5 Bar Event Marketing Plans
An event plan refers to a written plan specified for an event, specific action implementation details, steps, etc. An activity plan refers to a written plan for specific activities to be carried out, and detailed analysis and research of each step to ensure the smooth and successful execution of the activity. Now I bring you a bar event marketing plan, I hope you like it! Bar event marketing plan 1
Event declaration:
Women’s Day is a festival for all female friends to cherish themselves. Let's get together at ____, and meet on the night of March 8th. Let’s chat, communicate, drink, and play games together, and have a beautiful carnival night at ____ Bar! Looking forward to your participation!
The event promotion poster is divided into 2 parts:
The first part is very clear Promotional posters with single discounts, such as: ____ Bar "March 8th Women's Day" is polite, every lady will give you a surprise when you enter, while supplies last! First come, first served! Phone number to reserve a seat: __
The second copy is a promotional poster of the event content. Place the two completed posters next to the recruitment.
Text message sent to members:
Women’s Day, cheers for women! Gather at ____ bar to communicate, drink, play games, and have a beautiful night! Same thing Men who care about women are welcome to participate in the event, as long as they can stay sane among beautiful women.
Event promotion methods:
1. Promote in various forums, mobilize all bar staff, and publish news about bar activity discounts when surfing the Internet, such as ____ Bar "March 8th Women's Day" "Courtesy, as well as part of the activity, etc.
2. By word of mouth, after the event is confirmed, the waiter will announce the event on March 8 to all bar guests, and the DJ will promote it on-site a week in advance.
3. Poster promotion
4. Leaflet
5. Member SMS notification.
Event discounts:
1. Women who come in before 9:00 that night will receive beauty gold cards and photography gold cards, first come first served!
2 . If you make a reservation by phone before 8:00 that night, you will receive a free set of red wine.
Activity content:
9:38-10:00 The first round of warm-up activities, suitable for games when there are few people, put the billiard balls into the carton, all female friends present Everyone can come up and touch the ball. Anyone who touches 3 or 8 will get a prize. Those who touch 3 will get a voucher of 100 yuan! Those who touch 8 will get a red wine coupon, and a special red rose will be ordered at ____ Bar . The remaining women who have not been touched will receive a participation award, a small doll.
10:30-11:00 The second round of activities, pair against match!
Before the game, the waiter will put a numbered label under each table, and the host will draw lots, or A specific guest draws lots, what number is drawn, and when the number comes on stage, the hands and feet work together to rock, paper, scissors, that is, both parties use rock, paper, scissors to determine the winner. The feet must also play at the same time. Only when both hands and feet win the other party, the game is over, and the draw is Those who are drawn but are not matched are required to go on stage with a wine glass filled with wine. Friends who have not participated in the game can also come on stage with a wine glass filled with wine. Bet on which side will win, and the loser will drink the wine in the glass. After the game ends according to the time, this must be the time when the crowd is the most crowded. At this time, all female guests in the audience are invited. If there are not enough women, the lead dancer and waiters can come on stage. The bar will prepare champagne. At this time, the bar will prepare 8 pieces. For the airplane, the lucky woman who hits 3 or 8, or the woman who wins the rock-paper-scissors game, or the host's designated candidate, holds the airplane in hand, closes her eyes and flies to the audience, and selects two men from the audience, holding fireworks. , when the host announced that he wished all female friends a happy holiday and all the people on the stage clinked glasses together, two men in the audience set off fireworks, reaching the climax of the event. Then the host announced the following program content, such as band performances and lottery draws.
11:30-12:00 Violin or saxophone.
12:00 - Lottery.
Preparation before the event:
1. The DJ needs to prepare a special CD to play during the host's speech. The melody is required to be grand, such as some powerful marches. Enhance the atmosphere.
2. The male host will be __, and the female host will be __. The host should dress appropriately, and the female host should wear a skirt. The two hosts need to know the details of the entire event, and the speech draft will be discussed together.
3. With the cooperation of bar staff, the second round of games requires bar insiders to demonstrate the game on-site.
4. There must be a low table on the stage. To place wine glasses, ball boxes, prizes and other items.
5. Prepare 2 vouchers and indicate the validity date and stamp.
6. The waiter is going to put a number on the bottom of each table. In the second round of the game, all guests will enter the stage through the number on the bottom of the table.
