"People's Music·Gramophone" is a collaboration between the domestic classical music brand "Pro Art" and the journal "People's Music" of the Chinese Musicians Association. Starting from January next year, the 55-year-old "People's Music" will publish two magazines every month, one of which is the Chinese version of "Gramophone": "People's Music·Gramophone".

The trial issue, launched in mid-October, includes a special feature on the 2005 British Gramophone Magazine Recording Awards, as well as exclusive interviews with musicians from the just-concluded 8th Beijing International Music Festival. In addition, it includes classic columns such as "Event", "Reputation", "Classics", and "Collection" of the British version of the magazine, and also created the "Chinese" column.

Tang Ruofu, the editor-in-chief assistant of the magazine, said that the trial issue selected the selected content of "Gramophone" magazine from January to August this year. In line with the magazine's future plan, the current columns will be published in January next year. Seen in the official first issue. The news information of "People's Music Gramophone" will be synchronized with the world. The content and evaluation of "Gramophone" will be selected at the same time in each issue, and outstanding articles will be selected and published from nearly 1,000 issues of "Gramophone" in 1982. In addition, "People's Music·Gramophone" also has a special issue of "Gramophone Awards" every year, so 13 magazines will be published a year.

"People's Music·Gramophone" uses 16-karat coated paper for the inner pages and is printed in four colors. Each issue of "People's Music·Gramophone" will give away two exquisite classical music CDs. CD1 "Best Classical Record List of the Month" is selected and recommended by James Jolly, editor-in-chief of British "Gramophone". The tracks of that month are The latest recordings from famous record companies around the world; CD2 is mainly the "Classic Version Recommendation" selected by Liu Xuefeng, the editor-in-chief of the Chinese version of Gramophone, which recommends classic versions of classic recordings from major international record companies and guides readers in their music collection. The magazine targets its readership mainly at the middle class and business people.

Lead the trend and not follow fashion

Wang Xiang, the producer of "People's Music Gramophone", said that the purpose of introducing the magazine is to allow domestic readers and music fans to simultaneously access world classical music Latest news and album information. Tang Ruofu said that it wants to become "a magazine that guides domestic consumption of records and audio equipment, rather than following trends."

The editorial board of the Chinese version of "Gramophone" believes that "People's Music", founded in 1950, is the highest-level professional music journal in China - the core journal of the Chinese Musicians Association, and can join forces to It is also an advantage for the Chinese version of "Gramophone". Tang Ruofu said that in addition to translation, reporters will also go overseas to collect current recording, recording and music industry information and write original articles. British authors are also commissioned to write record reviews or interviews with musicians for the magazine.

At the end of September, a reporter from "People's Music Gramophone" went to the UK to attend the 2005 "Gramophone Record Awards" award ceremony. Tang Ruofu said that next, the magazine would soon interview this year's big winner - the conductor. Gardiner and falsetto tenor Jacob.

Strongly recommending the Chinese to introduce awards as an extension of the magazine, "People's Music·Gramophone" will hold a classical music salon on the last weekend of each month, with musician performances and a cocktail party. The "Gramophone Centenary Record International Touring Exhibition" will also be launched one after another.

Tang Ruofu said that the main focus of holding the salon is to "promote Chinese musicians." Every month, Chinese musicians introduced in the current period are invited to the venue to communicate with music fans, and the atmosphere will be more relaxed. In addition, "in view of Gramophone's strong recommendation of records", "People's Music·Gramophone" also plans to hold a record press conference and a new record audio-visual session every month.

Tang Ruofu said that after introducing "Gramophone" magazine, he also wanted to introduce management and sales methods, so he also wanted to introduce an annual award system. There are two plans: one is the "China International Gramophone Annual Award" for the Chinese music market. ", the selection scope is locally produced records, and the content can include Chinese music, folk music, and fever records. It is planned to be held in 2006 or 2007, when the magazine has established a solid market position; the other one is to include the British "Gramophone Awards" "It will be moved to China and initially scheduled for 2008. In addition, "People's Music Gramophone" will also hold touring exhibitions in major cities in China, using the rich European and American classical music record archives and collections of the British "Gramophone" magazine to introduce the history of the international record industry, recording products and music to domestic music fans. master.

The initial feedback from music fans has been good. The trial issue of "People's Music Gramophone" has been launched during the 8th Beijing International Music Festival and has been arranged for performances such as "The Ring of the Nibelung". Sold in theaters. So far, some music fans who have read the magazine have expressed their opinions through the Internet, and generally their "initial impressions are good." Some people think that it has translations and original works, which is very good, and is better than "Aiyue"; others question whether "the price of 30 yuan is too high. Although it comes with 2 CDs, it is not a CD that you choose yourself after all."