Review of Campus Music Competition

Foreword: After nearly two years, the campus music competition is reviewed again. At the beginning, I rarely thought about the purpose of doing activities. I just hoped to attract more people to participate and more people to give good comments. Now, with the growth of work experience, I have a new understanding of activities and operation work. Here we briefly summarize it.

Event name: Campus Truth Music Competition

Event schedule:

4.7-5.1 preparation period

5.1-5.20 audition period (Top 20)

5.21-6.10 rematch period (20 will advance to 10)

6.11-6.20 final preparations

6.21 final night

6.22-7.31 follow-up reports, digital album production

September? Digital album release, warm-up for the next season of the competition

1. Preparation period

The end of June Preparations for the competition start in early April, and this time is actually very tight. Because in this month or so, we have to prepare materials through two online and offline channels:

Online:

APP version update

Website special page Production

Preparation of warm-up content for each new media platform

Development of activity plans before and during the game

Looking for partners

Determining prizes

Offline:

Host school

Local recommendation timetable

Select judges

Posters, flyers Waiting for design materials

Purchasing gifts

Recruiting part-time students

The above preparation work cannot be completed by myself, so what I need to do is to deploy these Resources, so that product managers and marketing team members know what they should do at that point in time, especially college students who are part-time interns. They lack work experience and often cannot figure out the focus of their work. This requires a detailed planning plan that lists the tasks and goals of each person (team) at each stage, so that the responsibilities are clearly defined and everyone comes up with a plan when encountering any doubts and executes it according to the plan.

2. Audition Period

The audition has just begun, and our server is quickly flooded with a large amount of data. Many bugs have occurred in both the PC and the APP, among which the ones that have just been launched This is especially obvious with the recent APP. This emergency disrupted many of our deployments, but it doesn't matter. Plans can never keep up with changes. I assisted the product manager to quickly classify these problems, whether they were functional problems or user experience problems, and whether they would recur (the recurrence rate was very high at the time) )etc.

Passively discovering bugs will greatly affect the impression of the event. We hope to proactively discover problems, so we established a "hedgehog team". It is actually a special discussion area in the web page and APP. All bugs can be reported to the administrator here, and then the administrator will sort them out and send them to product classmates. We also give gifts as rewards to the students who are the first to discover or make important discoveries.

What impressed me deeply was that there was a strange phenomenon at that time. A certain bug would frequently reappear late at night. The technical classmates didn't understand the reason, so a few of us "stood in shifts" from 22 :00 to 3:00, one person was arranged to do the test every hour, and the problem was finally solved.

3. Semi-final period

The focus of the semi-final period has shifted to the players themselves.

It can be said that each of the top 20 contestants who have advanced has their own characteristics, and some of them are also "Internet celebrities" of the school. How to maximize their shining points is a question that needs to be considered.

I roughly divide the qualified contestants into the following four categories:

①Strong, well-balanced singing and writing, good professionalism, and rely entirely on their works to speak for themselves. But this kind of players are hard to come by. Only 1-2 people in the top 20 are suitable, accounting for about 10%.

②Idols, most of them are already well-known in their own schools, but not by their works, but by their appearance.

With outstanding looks and a little talent, they are enough to dominate the campus, but they are still far from being real singers. This type of contestants accounts for about 40%

③The creative school usually writes lyrics and music very professionally. But the singing skills are not enough. This type of player must have a story, and more shining points need to be discovered in them, about 30%

④The comedy group has no big advantages in terms of singing or appearance, but the advantage is that they have characteristics. Unforgettable. This type of player is often the easiest to do interviews and special topics. He can shake off the burden, but due to his strength, it is difficult to enter the semi-finals.

I once met a player who was ①+②+④. Except for his slightly inferior creative ability, his appearance, emotional intelligence and singing skills were all top-notch. We had an exclusive interview at that time and originally prepared 10 questions. But when we got to the scene and chatted, we realized that I didn’t need to lead her at all, she would take the initiative to stir up the topic.

4. Finals and follow-up reports

There is not much to talk about in the final stage itself, except for a small episode before the game, which can be used as a reference in future work.

On the day after the rematch, we were suddenly notified that the original venue for the finals could not be used due to the school's error, and we had to find another venue. At this time, there were only about 20 days left until the finals.

Issues such as materials and on-site layout are still secondary. For me, how to properly express the change of final time and location to users is the most important (previous bug incidents have caused many users to complain). Fortunately for local students, there are some students from other places who are very enthusiastic about this season's activities. There are advanced contestants from Jiangxi, Shanxi, Jilin and other places, and their "cheering groups" spontaneously come to Beijing to compete. The round-trip travel, accommodation and other arrangements for these 10 or 20 students add up to a large amount, so try not to make any changes. This is the premise.

Therefore, I formulated three strategies:

1. Don’t announce the postponement of the finals for the time being, and wait for more clear news

2. Change the original The "one-hour professional recording studio guidance" exclusive to the top five in the competition will be shared with all finalists. All out-of-town contestants will be arranged to record in the studio on the original competition day, thus filling up the free time of out-of-town students and making it convenient. External Publicity

3. Entrust the judges and teachers to hold two "campus music lectures" at the newly determined final venue (the venue has not done much promotion before), and demonstrate and explain the African drum (African drum) to everyone. The drum is larger and more powerful, making it easier to attract people). Online live broadcast + offline traffic are carried out simultaneously.

In the end, on the night of the finals, we attracted more than 400 students to watch it live in a school we were not familiar with before. In addition, the number of online viewers on "Yibo" was about 22,000. Although the absolute number of people is not large, according to statistics, the average viewing time of users watching online live broadcasts exceeds 1.5 hours.

5. Summary

Regarding users, I have been involved in the planning and execution of the competition for almost three seasons, and have also come into contact with many students. In my opinion, college students are the most important users. There is still a lot of potential in the group that can be tapped. They have a certain amount of consumption power, and at the same time they are impulsive and pursue freedom. Perhaps in the near future, a product that combines many of the advantages of current campus products and has its own unique characteristics will quickly occupy the campus market, just like Renren did in the past.

I would like to make three points regarding event operations.

First, the plan is the prerequisite for all activities to be able to operate. The plan here includes both the planning plan and the emergency filing for emergencies; only with sufficient filing can we not panic in the event of an emergency.

Second, we must actively guide users’ attention. Tell users what is interesting, rather than simply outputting "interesting" content to users.

Third, every brand (self-media is also a brand) needs to have a "personality" that fits its own positioning. Everything we do is based on this "personality" . Similarly, this "personality" is also reflected through many details. When we create content, we should not use myself as the starting point, but should use the "brand" as the starting point. Expressing it through his or her tone will be more convincing. force.