7. In the early stage of the event, if time permits, you would like to rehearse. This way the coordination will be more harmonious that night. Bar activity marketing plan 2
In order to enliven the atmosphere of Valentine's Day and increase the popularity of this bar, the following activities will be held on Chinese Valentine's Day. Please pay attention to all units:
Theme Activity 1: Open My Heart Lock
Participants: Single men and women
Purpose of participation: Come quickly! Come to the bar to find the key to your heart!! Open the door to her heart!!! I believe you will have true love! Can find the key to open her heart!
Activity introduction:
1: Happy lock, looking for a beautiful woman
Boys participating in the activity on Valentine’s Day night will receive a With the love key, girls will get randomly distributed heart-shaped numbered hand cards. At the beginning of the activity, boys try to use their own love keys to open the love lock. Each person only has 5 chances at most. Successful boys find the corresponding love hand card according to the number on the lock. , can't_The locked person is out
2: True interaction
Boys and girls face each other, and each person asks a question of interest to the opposite sex (you can specify a specific person). After the question is over Choose your favorite person from each other. If you can't find the person you like the most, you will end the participation.
2: Passionate skewers
Perform a passionate action with the person you like the most. Participants who are welcomed by the venue will receive a special Valentine's Day gift provided by True Love Bar.
How to participate in the event:
Come to True Love Bar to register on-site from now until August 20
The number of places is limited, please hurry up
Activity props: happy lock, love key, love hand card, your enthusiasm
Theme activity two: Heart flowers for Who is in full bloom
Participation targets: Guests who wish to use flowers to express their deep love on a beautiful Valentine’s night
Participation purpose: Heroic pride, vowing to win the Oiran
Activities Introduction:
Live auction of a bouquet of blue enchantress roses and a bottle of collector's edition wine provided by the True Love Bar. The successful bidder will receive a special love wine card, which can only be used after signatures of both parties. The meaning of the gift is wholeheartedness. , forever, True Love Bar witnesses true love.
The top 5 participants who are closest to successful bidding will receive a bouquet of flowers provided by True Love Bar for free.
Event props: Blue Demon Ji Rose, collector’s edition wine, 5 different bouquets of flowers, your passion
Theme activity three: True confession
Participants: all guests
Purpose of the activity : Express your most sincere love to her/him in your heart on a special day, and say it out loud if you love her/him.
Activity introduction: True Love Bar provides you with a loud voice on this wonderful night An opportunity to express love, a special true confession on a special day, how can you not touch her/him? The most creative true confession, True Love Bar will give you a Valentine's Day gift to wish you a happy occasion.
Activity props: Sincere love, the courage to express loudly
Time arrangement: Theme activity one 15-30 minutes, theme activity two 15 minutes, theme activity three 15 minutes. Pay attention to the rhythm and time< /p>
1. The overall idea of ??the Qixi Festival activity plan in shopping malls
Qixi Festival, as a unique Valentine’s Day in China, is a must-celebrate festival for young people today. The shopping mall's Chinese Valentine's Day activity plan mainly follows the "Chinese Valentine's Day" themed large-scale promotional activities to create a strong Valentine's Day promotional atmosphere.
Since gold jewelry is a must-have product for Valentine's Day, the main products of merchants are gold jewelry.
2. Shopping mall’s Chinese Valentine’s Day activity plan event time
20__.__.__ (Saturday)
3. Shopping mall’s Chinese Valentine’s Day activity plan and store layout
Since Chinese Valentine's Day is when the Cowherd and the Weaver Girl meet each other once a year through the Magpie Bridge, a Magpie Bridge was set up in the shopping mall. The main doorposts were decorated with green plastic grape vines to resemble a grape trellis, creating a romantic atmosphere for Valentine's Day. . Bar event marketing plan 3
Theme party: Carnival Christmas Hot Party and New Year’s Day Carnival Party
Time: December 24, _ year - January 1, _ year Day (***4 days)
Address: babyface (Samsung Bridge)
Phone: ________
Purpose of the event:
Celebrate Christmas in a fashionable way. You will be accompanied by festive wine and winter cheer tonight! Christmas at night will make every guest feel the enthusiasm of the night for you and the blessings of Christmas! Merry Christmas!
1. Activities Objects
(1) Market Analysis
(1) Christmas is the biggest festival in the West. People dress up in costumes and prepare for the event on this day. Feast, exchange gifts, and enjoy the carnival. In recent years, Christmas has also become popular in our country. Every day on this day, the streets are decorated with lights and the windows are spray-painted with exquisite Christmas-related patterns. Many young people and teenagers go in groups to eat Christmas dinners and participate in bar Christmas parties, so this bar should Pay attention to this consumer group. In addition, middle-aged consumers are also a relatively large consumer group in our bar.
