accordingly.

2. You need to pay attention to the overall volume balance

When you are playing a long sequence of music, you need to pay attention to the fact that all the volumes in this music are in a balanced position. Excessively high volume will take away customers' attention to the product and even cause customer disgust. Too low a volume will destroy the original music atmosphere and lead to a strange silence. I believe everyone has experienced the strange feeling of a noisy classroom suddenly becoming quiet when they were in school.

So, after setting the unified volume, you need to listen to see whether the volume of each piece of music played in the current environment is similar.

3. Make certain adjustments according to customer psychology at different times.

The music played in the mall at different times is different. For example, country music is often played in the morning. The sound of country music is warm and the melody is light, which is more in line with customers' feeling of refreshing morning. But it is not suitable to switch to the evening. There are more people in the evening and the shopping mall is already lively. It is much better to play dynamic music at this time

4. Pay attention to the overall balance and dynamic changes

Music throughout the day should be in a balanced state, and try not to have sudden changes in style. But we should also be careful about the style being too uniform. Research shows that when music styles begin to change, customers’ consumption behavior often begins to change. For example, customers who are taking a break will get up and walk around. The dynamically changing music style will not easily make the mall boring.

Here I can recommend you a more suitable plan for daily playback

High-end shopping mall | morning | energetic and cheerful

Mall cafe | afternoon | soothing Jazz

Urban Shopping Mall｜Evening｜European and American Fashion

Hope it will be helpful to you~