After Hours Athlete, a film created by new york DROGA5 for Puma, won the grand prize in film and television arts and crafts. It is a story about sports.

The Cannes Advertising Awards originated from the Cannes Film Festival. In 1954, the Cannes International Film Advertising Festival was initiated and organized by film advertising media agents, hoping that film advertisements would attract people's attention like movies. Since then, Cannes and Venice have held this competition in turn. In 1977, Cannes officially became the permanent venue. In 1992, the organizing committee added newspapers, posters and print competitions, which made the Cannes Advertising Award a truly comprehensive international award.

Cannes Advertising Festival is held in late June every year, and about 7, representatives compete for more than 1, works in Cannes every year. The jury is divided into two independent groups, one is responsible for evaluating TV advertisements, and the other is responsible for print advertisements. At the beginning of the final evaluation of the advertising festival, participants are allowed to witness the shortlist of each stage announced on the spot to increase the atmosphere on the spot. The judges adopt the principle of avoiding voting on their own works, and the judging time of the judges is in their own hands, so as to read the copy carefully and study the creativity comprehensively. In film and television, 4 works were decided in the first round, and 2 works were screened in the second round, from which the gold, silver and bronze lion awards of various projects were decided.