(2) New Year’s Day is a legal holiday in our country and comes with Christmas. On this day, consumers will also visit bars, get together with friends and family, or celebrate with couples in love. Therefore, promotions on New Year’s Day should also be fully considered.
(3) During the festival period, people will be infected by the festive atmosphere of the festival and generally feel happy. There is an impulse to consume, so during the holidays, high-profit, diverse wines can be launched and gifts can be given.
Theme: Carnival Christmas Hot Party and New Year’s Day Carnival Party
(2) Activity Content
The bar will feature beautiful music, exciting Excellent performances, mellow wine, preferential prices, sincere service, warm atmosphere, and dedicated service to guests. Let every guest have a joyful and unforgettable holiday,
1. All guests can participate in listening to the Christmas bells for free
12: The full bells will bring you good news Good luck, I wish you happiness, health and luck!!!
A. Lucky Draw
Each guest will get a lucky draw ticket. A draw will be held at the end of the event.
1 first prize: {free} (to be determined)
2 second prizes; {free} (to be determined)
3 third prizes ：Christmas Lucky (to be determined)
2. Program Arrangement
A. Christmas Eve: We will provide you with an exquisite Christmas series, give you gifts with a bar, hold a hot dance party, and lucky draw , and there is Santa Claus to entertain.
B. Arrange guest performances (3-4 slots) "To be determined"
2. Venue layout
(1) Venue layout
The Christmas house at the entrance of the bar is decorated with various colorful paintings printed with Christmas, and the snowman (Tengtu) (Santa Claus) (gifts) in the passageway is hung with some Christmas festive ornaments and Merry Christmas and other words inside the venue. There is a 2.5-meter Christmas tree at the door. There are seven-color light bulbs hanging on the coconut tree. The lights are turned on at night. (It is best to arrange carpenters to make a wooden house)
1. There is a Santa Claus at the door to greet guests on Christmas Eve. During business, they should constantly appear in the venue and hand out gifts. All the waiters in the bar should wear Santa Claus hats.
, prepare the lottery boxes and Christmas decorations on the stage`
(2) Personnel Arrangement
1. Manager: Fully responsible for reception, formulation and implementation of business projects, and cost control ; Provide administrative leadership and be responsible for the deployment and use of employees and the management of related personnel. Publish news and information to the outside world and coordinate advertising activities.
2. Greeting staff: Responsible for specifically undertaking scheduled reception services,
4. Cashier: Responsible for daily settlement work accurately and quickly, consciously abiding by financial disciplines and financial systems, daily income Cash reconciles with books.
5. Bartender: Perform fancy bartending performances
6. Venue leader: Supervise the waiters in their team to complete tasks with high quality and efficiency, and check the appearance and service of the waiters Maintenance, upkeep, and cleaning of the area.
7. Waiter: Provide high-efficiency and high-quality services, obey the foreman's arrangements, do all work according to standards, try to help guests solve various problems, and report guests' questions and complaints when necessary Report to the foreman promptly for resolution.
8. Sound engineer: Provide high-quality and efficient sound services, maintain sound equipment, and do repair work to ensure business.
9. Purchaser: Purchase raw materials and various equipment in batches according to the bar plan.
10. Electricians and engineering technicians: Do a good job in testing and maintaining equipment circuits.
11. Stage manager and DJ: several actors: responsible for the program performance and music of the entire event.
12. Select 2 service staff to pretend to be Santa Claus.
3. Preparation and publicity work
1 Develop promotional menu (replace the current drink card)
2 Develop event program (arranged by the stage manager) )
4. Advertising.
1. Television advertising spreads quickly
2. Radio advertising
3. Newspaper advertising (cost should be considered, this item is determined by the leader) < /p>
4. Promotional materials pop_2 advertising inkjet bar activity marketing plan 4
(1) Overview of activity elements
Activity name: Yulin MUSE Bar New Year’s Day activity planning
>Activity theme: Muse Golden Reunion Night
Activity location: MUSE Bar in Botu Home, Jiangnan Avenue
(2) Activity purpose
1 , Lead the bar industry, create fashionable brand culture, create a good image of the bar, and improve its popularity and reputation.
