As a huge e-commerce kingdom, Alibaba's traffic, attention and influence are amazing. Alibaba set out to use its leading edge and resources in the e-commerce industry to provide support for other industries, and the support for the music industry will undoubtedly change the whole industry.

Alibaba Music plans to rely on the big data generated by hundreds of millions of users in Alibaba to realize cross-border marketing and artist brokerage of digital entertainment, and export it to record companies and musicians in reverse, so as to open up the core thread of Alibaba Group's "data" and "entertainment" and link Alibaba's all-platform resources, so that musicians can push out their works through Alibaba's platform, so that more listeners can feel the charm of their works, and at the same time, they can provide services for Alibaba platform sellers and brands, and finally develop their own greater commercial value. No matter for the music industry or the musicians themselves, the space for promotion and imagination will increase geometrically.

The ultimate goal of Ali Music is to build a platform that can accommodate the whole music industry chain, so that users can not only get a one-stop music service experience through the platform, but also realize the production, promotion and sales of music content.

with the continuous evolution of internet music industry in China, after paying huge copyright costs, how to make precious resources create more value through integration and realize self-sufficiency in music business has become an important topic for major internet companies. Perhaps Ali Music's attempt at cross-border marketing of digital entertainment and artist brokerage will explore a brand-new road of resource integration.