Fans are an important part of the pop music business system.

Fans (fans in English) is an Internet word, commonly known as star-chasers in China. It refers to people who are infatuated with and worship a celebrity, etc., a fan of something, and worship a star, artist or thing. a kind of group. Most of them are young people with a fashionable mentality.

In the context of the Internet era, fans have a stronger sense of participation and voice, and the fan group has huge consumption potential. Under the influence of the draft trends on various platforms, fan emotions are easily induced. Convert emotional motivation into consumption behavior. It can be said that the fan economy and the music industry complement each other. At present, the development of the digital music industry is booming, which further proves that fan groups are the main consumers of digital music.

The impact of fans on the music industry

1. Fans promote the improvement of the digital music copyright environment

Selecting music works with a wider fan base will help In order to improve the quality and production effect of the drama's adaptation, we actively marketed it through digital music platforms to increase the popularity of the drama among fans.

2. Fans promote the optimization of the ecological chain of the digital music industry

The encouragement and supervision of fans are conducive to the high-quality production of songs. As the downstream of the industry chain, fans are responsible for transforming personal listening preferences The function of feedback to the upstream industry encourages the upstream industry to effectively and continuously produce music works that are more suitable for market dissemination.

3. The destruction of the digital music industry by fans

The influx of fan groups on major online music platforms not only promotes the development of the digital music market, but also to a certain extent Breaking the balance of the digital music market.