2. Expand the social influence of this bar and attract attention and concern from all walks of life.
3. "Inform widely" the achievements of this bar so as to attract customers.
4. Let elites from all walks of life who have supported this bar look forward to the future together, thereby laying a good foundation for further cooperation in the future.
5. Through this activity, we will enhance the team spirit and sense of responsibility of all employees in the bar, thereby creating a new starting point for ourselves.
(3) On-site process of the Lantern Festival event
At 16:00, all the staff at the early stage layout will be in place and start laying carpets, arranging on-site balloons and other work to ensure that the preliminary stage is completed before 19:30 Preparation work
From 19:30 to 21:00, guests will be received. The front hall will do a good job of welcoming the guests, wearing corsages or hand flowers for the guests, and guiding the guests to enter.
21:20-21:50 The stage department is responsible for music playback. The host or singer will be familiar with the event process during this period and be fully prepared for the host to drive the atmosphere of the scene.
Event time: December 31, ____
21:50-22:45DJ controls the atmosphere
22:45-22:55Singer ShowTime
22:55-23:55 DJ music controls the venue, with a reunion carousel activity interspersed in the middle. The host invites guests to come on stage to participate in the interaction. When the carousel is turned, the music is as passionate and inspiring as possible. This activity has rewards and punishments, and the host People organize their own language expressions.
23:55-24:00 Birthday song, no matter whether the live music control is accurate or not, when the time comes, the whole audience must enter the birthday countdown
00:00-00: 10MC singer Sound Wave Show, all the staff in the venue drive the atmosphere
00:10-00:20 The chief bartender’s bartending show, the cocktail made will be the prize for the winner of the reunion carousel, if no one draws , the bartender chooses a free drink for any girl present to liven up the atmosphere.
After 00:20, the music director will be responsible for arranging the performance process
(4) Division of labor in the organization and arrangement of Lantern Festival activities
1. Transportation arrangements:
The security department is responsible for arranging parking of passenger vehicles and maintaining on-site safety
2. Guest invitations:
Try to do Jay’s promotional advertising in the early stage, and the music director is responsible for arranging the details of the singer’s performance and performances by other artists.
3. Welcoming guests in the front hall:
Welcoming guests in the front hall is a beautiful scenery in the event ceremony. It is necessary to make early division of labor arrangements and training on reception precautions. Arrange designated personnel to greet guests and wear hand flowers for guests.
The girls who were greeted by the reception staff were required to wear makeup that night, and the lip color was mainly bright red. Visitors at the front desk must wear light makeup and red lips.
4. On-site director:
Managers are responsible for the deployment of on-site resources, handling of emergencies, etc.
5. Kitchen Production Department:
Specially recommend a golden dumpling, the glutinous rice balls are wrapped in shredded coconut and fried, then plated and decorated.
Golden Tuan Tuan Yuan can be sold as a special snack or as a set meal.
6. Floor attendant:
Arrange 3 people to assist in the early stage preparation, and the management staff are not included in the 3 people;
You must be careful on the night of the event In the workplace, we greet people with a smile, treat guests politely, and actively recommend "Golden Reunion Tangyuan" and wine packages, membership registration, etc.
(5) On-site scene layout
The on-site layout is in line with the Spring Festival; the venue is based on red, creating a festive atmosphere, showing high-end and enthusiasm for development and rapid development. And effectively make people known and leave a deep and unforgettable impression.
[Stage]
Red carpet laid on it
[Balloon pillar guide]
Quantity: 8
< p> Materials: 8 iron welded movable ball columns, several balloons surrounding them to form balloon columns, golden balloon columnsLayout: from the main entrance stairway to the entrance of the passage
[Red Carpet]
p>Quantity: 50 meters long
Layout: from the main entrance stairway to the passage entrance
[Others]
Several balloons, mainly red and gold , the infield is decorated with purple and silver
200 flowers for visitors, ladies entering the venue
1 smoke machine
1 reunion carousel
Several glowing red lanterns
80 long red lace flowers
(A detailed list of items is attached to the purchase) Bar event marketing plan 5
Event title: "Angel in the world" Angel Temptation-Passion Party
Event address: "Niu Bar. Ludburg" bar
Event time: December 26, 20__ Until December 27, 20__
Activity slogan: Cold winter, white snowflakes, beauties from the sky, descend to the mortal world. On December 16 and 27, in a legendary bar, the angels will Come together and bring everyone a passionate night.
The purpose of the event: to find a space for healthy entertainment and happy friends for urban people. Purpose of the activity: Steadyly enhance the brand of the "Niuba. Ludburg" bar and western restaurant, further increase the popularity of the bar and increase turnover.
1. On-site environment layout
The interior of the bar is dominated by black and white, with mainly inkjet portraits outside the bar and promotional posters inside the bar. Then add red flowers, white gauze, and black and white balloons to simply embellish the entire venue.
All employees are expected to maintain a professional smile and provide all services that day.
2. Activity Creativity
Angels are in the world. Every girl was once a tearless angel. When she meets the man she loves, she sheds tears and the angel falls. The world becomes a girl, so boys must not let down girls, because she has given up the entire heaven for you.
3. Event Schedule
21:00-21:30-Sign in, enter the venue
21:40-21:50 – MC speech, announcement Event details
21:50-22:20 – Band performance time
22:20-22:50 – The party officially begins, free dance by DC and guests
< p> 22:50-23:30 – Game time, try to relax the guests’ body and mind, and bring more laughter to everyone23:30-24:00-Free dance between DC and guests
23:00-23:40 – Bar band show
23:40-00:20 – Second round of game session
00:20-01:00– Hot dancing time.
01:00-00:20 – Passionate performance by the band (one song per person)
00:20-00:30 – Award judging time, awards will be given out on the spot
p>
00:30-01:30-Hot dance + free activities
01:30-02:00-Solo show
02:00-End of event--- ---Guests left in an orderly manner to receive souvenirs 4. Target positioning:
Business guests, corporate groups, white-collar workers and above are consumer groups with medium and high incomes 5. Mini-games during the event:
1. Place 3 bowls vertically at both ends of a table. Fill the bowls with 1/3 of the flour. Place a ping pong ball in each of the two bowls near the table, and then stand one on each side. People, whoever blows the ping pong ball into the third bowl first wins. This game can adjust the atmosphere very well, and it is also very annoying!
2. Separate men and women, two groups of people pass the playing cards by mouth, the first to pass the cards wins
3. Step on balloon. Put two people in a group with balloons tied to each foot. Let them step on each other together and see which group has more balloons left on their feet after a certain period of time. The group with the most leftovers is the winner.
4. First prepare some questions and a newspaper.
Rules: A man and a woman stand on the same newspaper and start to answer questions (the questions should be based on the Niu Bar itself as much as possible. Or all kinds of weird questions.)
If you answer the question incorrectly, the newspaper will be cut in half and continue
If you answer the question correctly, ask the next question
Men and women cannot touch each other when answering questions. Things other than newspapers
There are a total of 20 questions. After the questions are asked, if the man and woman can still comply with the previous rule, the game will end and prizes will be distributed (the more wrong questions are answered, the greater the distance between men and women. The closer it is, the more ambiguous it is, and the better it can arouse the emotions of the guests)
4. Selection of lucky guests
When the entire event reaches a certain time, the decision will be made. The bar MC came on stage to impromptuly announce the requirements to become a lucky guest, which not only enhanced the atmosphere but also provided effective interactive entertainment. This will allow guests present to remember the bar more deeply.
5. Follow-up activities:
When the plan is formally determined to be successful: Marketing will cooperate with all its customers to notify them by SMS, Internet, or phone to attend the party.
6. Effect evaluation and prediction:
While determining this activity, predict the guest occupancy rate and business sales level on the day. Notify managers of each department to hold activity list meetings. The price changes for drinks on the day of the event have been updated and adjusted for security and service work.
7. Item production and purchase list:
8. Program list
Act 1 - DJ warm-up time
Second Act - bar band performance
Act 3 - DS passionate dance (DS dressed up as a black angel and a white angel)
Act 4 - game session, and for the winner Memorial awards were presented to male and female guests. It makes the whole party more lively and passionate; (See the last page for game details.)
Part 5 - The bar entertainers perform the time passionately, striving to bring the whole party to a new climax. Chapter 6 - Hot dance time, invite the person you like to dance, relax the atmosphere, and wait for the next round of passion.
Part 7 - The interactive part of the game will bring you unprecedented shock and passion. Chapter 8 - Dancing + Free Activities
Guests danced, carnivaled, communicated freely, and tasted wine!
The event ended
The party ended at midnight At the end, all the male and female guests will bring the "angels on earth" they found at the scene to the gift distribution area to receive a souvenir (the gift is to be determined)